Brand compliance software is a type of software solution designed to help brands and retailers ensure that their brand is consistently represented across all internal and external facing marketing materials, communications, digital assets, and products. It provides customizable templates for marketing materials that adhere to brand guidelines and automates the review and approval process, ensuring all content is checked for compliance before publication. It also offers integration with other marketing tools and platforms, such as content management systems (CMS), social media platforms, and marketing automation tools. This software plays a crucial role in maintaining brand integrity and alignment with brand guidelines across various channels and touchpoints.

Brand Compliance Software

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4G and 5G Private Mobile Network Services

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5G Enterprise Data Services

5G Network Infrastructure for Communications Service Providers (Transitioning to CSP 5G Core Network Infrastructure Solutions ; CSP 5G RAN Infrastructure Solutions)

A/B Testing Tools

AI Avatars

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AI Offerings in CSP Network Operations

AI and Data and Analytics (D&A) Service Providers

AI in CSP Customer and Business Operations

AI-Augmented Software-Testing Tools

AI-Enabled Interview Intelligence

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AIOps Platforms

API Management

API Protection

Absence Management Software

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Account-Based Marketing Platforms

Account-Planning Tools

Accounting Practice Management Software (APMS)

Accounts Payable (AP) Recovery Audit Services

Accounts Payable Invoice Automation Solutions (Transitioning to Accounts Payable Applications)

Active Metadata Management

Ad Tech Platforms

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Alternative Legal Service Providers (ALSPs)

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Analytics and Business Intelligence Platforms

Analytics and Decision Intelligence Platforms in Supply Chain

Anti Money Laundering (AML) Software

Applicant Tracking Systems (ATS) (Transitioning to 'Talent Acquisition (Recruiting) Suites')

Application Composition Platform

Application Crowdtesting Services

Application Delivery Controllers

Application Development Life Cycle Management

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Application Platforms

Application Portfolio Management Tools

Application Security Posture Management (ASPM) Tools

Application Security Testing

Application Testing Services, Worldwide

Artificial Intelligence Applications in IT Service Management

Asset Investment Planning Solutions for Energy and Utilities

Asset Leasing Software

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Audience Intelligence Platforms

Audit Management Solutions

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BPM-Platform-Based Case Management Frameworks

Background Check Software

Backup as a Service

Balance Sheet Management Software

Banking Payment Hub Platforms

Bankruptcy Software

Barcode Software

Benchmarking Services for Transportation Rates and Logistics Performance

Benefits Management Software

Blockchain Advertising Platforms

Blockchain Consulting and Proof-of-Concept Development Services

Blockchain Platforms

Blockchain as a Service

Brand Advocacy Services

Brand Protection Software

Brand Strategy Agencies

Breach and Attack Simulation (BAS) Tools

Business Continuity Management Program Solutions

Business Process Automation Tools

Business Process Management Platforms

Business Valuation Software

Business-Outcome-Driven Enterprise Architecture Consulting

CPS Protection Platforms

CRM Customer Engagement Center

CRM and Customer Experience Implementation Services

CRM in Life Sciences

CSP 5G Core Network Infrastructure Solutions

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CSP Customer Management and Experience Solutions

CSP Revenue Management and Monetization Solutions

CSP Service Design and Orchestration Solutions

CSP Service and Network Assurance Solutions

Candidate Relationship Management (CRM) Software

Capital Investment Management Software

Carbon Accounting and Management Software

Carbon Offset Platforms

Cash Flow Management Software

Brandfolder

The challenge is less about restoration and more about extortion from exfiltration... If data has been stolen, the hard decision making process comes in.

This is when an organization will really be put to the test, depending on what customer / corporate data they hold, the sensitivity of it, and the risk to brand / recognition or legal ramifications.

Never an easy decision making process, but having a solid incident response plan and playbooks and your executive team prepped (simulated crisis) is the way to go.

I saw this scenario in a couple of companies, and usually pay is not an option. but as we said before if data has been stolen, the hard decision making process comes in.


Pay not give for sure a solution either. Check backup process and test those process are critical. I saw entires datacenters colapsed, and many with good backup process and software fail. Ransomware is and will be a problem that is not near to end, we need to continue improving process but also educate users.

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Ransomware is simply an attack against a firm&#39;s backup capabilities.

Those that have a good backup/restore capability in place can recovery rather easily.

Those that don’t – have to pay the ransom.

 
<a href="https://engineering.tapad.com/ransomware-why-its-so-easy-and-makes-so-much-economic-sense-e6bdc6fe29d9?ref=pulseqa">https://engineering.tapad.com/ransomware-why-its-so-easy-and-makes-so-much-economic-sense-e6bdc6fe29d9</a>

The challenge is less about restoration and more about extortion from exfiltration... If data has been stolen, the hard decision making process comes in.

This is when an organization will really be put to the test, depending on what customer / corporate data they hold, the sensitivity of it, and the risk to brand / recognition or legal ramifications.

Never an easy decision making process, but having a solid incident response plan and playbooks and your executive team prepped (simulated crisis) is the way to go.

I saw this scenario in a couple of companies, and usually pay is not an option. but as we said before if data has been stolen, the hard decision making process comes in.


Pay not give for sure a solution either. Check backup process and test those process are critical. I saw entires datacenters colapsed, and many with good backup process and software fail. Ransomware is and will be a problem that is not near to end, we need to continue improving process but also educate users.

I agree with Roberto.   At first, we could be in denial and as long as nothing happened, we could say that we will never pay for this.

All of the sudden, the day you got hit, after exploring all options, you might end up with only 1 option:to pay.   

On our side, this is part of our DR and business continuity plan.   And of course, whether the organization would agree to pay or not, is not disclosed to everyone since it&#39;s very sensitive.   

However, it&#39;s a good example of &#39;Hope for the best, Plan for the worst&#39;.

In the event of a ransomware attack, how likely is your company to pay a ransom if it meant avoiding the leak of company data or significant business disruption?

Virtually nose-to-nose here out the gate, would be great to hear some arguments for/against your choice... <mention id="5e6a8f62d36e1d3f177aea6b" displayname="Brad Babin"></mention> thanks for participating in the poll - I recently joined Pulse so we can put that interview we were planning in my past life on permanent hold ;)  - any additional thoughts here? Thanks!

Compliance and regulations in the industry imposes it

Improved speed to execute and exit.  And forced compliance/upgrades for security.

Costs are going up faster than my onsite costs. Can't claw the data back when you need to handle GDPR and other compliance issues.

On... both !

We're using private cloud with an SDDC architecture (software defined data center) to get rid of physical servers.

Then, we're using public Cloud (Microsoft Azure) to deploy new application.   Plus also, all the SaaS subscriptions we may have.

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Virtually nose-to-nose here out the gate, would be great to hear some arguments for/against your choice... <mention id="5e6a8f62d36e1d3f177aea6b" displayname="Brad Babin"></mention> thanks for participating in the poll - I recently joined Pulse so we can put that interview we were planning in my past life on permanent hold ;)  - any additional thoughts here? Thanks!

We have a strategic goal to reduce our owned data center space.  We will always have some private cloud but it will be much less than public cloud

When building, it’s about velocity &amp; optimizing skill sets for me.

I’m still fighting a “fear of the cloud” from ownership and clients, so there’s slightly more acceptance of Private Cloud, regardless of the fact that it might actually be less secure than Managed Public Cloud…

My strategic plan has both in place depending on the criticality and risk level of the identified systems and data. PII will always remain in the private cloud. Customer-facing systems and less risk level systems will move to the public cloud with a secure integration back to the private cloud. This helps to reduce physical systems, cost, and administrative overhead

Compliance and regulations in the industry imposes it

Improved speed to execute and exit.  And forced compliance/upgrades for security.

Intent is to build cloud native applications which can use the resources to the best. Hence makes sense to adopt the cloud for anything new

Costs are going up faster than my onsite costs. Can&#39;t claw the data back when you need to handle GDPR and other compliance issues.

On... both !

We&#39;re using private cloud with an SDDC architecture (software defined data center) to get rid of physical servers.

Then, we&#39;re using public Cloud (Microsoft Azure) to deploy new application.   Plus also, all the SaaS subscriptions we may have.

Hi,


This is an interesting thread.  My thoughts on this are that if you're building out on private cloud you're doing two things, firstly you're building a private cloud capability and then building on top of that.  I would be interested to hear what people think a private cloud is.  I think that is open to lots of different interpretations, everything from running your own servers in a DC to actually building a self-service automated infrastructure with a range of services and tooling to support it.

Hybrid and Multi Cloud option not available.

About 50/50.
Public cloud (Azure) whenever possible
On-prem VMs (VM Ware, ProxMox) for industrial apps and some large, mostly static document storage such as artwork (cost-prohibitive in public cloud)

There is also a 3rd way, the hybrid approach,  the best one where you have your sites offices on remote areas.

I'm building most on... share "why" in comments...

My board experience has primarily been with board members that are not technical. The approach I take is to "translate" technical bits into business impact information. It seems many non-technical board members care most about how to improve the business, not what is driving the improvement.As an example, if I am requesting approval for a workload migration to public cloud (AWS/Azure) I keep all the technicalities out of the presentation and focus on business impact. Ie. Increases in revenue opportunity, cost savings, safety/security, positive impact to existing and future clients, and positive impact to internal departments such as Sales, and Finance.I always include a business level discussion about compliance, risk management, and security as this seems to be top of mind.In summary, skip all the technical details, translate into business benefits. After all, if there were not any business benefits, should you be doing it? This takes a significant amount of thought and planning and if done, you as an IT leader will reap the benefits of a better board relationship, more "approvals" to proceed with projects, and the opportunity to grow your professional skills. It does work!

I present cyber security issues to boards, and getting the board to get it is my primary focus.


To that end, I draw out the security threat onto a 'map' of the company's virtual system.  It doesn't need to be accurate, it just needs to tell an accurate story.


For example, if we are worried about an email phishing campaign, you draw a circle that represents all the people in the company.  It'd be a big circle.


Then draw some more circles that represent hardware or software etc.  Include landmark apps and features the board will know.  


Then draw the red arrows that show how an attacker phishes an employee, and how that employee's computer gets infected, and how the attack spreads laterally through the organisation.  


The board doesn't need to understand the technical nature of the threat, they need to understand that the risk is one person clicks on a link, and the whole company is infected. 


You can highlight key risks and mitigations at each stage. 


This visual model solidifies the chain of events, the risks, and the mitigations to non-technical audiences.

Long-term, I believe that diversifying boards and getting the right mix of experts on it is key. Meanwhile, as cliche as it sounds, telling a story as opposed to delivering technical facts is the way to go. Distil down the technical requirements to easy-to-understand proposals that have a direct impact on business: brand, bottom line, culture. And, keep at it, build on to the story every time you go back before the board, get them used to the idea that technology is here to stay, impacting business in a major way, and it is expensive to maintain. The better they understand it, the easier for us to secure funding and allocate CapEx to tech initiatives.

There are a few things you can do to make your presentations to a non-technical board more effective:


1. Keep your presentations simple and to the point
Don&#39;t try to overwhelm your audience with too much information. Stick to the basics and make sure your points are clear and easy to understand.


2. Use visuals to help explain your points
Charts, graphs, and other visuals can be very helpful in communicating complex ideas to a non-technical audience. You can find a lot of online tools that can help you create these very easily and quickly.


3. Avoid using jargon
Jargon can be confusing and off-putting to non-technical people. Stick to using plain language whenever possible.


4. Be prepared to answer questions
Your audience is likely to have questions about what you&#39;re presenting. Be prepared to answer them in a way that is clear and concise.


5. Practice your presentation beforehand
This will help you to be more confident and polished when you deliver it to your audience.

I am increasingly having to present to our board and it’s not always the best experience. Do you have any advice on how best to approach a company board that is not technical at all? 

When you frame things in dollars and cents it makes it easier to accept the cost consequences and have insurance rather than framing it in terms of real harm that can hurt people. It’s like Ford shipping the Pinto for several years, when it quantified things financially rather than looking at the human impact of shipping that car. We need to start quantifying all cyber risks—not only the financial ones, which are risks to me as an organization, and risks to your customers. That has brand implications and potential financial implications. But if there is a human impact to a risk it should be framed in those terms. Think of JBS, the meat packing company. For a long time I&#39;ve been saying that a meat industry cyber event was a risk where people are “asleep at the wheel”.


The JBS attack wasn&#39;t ransomware. It was playing with the food safety data. Imagine if the attackers of that meat processing company, instead of just ransoming their systems, played with the integrity of that data. People could die.

Is it dangerous to only quantify risk in dollars?

Best Brand Compliance Software Reviews 2024 | Gartner Peer Insights

Very easy to use/ navigate. I enjoy the AI tagging capabilities and integrates well with Smartsheet

One stop shop for managing & distributing the Brand and Marketing Assets and leveraging the content in better way

Smartsheet (Brandfolder)

Great asset management tool with some amazing AI automation software built in

Artwork Flow

Great interface, easy to use, very flexible for our needs. Good price point as well.

Brand Compliance Software Reviews and Ratings

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Brandfolder

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