Consent and Preference Management Reviews and Ratings

What is Consent and Preference Management?

Consent and preference management (CPM) platforms support all aspects of collecting, consolidating, synchronizing and applying end-user choices about personal data. The intent is to extend visibility and control to data subjects, enabling them to self-determine how much of their data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. They contribute to a solid consent program, making data monetization easier and more profitable. CPM platforms are delivered via software. Central to most privacy laws is the challenge of giving users clarity around — and control over — their personal data. CPM platforms address this challenge by handling collection, consolidation, synchronization and usage of end-user choices. They empower data subjects with self-determination, enabling them to control how much personal data to expose, to whom and for what purpose. For organizations, CPM platforms provide a strong foundation for compliance-backed data usage, with detailed tracking and auditability. In more fundamental terms, CPM platforms contribute to a solid consent program, making data monetization easier and more profitable.

Products In Consent and Preference Management Market

"A truly omni-channel marketing data connector that's on a whole new level"

When working at a company that manages over 1,000 domains and advanced system integrations Tealium has helped us solve so many integration challenges within our company that's it's become a staple to our marketing tech stack.

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"Seamless Integration and Exceptional Support from Ketch's Expert Team"

Ketch has a great team of knowledgeable associates who know the intricacies of how their product integrates with various other systems. Their product is valuable not only from a functionality standpoint but also from a cost perspective. During onboarding, our account representative made themselves available, even outside of normal work hours, to meet with other system vendors to ensure all of our products were synced together properly.

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Ketch vs OneTrustSee All Alternatives

"Cassie impressed us beyond our expectations - true experts in managing consent."

After reviewing the marketplace and receiving a demo of the Cassie product we were impressed by it's granular consent and configuration ability.

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