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Creative Management Platform (CMP)

Creative Management Platform (CMP) Reviews and Ratings

What is Creative Management Platform (CMP)?

The Creative Management Platform (CMP) is a collection of various features in one centralized location. The creative feature of this cloud-based software enables marketing and creative teams to design ads with personalized content at scale for digital advertising campaigns. The publishing feature eliminates all the time-consuming and manual tasks by automating the publishing of multiple ad campaigns across all social media platforms in just a few clicks. With that, the analytics feature presents a real-time view of creative workflows, brand adoption rates, and overall content performance in easy-to-understand metrics to key stakeholders. These users are brands, marketing/creative agencies, publishing houses, and others.

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Logo of Storyteq

Storyteq

By Storyteq

4
(6 Ratings)

Storyteq is a platform that assists creative and marketing teams in automating their creative production. The main focus of the company is to facilitate collaborative, on-brand marketing campaigns across various markets and channels at a large scale. The objective is to amalgamate intelligent individuals with advanced technology to optimize marketing efforts.

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Logo of Adacado

Adacado

By Adacado

4.3
(3 Ratings)

Adacado focuses on the creation of personalized display ads to foster a connection between brands and their respective audiences. The platform offers the ability tobuild dynamic ads by amalgamating assets from product feeds or websites with custom dynamic templates, thus generating thousands of ads swiftly. It also grants the opportunity to individualize ads for each viewer, accomplished through the incorporation of targeting signals from the user's website and additional third-party sources. Moreover, various product feed types such as Google Sheets, XML feeds, CSV files or products directly from one's website can be utilized to dynamically generate thousands of ads rapidly. Lastly, Adacado offers insights and auto optimization to enhance performance at scale.

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Logo of Smartly.io Platform

Smartly.io Platform

By Smartly.io

4.3
(3 Ratings)

Smartly.io is a widely recognized digital advertising software service platform. It enables brands to engage with audiences efficiently and gain insights about most effective engagement strategies. It works across significant media platforms like Facebook, Instagram, Snap, Pinterest, TikTok, and Google. With its comprehensive technology and customer service, Smartly.io aims to make advertising more effective for companies. It also provides opportunities for growth-oriented individuals to contribute to its mission. Currently, it possesses a diverse team comprising of over 600 employees of varied nationalities, functioning from 24 different locations across 13 countries. The primary objective of Smartly.io is to reshape the future of digital advertising.

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Logo of Thunder CMP

Thunder CMP

By Thunder

4
(2 Ratings)

Thunder Experience Cloud is focused on addressing the challenges of poor advertisement experiences. The organization's primary offerings allow brands to maintain appropriate consistency, relevancy, and frequency in their advertisements. This is accomplished through the personalization, optimization, and interconnection of ad experiences across different channels, such as display, video, and social media.

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Logo of Celtra Creative Automation

Celtra Creative Automation

By Celtra

4
(1 Rating)

Celtra is a cloud-based software solutions provider whose primary area is Creative Automation. The firm helps businesses to optimize their digital advertising production by enhancing operational efficiency, accelerating production speed, and improving the quality of output. With a wide reach in multiple parts of the globe including U.S., Europe, and APAC, Celtra serves numerous industries. The company operates with a remote-first approach and has regional operational centers in New York, Singapore, and Slovenia.

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Logo of Mediawide CMP

Mediawide CMP

By Mediawide

5
(1 Rating)

Mediawide focuses on providing a software as a service (SaaS) technology designed to amplify the adaptability, localisation, and personalisation of marketing campaigns across diverse media channels, including video, digital, and print. Their technology optimises campaign efficiency by addressing the challenge of making them suitably tailored to their respective audience and location.

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Logo of Adzymic CMP

Adzymic CMP

By Adzymic

Adzymic is a marketing technology organization, focused on transforming display advertising into content-rich and visually striking ads, offering improved performance. Adzymic utilizes its unique proprietary technology to create display ads in both a scalable and fast manner. Their dynamic creative optimization (DCO) capabilities, engaged through the Adzymic Smart Tag, allows for the personalization of ads without the requirement for manual product feed maintenance. The company harnesses innovative content ad formats, data, and machine learning to considerably enhance display advertising performance. The aim of Adzymic is to streamline the management of creative processes for brands and media agencies, facilitating the creation, serving and optimization of display campaigns.

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Logo of Airtory Creative Management Platform

Airtory Creative Management Platform

By Airtory

Airtory is an innovative platform that aims to simplify the process of creating and deploying interactive digital ads. The primary concern it addresses is the time and technical skills often required to develop such ads. By offering a solution that requires no coding or engineering knowledge, Airtory enables advertisers to craft engaging ad experiences rapidly and efficiently. The platform is equipped with numerous customizable experiences, allowing for an extensive range of interactive ad deployments. Moreover, Airtory significantly enhances the visibility rate when compared with standard banners or traditional ads.

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Logo of Bannerflow Platform

Bannerflow Platform

By Bannerflow

Bannerflow, established in 2010, is involved in the creation of a Creative Management Platform (CMP). The primary objective for Bannerflow's CMP is to offer assistance to in-house marketing teams in managing their display advertising. This is achieved through its cloud-based software, which enables teams to carry out a variety of tasks such as design, scale, publish, analyse, personalise, and optimise display campaigns. Moreover, Bannerflow's CMP offers a comprehensive solution for brands to oversee an entire campaign lifecycle. This includes managing diverse elements like languages, formats, and markets with full cost and performance transparency.

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Logo of Bonzai Creative Automation Platform

Bonzai Creative Automation Platform

By Bonzai 

Bonzai operates as a Creative Automation Platform delivering solutions for designers and marketers worldwide. Established in 2013, its technological platform simplifies the creative production process spanning across various formats, channels, and screens. The self-serve product offered by Bonzai is aimed at enhancing the productivity and agility of its users in producing creative content while capturing user interest with relevant digital marketing. The headquarters of Bonzai are situated in Singapore, with additional offices in Sydney and Pune, India.

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Logo of Nexd Campaign Manager

Nexd Campaign Manager

By Nexd

Nexd, based in Tallinn, Estonia and established in 2015, is an advertising technology company. It focuses on incorporating gaming technology to innovate in online advertising. The company's objective is to enhance the advertisement experience for both marketers and consumers. Nexd has developed a method to produce visually appealing, efficient ads that aim to perform well. Additionally, the company offers a simplified, self-service platform intended to reduce production time. Nexd operates internationally, is present in over 50 markets, and has executed thousands of campaigns for a variety of brands, agencies, and publishers.

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Logo of Rocketium Platform

Rocketium Platform

By Rocketium

Rocketium operates as a dynamic CreativeOps platform aimed at enhancing the speed and cost-efficiency of enterprises' market communications. The platform enables accelerated communication through a fusion of automated creativity, fluid teamwork, automated brand conformity, potent content analytics, and effective content management. It is designed to boost the productivity of enterprises utilizing their current teams, processes, and tools. Rocketium's operational model addresses the prevalent challenge of efficient and swift communication to the market, thereby catering to a crucial need in the business environment.

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Logo of Somplo Platform

Somplo Platform

By Somplo

Somplo is a company that offers a self-service Creative & Media Management Platform (CMP) for a range of digital advertising formats including Video, Rich and Display. The company's main purpose is to streamline the creation and optimization of Rich Media products. Somplo's CMP is intended for use across various platforms and specifically caters to leading demand-side platforms, Google DV, Google AdWords, and others. It is designed to assist advertising agencies in effortlessly interfacing with a wide range of advertising platforms with compatible creatives. Digital Advertising is the business problem it addresses.

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Logo of XMP

XMP

By Mobvista

Mobvista is a recognized mobile technology company focused on empowering app developers and marketers in their global expansion journey. With a range of solutions like user acquisition, monetization, analytics, creative automation, and cross-channel media buying, the company aims to help developers tap into their full potential by equipping them with the necessary tools and resources. This suite of offerings simplifies the process of enhancing app performance and enables efficient growth.

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Popular Product Comparisons

Smartly.io Platform vs StoryteqAdacado vs Smartly.io PlatformCeltra Creative Automation vs StoryteqMediawide CMP vs StoryteqAdacado vs StoryteqSmartly.io Platform vs Thunder CMPAdacado vs Celtra Creative AutomationAdacado vs Thunder CMP

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

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