Influencer Marketing Platforms Reviews and Ratings

What are Influencer Marketing Platforms?

Gartner defines influencer marketing platforms as technology that assists in managing influencer marketing programs, with some providers offering strategic services to help clients with migration. Influencer marketing is a type of marketing that involves mentions and endorsements of brands and/or products by individuals who exert influence on a particular audience due to their perceived expertise, trustworthiness or popularity. Influencer marketing involves creating content and, sharing opinions and personal experiences objectively on behalf of brands, maximizing the potential to influence purchase.

Influencer platforms enable marketers to scale their influencer marketing programs by identifying, onboarding, managing and measuring individual performance as well as campaign and program effectiveness. This technology enables marketers to maximize the impact of their influencer efforts while managing the day-to-day much more efficiently.

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Affable.ai specializes in the automation of influencer marketing through the use of Artificial Intelligence (AI). The company is developing a platform which equips brands with the tools to discover, engage with, and evaluate the success of collaborations with social media influencers. To ensure accurate matching and effective measurement of influencer campaigns, Affable.ai uses advanced machine learning and computer vision. It profiles influencers and their audiences across multiple social media platforms, including Instagram, YouTube, Twitter, and Facebook. This approach is paving the way in the influencer marketing space, addressing challenges head-on with sophisticated AI solutions, akin to the transformation brought about by Google AdWords in the field of search advertising.

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Champion is a customer advocacy platform focusing on unlocking hidden revenue. The platform lends its expertise in building pipelines, accelerating deal closures, and enhancing net retention rates.

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Founded in 2014 as an influencer marketing agency, Viral Nation is a new media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes a full-service creative agency Viral Nation Marketing & Intelligence; creator and athlete-influencer representation agencies Viral Nation Talent; and the technology division Viral Nation SaaS. With representation in eight countries and a large influencer network, the diverse, multidisciplinary teams are proud to fuel growth for the world's leading brands.

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The company operates within the ambassador marketing industry, aiming to enhance the collaboration process between brands and influencers. With a team situated in New York City, the company values regarding personnel, product, and profitability are strictly respected. The company ethos is to prioritize continual progress over perfection, viewing setbacks as chances to gain knowledge and evolve.

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Founded in 2014 as an Instagram scheduling tool, Later transformed into a platform for handling visual content across Instagram, Facebook, Twitter, and Pinterest. The platform aims to enhance the visual experience of social media, focusing on visually planning and scheduling photos and videos. Later offers functionalities for scheduling visual content, managing the media, marketing, and analytics. The ultimate objective of Later is to uncomplicate Instagram marketing and make it more accessible to every business. The platform is used by over 2 million users around the globe.

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Onalytica is a company that was established in 2009. Its main operation revolves around providing a platform for influencer marketing software. This platform meticulously connects brands with influencer communities that are applicable to their industry. Onalytica also provides professional services and consultation to aid businesses in conducting successful influencer marketing campaigns and incorporate influencer marketing into their larger social advocacy strategies. The company also aims to streamline and expand influencer programs on a global scale. The field of influencer marketing is quite new and undefined, and Onalytica offers software that aids both brands and influencers to work together effectively in such an uncertain environment.

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Indent specializes in optimizing the handling of mission-critical operations by team members by providing solutions to bolster speed and security in the process. The main business problem addressed by Indent centres on enhancing productivity and safeguarding integral operations for teams.

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