Live Commerce in Retail Reviews and Ratings

Live commerce in retail includes capabilities to interact with remote customers through either one-to-one or one-to-many interactions in real time. Functionalities include interaction execution (for example, video calls, co-browsing, interactive chat) and performance data for optimizing live commerce experiences. Integrations with back-end systems enable real-time product information and check-out. Deployment of live commerce takes place through front-end integration with customer touchpoints, including commerce platforms, mobile apps, online marketplaces and social networks. Live commerce can be conducted by store associates (one-to-one interactions), from a dark store or warehouse by the dedicated employees in that particular location (one-to-one and one to many), from anywhere in collaboration with influencers and key opinion leaders (one to many), and from anywhere, through virtual promoters.

How these categories and markets are defined