PPC (Pay-Per-Click) tools assist advertisers in creating, managing, and optimizing their PPC campaigns by automating tasks such as keyword research, bid management, ad creation, performance tracking, and reporting. These tools aim to improve ad efficiency and effectiveness, ensuring better targeting and higher return on investment. The key features include analytics dashboards, automated bidding strategies, and integration with other marketing tools. In addition, PPC tools distinct from SEO Tools and Voice Search Optimization Services as they focus on managing paid advertising campaigns, unlike SEO tools that optimize for organic search rankings and voice search optimization services that enhance content for voice search.