Gartner defines marketplace operation applications (MOAs) as technology that enables organizations to operate marketplaces selling third-party products with optional first-party products. MOAs allow organizations to manage seller onboarding, product catalogs, promotions, orders, fulfillment and finance. Also, MOAs provide customer service and can monitor performance to ensure relevant customer experience and support the selling of physical goods and services — with digital goods as an option. MOAs can be deployed on-premises, single-tenant SaaS hosted or as multitenant SaaS. Marketplace operation applications (MOAs) enable organizations to operate their marketplaces by managing third-party sellers, products, orders, finance and overall performance. Additionally, MOAs enable sellers to manage their listings, pricing, orders, customer communications and finance so they can administer their sales through the marketplace. Organizations with existing digital commerce platforms can use MOAs to enable the marketplace’s business. Organizations new to digital commerce can use a total solution that includes a commerce platform and an MOA.
"Customizability of E-Commerce Platform Meets Business Needs"
We are very satisfied with the e-commerce platform because it suits our requirements
"MIRAKL, a supreme Dropship Platform Suite"
MIRAKL provides a supreme platform and services for marketplace operations. MIRAKL have enabled our company to grow rapidly and successfully in the segment Dropship by providing a scalability and built-for-purpose solution.
"Emphasis on Scalability: A Look into Spryker's Services"
Great customer support and technical staff are fully prepared to work side by side with our architects ensuring that we are maximizing the value of Spryker platform.
"Unirgy's a Solid B2B Marketplace Platform with Flat-Rate Licensing & Rapid Time to Market"
Our experience launching a B2B marketplace with Unirgy has been positive. From the initial planning stages to the platform's implementation and beyond, Unirgy has been an invaluable partner every step of the way. Their robust platform provided us with the flexibility and scalability needed to meet the demands of our global marketplace ecosystem. One aspect of our experience that stands out is Unirgy's commitment to understanding out specific business needs. They took the time to understand our requirements and worked closely with us to tailor the platform accordingly. The result was a highly customized solution that exceeded our expectations. Unirgy's user-friendly Seller and Buyer Portals made the onboarding process seamless for both sellers and buyers. The intuitive design allowed users to navigate the platform with ease, resulting in a positive user experience overall. Also, Unirgy's ongoing support and responsiveness has been instrumental in ensuring the success of our marketplace. Whenever we encountered challenges or had questions, their team was quick to provide assistance and guidance, allowing us to overcome obstacles efficiently. Overall, our experience launching a B2B marketplace with Unirgy has been nothing short of exceptional. Their innovative platform, personalized approach, and unwavering support has enabled us to achieve our goals and establish a thriving marketplace ecosystem. We look forward to continuing our partnership with Unirgy and exploring new opportunities for growth and collaboration in the future.
"Great ecommerce platform but need to improve on change management and platform maintenance"
Overall AppDirect has great capability but need to improve on change management and maintenance
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