Location Based Marketing Software Reviews and Ratings
What is Location Based Marketing Software?
Location-based marketing software uses geolocation technology to deliver targeted content and promotions to users based on their physical location. This software can identify where users are through their mobile devices, IP addresses, or other connected devices, allowing businesses to send personalized messages, offers, or ads when users are near a specific location, such as a store or event. The software is used by retailers, event organizers, restaurants and cafes, travel and hospitality, etc. Key features include geofencing, location tracking, analytics & reporting, location data, push notifications, and mobile apps, which help businesses optimize their marketing strategies and measure campaign effectiveness.
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Marketing Cloud is a software that enables organizations to manage and automate marketing activities across multiple channels, including email, mobile, social media and web. The software provides features such as audience segmentation, personalized messaging, campaign management, data analytics and reporting. It helps businesses streamline the creation, execution and monitoring of marketing campaigns, allowing for improved targeting and engagement with prospects and customers. Marketing Cloud supports integration with various customer relationship management platforms and other enterprise systems, facilitating a unified view of customer interactions. The software addresses the business need for coordinated, data-driven marketing strategies that enhance operational efficiency and support measurable outcomes.
CleverTap is a software designed to help businesses engage and retain users across digital platforms. The software provides tools for personalized messaging, analytics, and segmentation, enabling organizations to analyze user behavior and automate communication through various channels such as push notifications, email, and in-app messaging. CleverTap supports real-time data tracking and offers campaign optimization features that allow businesses to identify trends and improve user interaction. By centralizing user insights and delivering tailored experiences, the software aims to address challenges in customer retention and engagement, assisting companies in measuring the impact of their marketing efforts and efficiently managing their user relationships.
Cisco Spaces is a software that provides a platform for digitizing physical spaces by utilizing data from wireless networks and sensors. The software offers features such as real-time location analytics, environmental monitoring, and occupancy tracking. It enables organizations to optimize workspace usage, enhance security, and improve operational efficiency. By integrating with existing network infrastructure, Cisco Spaces delivers insights into how people and assets move within buildings and allows for automation of processes such as occupancy alerts and asset tracking. The software aims to address business challenges related to space utilization, resource allocation, and compliance with safety protocols.
Foursquare Attribution is an omnichannel measurement solution that shows how your campaigns drive real-world outcomes like in-store visits and sales. Measure performance across 550+ partner networks and nearly every channel, including digital, mobile, TV, CTV, OOH, and audio. Get clear, actionable insights in a single unified dashboard to optimize campaigns in-flight, reduce wasted spend, and maximize ROI.
Beaconsmind is a software that enables businesses to enhance their retail operations by integrating location-based marketing solutions with point of sale systems. The software provides retailers with tools to send targeted offers and information to customers based on in-store movements, analyze customer behavior, and derive actionable insights from collected data. Businesses can use the software to increase engagement, tailor marketing strategies, and optimize in-store experiences. Beaconsmind addresses challenges related to connecting offline and online channels by delivering personalized communication and improving customer interaction within physical retail spaces. The software supports the implementation of proximity marketing and supports analytics for business decision-making.
Radar is a software that provides location infrastructure for mobile applications, enabling businesses to integrate location tracking and geofencing capabilities into their products. The software offers functions such as real-time location monitoring, place and event detection, and automated location-based notifications to streamline operational processes. Radar assists firms in understanding user movements, powering location-triggered experiences, optimizing engagement, and informing business decisions through location insights. The software supports developers with APIs and SDKs for integrating with various platforms and also enables analysis of anonymized location data for product improvement while addressing operational needs related to logistics, customer experience, and resource allocation.
Woosmap is a software designed to provide location intelligence solutions through a set of APIs and tools that facilitate the integration of geospatial data into business applications. The software offers features for geolocation search, map rendering, data visualization, and location analytics, enabling businesses to optimize user experiences based on geographical context. It allows organizations to deliver location-based services, manage store locators, and analyze user movements, supporting the enhancement of customer engagement and operational efficiency. Woosmap addresses the business problem of needing accurate and scalable location data to inform decision-making, improve service delivery, and increase relevance in user interactions.
Xtremepush is a software platform designed to enable businesses to engage and retain users across mobile, web, and other digital channels. The software provides multi-channel messaging capabilities, allowing organizations to deliver personalized communications such as push notifications, in-app messages, email, and SMS. Xtremepush includes features for advanced audience segmentation, real-time analytics, and automation to optimize user engagement strategies. By integrating data and providing an overview of customer journey interactions, the software helps businesses address challenges related to customer acquisition, conversion, and retention. It is often adopted to support digital marketing, mobile engagement, and customer experience initiatives by unifying messaging workflows within a single platform.
Aislelabs is a software designed to help businesses understand and engage with visitors through advanced analytics and marketing automation capabilities. The software collects and analyzes visitor behavior data using WiFi, sensors, and various data sources to deliver insights on footfall, dwell times, and movement patterns. It enables segmentation and targeting of audiences for campaigns, offering tools for personalized communication across channels such as email and digital advertising. Aislelabs assists organizations in optimizing physical spaces, improving visitor experiences, and enhancing marketing effectiveness by leveraging real-time and historical data. Its features support both small-scale deployments and multi-location management, addressing the need for data-driven decision making in diverse industries.
Foursquare Audience helps marketers target consumers based on real-world visitation patterns that signal true buyer intent. Build custom segments or choose from 1,500+ ready-to-use audiences, all easily activated in top DSPs like The Trade Desk, LiveRamp, and DV360. Deploy segments across 550+ channels, including digital, social, CTV, audio, and OOH. Use Foursquare’s self-serve UI or partner with our location experts to create targeting strategies that drive real results.
Foursquare Proximity enables marketers to build precise custom geofences to reach consumers based on their real-time location, without sharing any personal data. Create point-radius or polygon geofences, filter by category, chain, locality, and more, and deploy seamlessly to your preferred programmatic platform. Ideal for use cases like path-to-purchase influence, competitive conquesting, event targeting, and delivery area reach, Foursquare Proximity helps marketers boost ROI and drive real-world results.
Juniper Mist User Engagement is a software that utilizes artificial intelligence and virtual beacon technology to deliver personalized experiences and location-based services within indoor environments. The software enables organizations to engage users through proximity notifications, navigation guidance, and real-time analytics by leveraging Wi-Fi and Bluetooth Low Energy infrastructure. It automates the deployment and management of user engagement campaigns, allowing businesses to optimize space utilization, streamline visitor experiences, and gain insights into user behavior. The software addresses challenges related to indoor wayfinding, targeted messaging, and resource allocation in venues such as campuses, retail spaces, and corporate offices.
Self-served geofence advertising platform leveraging OTT/CTV, video pre-roll, and display advertising. It allows anyone to quickly set up hyper-specific geofence advertising campaigns with no minimums.
SAP Emarsys is a software designed to facilitate omnichannel customer engagement through automation and personalization capabilities. It enables businesses to manage, execute, and analyze marketing campaigns across various channels such as email, mobile, social media, and the web. The software provides segmentation, predictive analytics, and real-time data to improve interactions with customers and optimize marketing efforts. SAP Emarsys helps organizations address the challenge of consolidating consumer data from multiple sources to deliver targeted messaging and measurable results, supporting marketers in effectively managing customer relationships and lifecycle journeys.










