Audience Intelligence Platforms Reviews and Ratings

What is Audience Intelligence Platforms?

Audience Intelligence Platforms are technology solutions that allow marketers, advertisers, content creators and other professionals to gather, analyze, and interpret data about their target audiences. These solutions collect data from various sources, including social media, website analytics, CRM systems and market research to create a comprehensive understanding of audience demographics, behaviors, interests and preferences. They also offer visualization and dashboarding capabilities to present data in an easily digestible manner. These platforms help businesses create more targeted and personalized marketing campaigns, product offerings and customer experiences, leading to increased customer engagement and conversions as well as increased brand loyalty and advocacy.

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Upwave is an analytics platform intended for enhancing the effectiveness of brand advertising. The core functionalities of Upwave aid in scaling by allowing precise data collection from a substantial digital network of everyday consumers. It also offers real-time brand insights through dashboards that are consolidated on a unified platform for easy access. Additionally, Upwave incorporates optimization capabilities such as integration with DSPs and social platforms. The platform serves to multiple sectors like technology, consumer goods, financial services and more. It was developed with the support of notable investors including Y Combinator, Uncork Capital, Bloomberg Beta, PivotNorth, Ridge Ventures, and Conductive Ventures.

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Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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Audiense is a platform that incorporates comprehensive social data sources with top-tier cognitive and machine learning, aiming to offer an in-depth understanding of key audiences for businesses. The company provides two primary products, 'Audiense Insights' and 'Audiense Connect'. 'Audiense Insights' extends beyond social conversations to accumulate rich, real-time insights about crucial audiences to a business. It explores different segments within each audience, understands the shared characteristics amongst individuals, compares segments, and identifies relevant marketing channels. On the other hand, 'Audiense Connect' is designed to modernize social marketing. It offers the option to create custom chatbots, build and examine communities using profound audience insights, carry out community analysis, provide advanced monitoring, and helps understand Instagram at an individual level for enhanced strategy development.

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The company specializes in employing Artificial Intelligence for generating Consumer Intelligence. It optimizes the understanding of global markets and buyers through thorough and predictive data analysis. With its emphasis on social listening, the company offers a comprehensive and accurate snapshot of market scenarios to facilitate informed decisions.

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Audiense is a platform that incorporates comprehensive social data sources with top-tier cognitive and machine learning, aiming to offer an in-depth understanding of key audiences for businesses. The company provides two primary products, 'Audiense Insights' and 'Audiense Connect'. 'Audiense Insights' extends beyond social conversations to accumulate rich, real-time insights about crucial audiences to a business. It explores different segments within each audience, understands the shared characteristics amongst individuals, compares segments, and identifies relevant marketing channels. On the other hand, 'Audiense Connect' is designed to modernize social marketing. It offers the option to create custom chatbots, build and examine communities using profound audience insights, carry out community analysis, provide advanced monitoring, and helps understand Instagram at an individual level for enhanced strategy development.

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Infegy focuses on enhancing consumer understanding through comprehensive consumer intelligence analytics and diverse social listening capabilities. Using its efficiency tool, Infegy Atlas, the company enables thorough audience comprehension, brand health monitoring, and trend discovery. The platform emphasizes on engaging with consumer conversations, delivering insights to strategically accumulate market understanding.

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People Pattern is a Software as a Service platform that provides Audience Insights. The platform uses semi-supervised machine-learned algorithms paired with natural language processing to convert large amounts of public expression into actionable persona sets. This aids brands in gaining an upper hand in customer acquisition, retention and service provision.

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Audience Intelligence is a firm specializing in advanced approaches to social listening and media monitoring. It addresses the necessity for evolved strategies in social intelligence and offers solutions that enable understanding of audience behavior beyond conventional methods. Its services aid in harnessing valuable insights into audience preferences and trends, thereby helping businesses make informed decisions.

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Sprinklr is an enterprise that aims to unify different teams to improve customer satisfaction. Established in 2009, the company initially observed that fragmented software solutions were disrupting the customer experience and stifling growth. To address this, Sprinklr developed a single-code architecture platform to eliminate internal organizational silos. The company has now evolved into a prominent organization delivering a Unified Customer Experience Management platform. This system utilizes Sprinklr AI+ to assist teams across customer service and marketing departments in engaging with and enhancing customer experiences across all modern channels. Sprinklr, while based in New York City, operates in 25 countries, across 24 time zones, and serves numerous notable enterprises.

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Talkwalker serves as a Consumer Intelligence Acceleration platform which aids enterprises in enhancing their business functionality and revenue stream. The primary focus of the platform lies in Consumer Intelligence and Social Listening. It combines a wide range of internal and external data sources with the aid of Blue Silk technology driven AI. This offers a comprehensive view of consumers. In addition to this, Talkwalker offers an Activate professional services team to companies which can help them multiply their Return on Investment from the platform. It operates through multiple offices located around the globe, assisting more than 2,500 brands in optimizing their returns via actionable consumer intelligence.

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