Location Based Marketing Software Reviews and Ratings

What is Location Based Marketing Software?

Location-based marketing software uses geolocation technology to deliver targeted content and promotions to users based on their physical location. This software can identify where users are through their mobile devices, IP addresses, or other connected devices, allowing businesses to send personalized messages, offers, or ads when users are near a specific location, such as a store or event. The software is used by retailers, event organizers, restaurants and cafes, travel and hospitality, etc. Key features include geofencing, location tracking, analytics & reporting, location data, push notifications, and mobile apps, which help businesses optimize their marketing strategies and measure campaign effectiveness.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.

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Foursquare is a geospatial technology platform. Powered by deep machine learning and a privacy-forward approach, our technology helps businesses make smarter decisions and build more engaging customer experiences. Our mission is to empower innovators to unlock the potential of places and movement with precise, robust, and trusted geospatial technology, data, and tools. For over 15 years, we’ve dedicated ourselves to building geospatial technology, giving us a deep understanding of its challenges and opportunities. Our suite of solutions is designed to solve difficult geospatial problems for a wide range of industries and use cases, ultimately, reducing friction and accelerating time to value. We are the location layer of your tech stack; For building products with our data and tools, transforming your data with our technology, or using our turnkey software.

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Cisco is a company that specializes in networking technologies, particularly Internet Protocol (IP)-based solutions. It was established in 1984 by a group of computer scientists from Stanford University. As of today, Cisco has a global workforce, continuing to innovate in various fields, notably in routing and switching. Adding to its core business, the company also delves into emerging technologies including home networking, IP telephony, optical networking, security features, storage area networking, and wireless technology. Moreover, Cisco extends its expertise to offer a sweeping range of services such as technical support and advanced services. The company sells its products and services on an enterprise level, to commercial businesses, service providers, and end-users.

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Switzerland-based beaconsmind Group, established in 2015, specializes in location-based marketing (LBM) software, WiFi infrastructure systems and Guest Hotspots. With a primary focus on areas like retail chains, hospitality, healthcare, and the public sector, beaconsmind Suite and Beacon technology form the core of their solutions. They aim to bridge offline marketing with online and mobile initiatives to stimulate retail activity and foster loyalty. Solution customization is prioritized to meet specific needs, ensuring a strong understanding of distinctive requirements. Besides, data security and comprehensive data analysis are integral to their service delivery. They utilize intelligent, cloud-based technologies to provide innovative and secure business solutions.

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Radar is a company that provides location infrastructure for diverse products and services. The company aims to enhance location-based experiences by using its Software Development Kits (SDKs) and APIs, which are widely used in a multitude of devices worldwide.

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Woosmap is a geolocation platform that offers high-quality data. The company primarily focuses on enhancing business growth and user experience. The offered features include customizable maps, accurate address verification, branded store locators, real-time distance calculations, and personalized location-based alerts. All these features are provided without collecting personal data from the users. Additionally, Woosmap provides a suite of location APIs, SDKs and widgets, which ensure easy integration into websites and mobile applications, thereby ensuring scalable solutions. It does not collect personal data from its users and offers budget-friendly solutions. The company offers consultation and support throughout the usage journey.

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Xtremepush is recognized as a Customer Engagement Platform featuring an integrated Customer Data Platform (CDP). It assists high-paced companies in developing and maintaining robust customer relationships via customized and timely communications. The platform is centered on a comprehensive Single Customer View, providing valuable customer data that boosts engagement, conversion, and revenue across all channels, with a distinctive focus on customer retention.

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Juniper Networks, a Silicon Valley-based technology company, was founded approximately two decades ago by Pradeep Sindhu, Dennis Ferguson, and Bjorn Liencres. The aim of the company is to develop innovative products and solutions specifically designed to meet the growing demands of our increasingly connected world. The primary focus of their business model is revolutionizing networking. The company's location is in Sunnyvale, California, and it boasts a strong workforce of over 9,000 employees spread across 50 different countries. The services offered by Juniper are utilized by a diverse range of service providers and enterprises across the globe. The company also serves several government agencies and higher educational institutions. Juniper believes in the information superpower of networking and fosters innovation to connect ideas and enable human potential. They aim to develop a network that is intelligent, agile, secure, and open to all vendors and network environments.

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SAP is a company that aims to improve operational efficiency worldwide. The primary focus is on helping customers optimize their business operations. SAP develops innovative solutions to support this objective. The company plays a crucial role in transforming industries by fostering opportunity and equality on a global scale. By collaborating with customers and partners, SAP is capable of making substantial changes across various industries, supporting the growth and development of economies and societies.

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