Customer Journey Analytics & Orchestration Reviews and Ratings

What is Customer Journey Analytics & Orchestration?

Gartner defines customer journey analytics and orchestration (CJA/O) as solutions that track and analyze how customers and prospects interact with an organization across multiple channels over time. Most CJA/O solutions subsequently enable organizations to prioritize and orchestrate real-time improvements to the customer experience in multichannel journeys throughout the end-to-end customer...

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Products 1 - 15 of 15
Scuba provides a Decision Intelligence Platform focused on supporting customer-centric teams in making quick, data-based decisions. The solution offered by Scuba facilitates real-time data handling, from ingestion and processing to querying, regardless of the size...
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WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine. WebEngage actions, optimises and orchestrates triggers, segments, behaviours and...
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NotifyVisitors is an AI powered marketing automation and CDP solution. It helps you in reaching out to your target audiences through email, SMS, push notifications, pop-ups and more. You can send automated campaigns to the...
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Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands,...
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Cloodot specializes in streamlining customer communications by offering a unified inbox for all contemporary online channels. Specifically, it allows the management of chats and reviews from numerous Facebook pages, WhatsApp numbers, Google listings, and Websites...
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CSG operates in the sphere of customer engagement, revenue management, and digital payments. The company utilizes a cloud-first architecture and customer-centric approach to enable other businesses to initiate digital services, penetrate into new markets, and...
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Genesys is focused on improving loyalty and business outcomes for customers and employees. Through its Genesys Cloud platform, Genesys helps organizations worldwide provide empathetic, personalized experiences at scale. With Genesys Cloud, organizations differentiate with the...
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iLearningEngines (ILE) focuses on learning automation and has a presence in the technology sector. The company offers an Outcomes Driven Learning and AI platform which supports enterprises in providing tailor-made training that are crucial to...
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Kubit provides a warehouse-native Customer Journey Analytics platform designed to help businesses analyze customer behavior using their existing data infrastructure. The platform enables organizations to work with their own data models while maintaining transparency, governance,...
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Kwanzoo is a software company that focuses on enhancing the B2B pipeline growth system. The company's main objective is to assist B2B businesses in the generation of a more enriched and detailed early-stage pipeline. Their...
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Real Time Feedback is a company that focuses on revolutionizing customer interaction via a private, two-directional engagement platform. The company offers a suite of solutions, such as QR codes, NFC Tags, and custom URLs to...
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CRM & Marketing Automation Platform caters to the essential needs of expanding teams by providing a solid foundation for managing customer relationships and automating marketing processes. The main business dilemma the company resolves revolves around...
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Enixta is focused on delivering value through its unique AI-enabled platform. The company’s primary concern is to strengthen product offerings and ameliorate customer experience by fostering continuous innovation. By utilizing Enixta's offerings, businesses can potentially...
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ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth...
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Features of Customer Journey Analytics & Orchestration

Mandatory Features:

  • Gathering data from source systems/channels is the integration with, or the ability to ingest data from, different internal systems and channels of engagement (spanning both digital and physical channels, such as a website, chatbot, retail store, live chat, phone, etc.). The ability to ingest data is source-system-agnostic, although vendors may specialize with dedicated connectors to specific solutions.

  • Deterministic customer identity matching connects customer records based on specific known identifiers (e.g., a user ID, phone number, etc.). This is required for tracking individual users across multichannel journeys. Vendors may connect to other services in the organization to access identity data.

  • Journey visualization, at both a macrolevel and for an individual customer, is commonly found in the form of a journey map or Sankey diagram. These visualizations may require user input or may be generated dynamically.