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Affable is a software designed to support influencer marketing activities by providing tools for discovering, managing and analyzing influencer campaigns across digital platforms. The software uses machine learning to identify relevant influencers, track campaign performance, and analyze audience demographics and engagement metrics. Affable offers features such as customizable search filters, automated reporting, and real-time analytics to help marketers select influencers according to campaign objectives, monitor campaign progress, and measure return on investment. The software aims to address the business problem of manually searching for suitable influencers and evaluating the effectiveness of influencer collaborations by automating these processes and offering data-driven insights to optimize marketing strategies.
Champion Platform is a software designed to streamline customer onboarding, engagement, and success processes for businesses. It enables companies to create personalized onboarding experiences, track customer progress, and manage recurring project workflows. The software offers features such as customizable playbooks, collaboration tools, automation capabilities, and analytics dashboards to improve internal coordination and client visibility. Champion Platform addresses the business problem of scaling client onboarding and project management by providing a centralized solution for tracking milestones, assigning tasks, and monitoring outcomes, thereby facilitating better resource planning and enabling consistent delivery of services across teams.
CreatorOS is a software designed to assist in the management and optimization of influencer campaigns and creator partnerships. The software provides features for campaign planning, workflow automation, analytics, and centralized communication, allowing teams to track performance metrics and manage creator relationships efficiently. CreatorOS addresses business challenges related to the organization and scaling of influencer marketing efforts by consolidating campaign activities, offering attribution tools, and generating insights through reporting capabilities. This software is aimed at streamlining collaboration, reducing manual tasks, and improving visibility into campaign outcomes for marketing and social media teams.
Fohr is a software designed to support influencer and creator marketing initiatives by providing tools for campaign management, analytics, and influencer discovery. The software enables brands and agencies to identify and connect with creators across social platforms based on audience demographics and engagement metrics. Through its dashboard, users can manage influencer relationships, create targeted marketing campaigns, and monitor real-time performance through reporting features. Fohr addresses the business problem of measuring the effectiveness and authenticity of influencer partnerships and optimizing marketing investment by offering transparency and data-driven insights into audience behavior and content impact.
KALO IQ is an influencer marketing platform made for US brands and agencies. The idea is simple. Most tools just give you a giant list of creators and then leave you to do everything else by hand. KALO IQ keeps the whole job in one place. You search and filter verified US creators by niche, reach out to them with built-in automated email sequences, and track each campaign with ROI reporting so you can see what actually worked. No exporting lists into another app, no separate email tool, no piecing together results in a spreadsheet at month end. It fits direct to consumer brands and agencies that run several client accounts and want discovery, outreach and tracking together instead of spread across different tools. Because the focus is US only, the creator data stays relevant for brands selling to American buyers. KALO IQ is based in Beverly Hills California. You can start free with no credit card, and paid plans are billed monthly with no annual contract so you can cancel anytime.
Later Influence is a software that streamlines influencer marketing management for brands and agencies. The software provides tools for discovering relevant influencers, managing campaigns, tracking engagement metrics, and analyzing performance data. It supports workflow automation for influencer outreach, collaboration, and content approvals. By centralizing communications and reporting, Later Influence helps businesses coordinate multiple influencer partnerships and campaigns efficiently. The software addresses the challenge of managing complex influencer marketing processes and aims to improve the planning, execution, and evaluation of influencer-driven initiatives across digital platforms.
Meltwater's media intelligence platform monitors and analyzes earned media coverage by tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media, enabling faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment.
Who Uses Meltwater Media Intelligence?
PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources, and with journalist outreach capabilities within a single platform, PR efforts are streamlined for better results.
Key capabilities include:
Monitoring 6 million different media sources, unlimited search, real-time alerts, journalist identification, competitive benchmarking, unified shareable reporting, predictive analytics for mention forecasting, and brand-level sentiment.
Onalytica is a software designed for influencer relationship management and social media analytics. The software enables organizations to identify, engage, and manage influencers across multiple digital platforms, supporting the development of influencer marketing programs. Onalytica provides features such as influencer discovery, profiling, campaign management, and analytics to help businesses monitor influencer activity and measure program impact. The software addresses the challenge of efficiently managing and evaluating influencer strategies by offering tools for tracking influencer engagement, monitoring content relevance, and assessing campaign performance through data-driven insights. Onalytica aims to optimize influencer marketing operations and improve visibility into influencer relationships for brands and communications teams.
Spray is a software designed to facilitate secure and efficient temporary access management within enterprise environments. It focuses on enabling just-in-time access to infrastructure and cloud resources by automating role assignments, approvals, and removals based on organizational policies. The software helps address access-related risks by reducing the exposure window for privileged credentials and simplifying compliance reporting. Spray integrates with identity providers and various cloud platforms to streamline workflows for engineers and administrators, supporting auditability and accountability in access operations. The software aims to solve challenges related to manual access control processes and the mitigation of persistent permissions, assisting organizations in maintaining a robust security posture while managing user and resource access.
Thinkers360 is a software designed to help organizations and professionals manage and showcase thought leadership content, expertise, and influence. It aggregates profiles, content, and media from various sources, allowing users to build an authenticated digital portfolio. The software features tools for content curation, publishing, and analytics to monitor engagement and reach. It provides mechanisms for organizations to discover experts, speakers, and thought leaders across a range of industries. By enabling the creation and sharing of multimedia content such as articles, podcasts, and videos, the software addresses the need for visibility and recognition of expertise within business networks. Analytics and reporting functions support measurement of thought leadership impact and engagement metrics.
Identify: Discover relevant influencers that meet defined criteria for a program or campaign.
Onboard: Support a process to invite influencers into a an evaluation, discuss brand and influencer goals, and negotiate terms of an ongoing relationship.
Measure: Create reports, dashboards and other integrations so the marketing leader can measure and share results with key stakeholders.
Manage: Manage programs, accounts, campaigns, content, media spend and payments.
Gartner defines influencer marketing platforms as technology that assists in managing influencer marketing programs, with some providers offering strategic services to help clients with migration. Influencer marketing is a type of marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness or popularity. Influencer marketing involves creating content and, sharing opinions and personal experiences objectively on behalf of brands, maximizing the potential to influence purchase.
Influencer platforms enable marketers to scale their influencer marketing programs by identifying, onboarding, managing and measuring individual performance as well as campaign and program effectiveness. This technology enables marketers to maximize the impact of their influencer efforts while managing the day-to-day much more efficiently.
This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
