Healthcare Customer Relationship Management (CRM) Reviews and Ratings

What is Healthcare Customer Relationship Management (CRM)?

Healthcare customer relationship management (CRM) is the set of technologies or systems that enable and support a variety of relationships by planning, tracking, recording and facilitating moments of engagement across the entire customer life cycle. While the main function of CRM is supporting relationships, the solutions support a diverse set of stakeholders and breadth of use cases for payers and providers. These use cases include sales and marketing, member and patient engagement, provider network management, support and service, and administrative operations.

CRM technologies play a critical role in any healthcare payer and provider organization’s ability to execute on consumer (member, patient, provider) engagement and experience strategies, and are a fundamental part of an application portfolio and architecture. That said, CRM, in general, can be complex, and CRM for healthcare payers and providers is even more unique when compared to any other industry. This is because healthcare journeys are long, complex and highly individualized, and no two journeys are likely to be identical. Given this complexity, and the ecosystem that surrounds and supports each journey, CRM needs and capabilities vary greatly across a multitude of use cases — and your CRM strategy must reflect this.

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Creatio is a globally recognized provider of a no-code platform, alongside Customer Relationship Management (CRM) applications. The company primarily targets the issue of workflow automation, offering businesses in over 100 countries the freedom to streamline processes on their terms. Fundamental services include versatile CRM applications for marketing, sales, and service, adaptable industry workflows for a broad scope of sectors, and a range of marketplace add-ons. Central to Creatio's mission is the aim to assist organizations in digitalizing their workflows, thereby improving both customer interaction and employee experience, and boosting the performance of operational teams. Headquartered in Boston, MA, Creatio employs over 700 professionals spread over six offices worldwide. The institution prioritizes maintaining transparent and mutually fruitful relationships while focusing on a culture of care and positivity.

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Datamatics Dextara Digital is a Salesforce Summit (Platinum) Consulting and ISV partner and has more than 250 Salesforce certifications. The company has worked on over 600 Salesforce projects for more than 150 global customers on products such as Einstein/AI, CPQ, Manufacturing Cloud, Health Cloud, Sales Cloud, MuleSoft, Service Cloud, and Revenue Cloud, amongst others. Additionally, Dextara Digital has developed purpose-built products such as Dextara CPQ, DXHealth+, and, DXTemplates, all available on Salesforce AppExchange.

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Innovaccer Inc. focuses on providing a data platform for value-based care. Its primary function is to unify patient data across different systems and care settings. The platform further empowers healthcare organizations through scalable and modern applications which contribute to enhancing clinical, financial, operational, and experiential outcomes. The platform’s efficiency and agnosticism towards specific EHRs have led to its adoption across numerous hospitals and clinics. Additionally, it aids providers in the healthcare industry to collaborate efficaciously with payers and life science companies. It has assisted customers by unifying health records and generating cost savings. The platform has also been acknowledged for its proficiency in data and analytics, and population health technology.

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Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.

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