Digital Shelf Analytics Reviews and Ratings
What is Digital Shelf Analytics?
Gartner defines the digital shelf analytics (DSA) market as applications that provide brands and manufacturers with data from third-party digital channels where their products are sold, such as online marketplaces and retailers’ digital commerce sites. DSA applications provide SaaS-based dashboards that deliver data about products and insights for product data optimization.
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NIQ is a consumer intelligence company that provides a comprehensive understanding of consumer buying habits. This helps in identifying potential areas for business growth. In 2023, the company merged with industry companion GfK, thereby combining the expertise of two industry pioneers and expanding their global reach. Utilizing advanced analytics and up-to-date platforms, NIQ delivers wide-ranging consumer insights and a full view of retail trends. As an international portfolio company of Advent International, NIQ operates in over 100 markets, reaching more than 90% of the global population.
Rapid Delivery Analytics (RDA) is a digital shelf analytics platform that focuses on mobile-first grocery and convenience delivery services. RDA offers comprehensive tracking across over 35 applications in 100+ countries, covering over 500,000 delivery zones daily.
RDA helps brands benchmark competitors, monitor category performance, and enhance their presence in the fast-evolving landscape of aggregators, q-commerce, and restaurants. Stock availability, market shares, search performance, pricing and promotions – granular data to optimise rapid delivery strategies.
Stackline is a platform dedicated to reshaping the future of commerce by bridging the gap between brands and customers. It is the primary go-to platform for the most innovative brands worldwide. Business leaders, product innovators, and financial firms rely on Stackline as their exclusive source of commerce truth. It uses its own neural networks and deep learning systems to provide market insights, revenue metrics, and behavioral data. Furthermore, the autonomous functionality it offers aides in identifying actions leading to success or failure. Founded in 2014, Stackline is based in Seattle and has a team of over 250 professionals dedicated to bringing value to thousands of global brands.
Syndigo powers modern commerce by enabling the continual flow of data and content throughout the entire commerce ecosystem. With data management, syndication, and analytics, combined with the largest two-sided network for content distribution, we deliver accurate information that improves decision-making and accelerates sales on every shelf. Syndigo serves more than 12,000 manufacturers, and 1,750 retailers and distributors globally across key industries including grocery, foodservice, hardlines, home improvement/DIY, pet, health and beauty, automotive, apparel, oil & gas, and healthcare.
Amber Engine is a company focused on simplifying the transition to e-commerce for suppliers and brands through its product information management software (PIM). The main problem it addresses is the complexity and time consumption entailed in preparing and optimizing product information for multiple e-commerce platforms. Amber Engine's data-driven approach not only assists in product listing on popular marketplaces but also enhances the product data for increased visibility and sales. The company also provides comprehensive e-commerce solutions. The emergence of circumstances like the COVID-19 pandemic has reiterated the importance of such solutions for brands.
Ascential is a company specialized in providing information, analytics, events, and eCommerce optimization services. The focus lies on supporting consumer brands and their ecosystems boost their performance and address their specific issues. By offering services that include immediate actionable data and long-term strategic insights, they cater to various sectors such as Digital Commerce, Product Design, Marketing, and Retail & Financial Services. The global reach of Ascential encompassing five continents, offers unique local expertise blended with an international perspective for clients spread over 120 countries. In their operations they host an array of brands under separate divisions each focusing on a definitive domain such as 'Flywheel Digital' under Digital Commerce, 'WGSN, Coloro, Start by WGSN' under Product Design, 'LIONS, WARC, Contagious' under Marketing, and 'Money20/20, Acuity Pricing' under Retail & Financial Services.
C5i is a pure-play AI & Analytics provider that combines the power of human perspective with AI technology to deliver trustworthy intelligence. The company drives value through a comprehensive solution set, integrating multifunctional teams that have technical and business domain expertise with a robust suite of products, solutions, and accelerators tailored for various horizontal and industry-specific use cases. At the core, C5i’s focus is to deliver business impact at speed and scale by driving adoption of AI-assisted decision-making.
C5i caters to some of the world’s largest enterprises, including many Fortune 500 companies. The company’s clients span Technology, Media, and Telecom (TMT), Pharma & Lifesciences, CPG, Retail, Banking, and other sectors.
The company's primary focus is assisting complex organizations respond quickly to changing conditions. This is achieved by providing Sitecore on Azure PaaS, ensuring a constant and seamless Sitecore service for development and marketing teams. The benefits for organizations include a secure, maintainable and compliant DevOps as well as Infrastructure as a Code service plus hosting on Azure PaaS, which can be set up within one week. This service automates the processes related to deployments. By aligning services with Sitecore best practices, developer efficiency is enhanced, thus reducing the need for addressing infrastructure related issues. In addition, marketing teams are empowered with a richer set of features within the MarTech platforms, resulting in reduced dependence on other teams and more self-directed marketing activities.
The company addresses the needs of manufacturers, distributors, and other industry professionals for e-commerce product content and data management. Its strategy is to employ the latest data technologies to aggregate, enhance, standardize, and distribute high-quality product data. This approach is designed to help businesses deliver an excellent e-commerce customer experience. It collaborates with a large network of manufacturers across various industries, notably Electrical, Lighting, Solar, Plumbing, HVAC, Tool, Safety, Utility, Datacom, Industrial Supply, Automation and Industrial Gas + Welding sectors.
CommerceIQ is a company that utilizes a unified platform to facilitate brands in enhancing their presence on various retail ecommerce channels including Amazon, Walmart.com, Instacart and other retailers. The core functionality of the platform is to leverage machine learning and automation across different sectors like marketing, supply chain, and sales operations. This aids brands in improving their market share in a beneficial manner.
SaaS Business Intelligence (BI) platform Flipflow provides brands, manufacturers, and distributors with actionable real-time snapshots of their products, competitors, and markets, enabling informed business decisions. Flipflow offers a comprehensive real-time market data repository and a control panel with essential technological tools and data intelligence to facilitate decision-making across various departments within companies. It integrates both external market insights and proprietary internal company data into a unified, actionable platform.
Inriver is a company that specializes in transforming product data into a revenue-generating resource across all stages of the product lifecycle. In this digital era, both B2B and B2C enterprises require a comprehensive software solution that unifies product lifecycle management, from sourcing to recycling. Inriver offers a platform that synchronizes with any digital framework, equipping the whole value chain with an accurate Product Information Management (PIM) system, embedded digital shelf analytics (DSA), and a variety of cutting-edge integrations. Inriver's system centralization ensures evolving commerce needs are met, securing business ambitions for the future. Over 1,600 global brands utilise Inriver for managing their entire product journeys.
Inriver is a company that specializes in transforming product data into a revenue-generating resource across all stages of the product lifecycle. In this digital era, both B2B and B2C enterprises require a comprehensive software solution that unifies product lifecycle management, from sourcing to recycling. Inriver offers a platform that synchronizes with any digital framework, equipping the whole value chain with an accurate Product Information Management (PIM) system, embedded digital shelf analytics (DSA), and a variety of cutting-edge integrations. Inriver's system centralization ensures evolving commerce needs are met, securing business ambitions for the future. Over 1,600 global brands utilise Inriver for managing their entire product journeys.
Lengow is an automated e-commerce solution which contributes to the enhancement of performance, streamlining of business procedures, and international expansion for brands and distributors. The company offers its platform to facilitate improved profitability and visibility for products distributed by online merchants globally through different channels. These channels include marketplaces, comparison shopping engines, affiliate platforms, and display or retargeting platforms. Since its establishment in 2009, Lengow has incorporated over 200 marketplaces and 1,400 channels into its solution. The company currently assists 4,900 brands and retailers throughout 64 countries with their online merchandising needs.
Magpie DBX operates as an efficient digital shelf platform with the purpose to augment online sales for various brands. Its primary function is to collect significant data related to the business and its competitors from internet sources and exhibit them via comprehensible dashboards and reports. It aims to provide crucial insights that can bring about significant changes in business operations. The tool kit of Magpie DBX offers assistance in several areas including enhancing product visibility, refining pricing strategies, and simplifying digital shelf data accumulation. The platform is an offering by stickee, a technology agency that is involved in the provision of customised software solutions.
Numerator is a data and technology firm that combines first-party data from over a million US households with advanced technology. This integration offers an in-depth insight into consumer behavior, addressing the need for evolution in the slow-changing market research industry. With headquarters in Chicago, IL, Numerator has a global team of over 2,000 individuals. It serves a wide range of businesses including several prominent firms.
PriceSpider is a company dedicated to overhauling the manner in which brands conduct their business, by enabling them to meet the shopping needs of their consumers. The company actively scans vast numbers of eCommerce sites and marketplaces to furnish brands with useful insights on consumer purchasing habits. These timely insights facilitate enhanced shoppability at all relevant touchpoints, as well as refining the customer experience through detailed digital shelf analytics. Furthermore, PriceSpider assists brands, irrespective of their size, in cultivating enduring relationships with their shoppers, which in turn generates increased revenue and inflated profit margins.
Profitero is a global commerce acceleration company that provides a flexible array of intelligence-driven solutions to support brands in profitable growth. The firm delivers an integrated set of services which includes digital shelf analytics, shelf-intelligent activation, and advisory services. These offerings help brands enhance product availability, discoverability, and increase conversions across over 1000 retailers in 50 countries. Profitero's Open Commerce Ecosystem fosters integration of digital shelf data insights with solutions from retailers, agencies, and tech providers, thereby addressing data gaps and creating additional value for brands.
Salsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf. The company’s Product Experience Management (PXM) platform enables organizations to centralize all of their product content, connect to the commerce ecosystem, and automate business processes in order to deliver the best possible product experiences across every selling destination.
Vistex is a company that provides solutions for businesses to effectively manage their mission-critical processes which can include various incentive programs such as promotions, rebates, pricing, discounts, and others. Businesses often struggle with the vast quantity of these programs and partner relationships, which can lead to a lack of understanding about where funds are being allocated and how they affect the company's growth. Vistex's offerings allow leaders to gain comprehensive insights about their financial investments and the impact they have, enabling them to understand what strategies are effective and what steps should be taken moving forward.
Gartner Research
Features of Digital Shelf Analytics
Mandatory Features:
DSA applications either scrape websites or consume data from APIs to provide insights about product data and content
The applications gather data from multiple websites
The dashboards provided by DSA applications have web-based UIs
Optional Features:
Data export functionality and/or integration with data management solutions
Insights to competitor offerings — product bundles and new product releases
Alerting, based on specific thresholds in product data
Integrations to product information management (PIM) systems
Insights on competitor products, at either a SKU or category level, or both
Data about search results/rankings, number of images, pricing, product content quality, ratings and reviews, and inventory
Data quality checks per channel