1. It offers an advanced scalability feature which allows this product to adapt resources as per size and type of input data. This reduce the manual intervention and increases efficiency. 2. It offers a real time monitoring feature for customer data which allows users to track end-to-end customer behaviour and take instant data based decision for any specific changes. 3. Its integration capabilities with other CRM, Marketing and Sales platform seamlessly allows proper data flow within the organisation. 4. It is inbuilt with auto data cleansing and duplicity removal feature which increase data quality and data accuracy of customer data.

1. Being an Oracle product, license, implementation and maintenance cost might be high enough to be afforded by small scale businesses or early start-ups which make this product more favourable for large scale industry. 2. This product highly depends upon oracle ecosystem for its operation which makes it less diversified with customer not familiar with oracle ecosystem. 3. Industry with unique requirement might find its customisation feature not up to the limit to meet their business requirements.