Brand Health Tracking Providers Reviews and Ratings

What are Brand Health Tracking Providers?

Brand health tracking provides clients with quantitative data to measure brand health metrics for either one-time or continuous benchmarking. Measurements can include staple brand metrics to determine the reach, perception, brand experience and next-action inclinations. Providers may vary and offer proprietary brand index measures to consolidate multiple metrics or incentivize a customer panel based on specific audience specialties. Our definition does not include agencies that primarily create brand positioning, architecture or advertising who may also provide measurement services (typically of their own work). We also do not include firms making a financial assessment of brand valuation.

Product Listings

Filter by

Products 1 - 5 of 5

Qualtrics is a software development company focused on creating digital products intended to enhance a variety of user experiences. This includes the development of tools for optimizing frontline experiences, fostering team performance, and designing user-friendly products. Founded in 2002, Qualtrics has carved a niche in the realm of Experience Management software, serving a worldwide client base. Despite the global presence, the central goal of Qualtrics remains consistent: to facilitate a heightened sense of empathy, human connection, and authenticity in business engagements. As part of its mission and ongoing efforts, the company aims to develop technology effective in bridging experience gaps.

Show More Details

Alchemer provides an intuitive and flexible feedback and data collection platform. Our wired-in, always-on approach to collecting and acting on feedback allows teams to hear from their customers in the moments that matter most. Alchemer integrates with existing systems and keeps feedback in the hands of the people who can take the best action.

Alchemer serves the needs of CX, marketing, product, digital experience, HR, and market research customers.

Be the first to .

Attest is a consumer research platform combining technology and human expertise to gather valuable consumer data. The platform simplifies and accelerates the process of uncovering commercial opportunities, providing a service for deploying surveys to a vast pool of global consumers. The available audience is significant, stretching across 58 different countries and encompassing 125 million individuals. Survey responses are typically provided within a timeframe of 48 hours, providing swift, credible evidence for commercial decision making. By understanding shifts in consumer behaviour, emotions, and buying patterns, the platform supports the informed, evidence-based decision making process.

Be the first to .
Be the first to .

NewtonX is a B2B research company. The company conducts large-scale quantitative surveys, qualitative interviews, long-term consultations, and designs customized research plans. This is achieved by utilizing the NewtonX Knowledge Graph, a proprietary, AI-driven search engine. The technology scans 1.1 billion professionals across 140 industries to find the right person to answer various questions. NewtonX ensures every professional engaged in the process is verified to provide reliable data for critical business decision-making. Its primary aim is setting a new standard in B2B research.

Be the first to .

Features of Brand Health Tracking Providers

Mandatory Features:

  • Survey administration to the target audience, ensuring specified target audience thresholds are reached to provide appropriate statistical significance

  • Recruitment, management and payment of target audience sample(s). Samples may be sourced partially from a brand’s existing customer database or entirely independently from the provider

  • Survey questionnaire design to determine question type and order. Questions are often based on a standard design based on brand health measurement principles or may include more custom questions grounded in the business outcomes of the brand

  • Presentation of data in a usable format to the client via digital reporting or facilitated presentation

  • Survey programming to put the survey on their proprietary platform to reach the intended audience (e.g., digital panel, email or text)

  • Executive summary and key research highlights to stimulate understanding and action