All Categories
/
Brand Health Tracking Providers

Brand Health Tracking Providers Reviews and Ratings

What are Brand Health Tracking Providers?

Brand health tracking provides clients with quantitative data to measure brand health metrics for either one-time or continuous benchmarking. Measurements can include staple brand metrics to determine the reach, perception, brand experience and next-action inclinations. Providers may vary and offer proprietary brand index measures to consolidate multiple metrics or incentivize...
How Categories and Markets Are Defined

Product Listings

No filters available

Products 1 - 5 of 5
Sort by

Alchemer Brand Health Tracking Services

By Alchemer

Alchemer provides an intuitive and flexible feedback and data collection platform. Our wired-in, always-on approach to collecting and acting on feedback allows teams to hear from their customers in the moments that matter most. Alchemer...
Be the first to write a review.

Attest

By Attest

Attest is a consumer research platform combining technology and human expertise to gather valuable consumer data. The platform simplifies and accelerates the process of uncovering commercial opportunities, providing a service for deploying surveys to a...
Be the first to write a review.

Ipsos Brand Health Tracking Services

By Ipsos

Be the first to write a review.

NewtonX Brand Health Tracking Services

By NewtonX

NewtonX is a B2B research company. The company conducts large-scale quantitative surveys, qualitative interviews, long-term consultations, and designs customized research plans. This is achieved by utilizing the NewtonX Knowledge Graph, a proprietary, AI-driven search engine....
Be the first to write a review.

Qualtrics XM Platform

By Qualtrics

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly...
Be the first to write a review.

Gartner Research

Market Guide for Brand Health Tracking Providers

Features of Brand Health Tracking Providers

Mandatory Features:

  • Survey administration to the target audience, ensuring specified target audience thresholds are reached to provide appropriate statistical significance

  • Recruitment, management and payment of target audience sample(s). Samples may be sourced partially from a brand’s existing customer database or entirely independently from the provider

  • Survey questionnaire design to determine question type and order. Questions are often based on a standard design based on brand health measurement principles or may include more custom questions grounded in the business outcomes of the brand

  • Presentation of data in a usable format to the client via digital reporting or facilitated presentation

  • Survey programming to put the survey on their proprietary platform to reach the intended audience (e.g., digital panel, email or text)

  • Executive summary and key research highlights to stimulate understanding and action