Customer Journey Analytics & Orchestration Reviews and Ratings
What is Customer Journey Analytics & Orchestration?
Gartner defines customer journey analytics and orchestration (CJA/O) as solutions that track and analyze how customers and prospects interact with an organization across multiple channels over time. Most CJA/O solutions subsequently enable organizations to prioritize and orchestrate real-time improvements to the customer experience in multichannel journeys throughout the end-to-end customer life cycle.
The journey lens provided by CJA/O solutions offers insights by combining cross-channel interaction data with transactional, voice of the customer (VoC) and customer profile data on a time axis. Other types of analysis in isolation cannot achieve this. This enables data-driven predictions at scale and experimentation with multichannel interventions that can be robustly verified as driving increased customer satisfaction, retention and lifetime value.
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WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.
WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.
WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.
Scuba provides a Decision Intelligence Platform focused on supporting customer-centric teams in making quick, data-based decisions. The solution offered by Scuba facilitates real-time data handling, from ingestion and processing to querying, regardless of the size of the dataset. Scuba's platform allows users to carry out no-code, ad-hoc analysis, and A/B testing easily. Additionally, it is a fully managed service that requires no hands-on management. The elimination of a data schema removes IT reliance and reduces data engineering delays yet manages to uphold data integrity and global data compliance.
NotifyVisitors is an AI powered marketing automation and CDP solution. It helps you in reaching out to your target audiences through email, SMS, push notifications, pop-ups and more. You can send automated campaigns to the target audience at the right time with NotifyVisitors.
Moreover, it also enables you to establish a more intimate relationship with them by sending personalized campaigns. Customizing your campaigns and journeys becomes simpler because of its user-friendly interface as well as drag-and-drop editor. The detailed campaign analytics aids one in measuring campaign performance and adjusting them accordingly.
CRM & Marketing Automation Platform caters to the essential needs of expanding teams by providing a solid foundation for managing customer relationships and automating marketing processes. The main business dilemma the company resolves revolves around synchronizing sales and marketing efforts to successfully grow businesses. The functionality of CRM & Marketing Automation Platform efficiently simplifies and streamlines essential operations to help teams align their strategies, maximize efficiency, and optimize growth potential.
ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
CallMiner is a firm specializing in conversation intelligence with a vision of enhancing customer experience, operational efficacy, and overall business performance. Utilizing artificial intelligence and machine learning, CallMiner has developed an extensive platform permitting companies to analyze customer interactions across various communication channels. The concept is to understand the sentiment and patterns prevailing in conversations. By connecting insights to actions, CallMiner offers businesses an opportunity to identify areas that could benefit from improvement, growth, or substantive change. Industries such as retail, financial services, healthcare and insurance, travel, and hospitality find CallMiner's services relevant.
Cloodot specializes in streamlining customer communications by offering a unified inbox for all contemporary online channels. Specifically, it allows the management of chats and reviews from numerous Facebook pages, WhatsApp numbers, Google listings, and Websites in a single dashboard. As the reliance on the internet for discovery and interaction with businesses is increasing, many companies find it challenging to manage customer chats and reviews scattered across social media platforms, websites, and review sites. Cloodot addresses this issue by consolidating all interactions into one user-friendly unified inbox, thus saving time and resources for the customer support teams. It also provides owners and managers with advanced cumulative analytical data to assess business and customer support team performance across the internet.
CSG operates in the sphere of customer engagement, revenue management, and digital payments. The company utilizes a cloud-first architecture and customer-centric approach to enable other businesses to initiate digital services, penetrate into new markets, and craft dynamic experiences to acquire new customers. Established over 40 years ago, CSG has proven its competence in assisting businesses confront complex challenges and conform to the demands of today's digital economy. Equipped with futuristic solutions, the company aims to enhance customer experiences. CSG operates globally, boasting a workforce of over 5,000 employees spread across more than 20 countries. Its technology is utilized by prominent brands across various sectors such as telecommunications, retail, financial services, and healthcare. CSG's solutions have yielded practical outcomes for over 900 businesses worldwide.
Genesys is focused on improving loyalty and business outcomes for customers and employees. Through its Genesys Cloud platform, Genesys helps organizations worldwide provide empathetic, personalized experiences at scale. With Genesys Cloud, organizations differentiate with the right customer experience at the right time, and drive stronger workforce engagement, efficiency and operational improvements.
Genesys is focused on improving loyalty and business outcomes for customers and employees. Through its Genesys Cloud platform, Genesys helps organizations worldwide provide empathetic, personalized experiences at scale. With Genesys Cloud, organizations differentiate with the right customer experience at the right time, and drive stronger workforce engagement, efficiency and operational improvements.
iLearningEngines (ILE) focuses on learning automation and has a presence in the technology sector. The company offers an Outcomes Driven Learning and AI platform which supports enterprises in providing tailor-made training that are crucial to their operations. This training fits seamlessly into everyday tasks to ensure efficiency. ILE has a cloud-based platform that is available worldwide and caters to a diverse array of industries such as healthcare, education, energy, transportation, and military agencies. ILE is in a continuous state of evolution and aims to reshape the concept of next-generation learning.
inQuba focuses on Customer Experience Management by prioritizing customer behavior analysis over traditional survey collection. The platform enables the tracking of customer interactions across various stages of the customer journey to identify patterns such as goal attainment and dropout points. inQuba integrates insights on customer sentiment and perceived value with journey metrics, employing AI agents to interact with customers during their progression. This approach aims to provide organizations with actionable data to address business challenges related to understanding, guiding, and improving customer experiences and associated outcomes.
Joulica focuses on addressing challenges in the customer experience industry by providing solutions at the intersection of realtime analytics and digital business innovation. The company works on improving operational efficiency and performance within contact centers through data-driven insights and technology, enabling organizations to solve complex business problems related to customer interactions and service processes.
Xerago is a global Digital Impact Consulting and Services enterprise that helps large and mid-market organizations accelerate their critical digital priorities. For more than two decades, Xerago has supported enterprises in solving complex digital challenges, delivering measurable outcomes, and creating sustained impact across digital ecosystems.
Xerago works with executives across IT, Digital, Marketing, Analytics, Customer Experience, AI and ML, and Commerce. From CIOs and CMOs to Digital Experience and MarTech leaders, the team helps strengthen digital foundations, unlock value from data, and support innovation at scale.
With technology partnerships across Adobe, Salesforce, Acoustic, Acquia, SAS, IBM, HCL, and others, Xerago delivers reliable digital outcomes backed by deep expertise and a culture rooted in integrity, innovation, and agility.
Engage Hub focuses on addressing challenges businesses face in consumer engagement and retention, particularly those related to data silos and legacy systems. The company provides data-driven solutions designed to orchestrate consumer interactions across various sectors, including financial services, utilities, telecoms, retail, and logistics. Engage Hub develops technology that facilitates individualized engagement and supports businesses in maintaining ongoing customer relationships through improved data integration and communication capabilities.
Kubit provides a warehouse-native Customer Journey Analytics platform designed to help businesses analyze customer behavior using their existing data infrastructure. The platform enables organizations to work with their own data models while maintaining transparency, governance, and scalability. Kubit’s solution supports teams in deriving insights without reliance on external engineering resources or proprietary systems. The company’s approach emphasizes adaptability and ease of integration with enterprise data environments.
Kwanzoo is a software company that focuses on enhancing the B2B pipeline growth system. The company's main objective is to assist B2B businesses in the generation of a more enriched and detailed early-stage pipeline. Their platform integrates unique purchaser and intent data, activates first-party audiences and amalgamates all go-to-market platforms and tools to provide actionable insights, thereby contributing to pipeline and revenue growth. The platform proffers a solution for identifying individual purchasers and producing a higher quantity of leads. Furthermore, it combines several intent data sources with its own detailed intent data. Kwanzoo similarly offers a way to attract more qualified website traffic using account-based marketing. The company also provides a SaaS platform complete with strategic pipeline development services and customer success support. The platform facilitates the setup of in-house, outsourced or agency teams.
Founded in 2001 and headquartered in Pleasanton,CA, Medallia is a provider of an integrated SaaS-based customer and employee experience mgt solution. The company offers an AI/ML-powered platform titled Medallia Experience Cloud™ which helps organizations gain actionable customer and employee insights and drive intelligent decisions. The platform helps organizations to understand the customer and employee journey, anticipate needs, predict behavior, and improve outcomes. The key component of MEC include comprehensive omni- channel feedback capture in a unified platform, unstructured data analysis, predictive and action-oriented analytics, real-time and personalized reporting, risk scoring and self-service.
Medallia also provides digital and experience orchestration solutions which serve as a unifying technological layer that acquires knowledge, comprehends data, and manages customer journeys and dialogues .Additional Medallia services include BI, Social Listening, and Contact Center.
Features of Customer Journey Analytics & Orchestration
Updated February 2025Mandatory Features:
Gathering data from source systems/channels is the integration with, or the ability to ingest data from, different internal systems and channels of engagement (spanning both digital and physical channels, such as a website, chatbot, retail store, live chat, phone, etc.). The ability to ingest data is source-system-agnostic, although vendors may specialize with dedicated connectors to specific solutions.
Deterministic customer identity matching connects customer records based on specific known identifiers (e.g., a user ID, phone number, etc.). This is required for tracking individual users across multichannel journeys. Vendors may connect to other services in the organization to access identity data.
Journey visualization, at both a macrolevel and for an individual customer, is commonly found in the form of a journey map or Sankey diagram. These visualizations may require user input or may be generated dynamically.

















