Mobile App Analytics Reviews and Ratings
What is Mobile App Analytics software?
Mobile app analytics tools collect and report on in-app data pertaining to the operation of the mobile app and the behavior of users within the app. These areas of app analytics are defined as follows:
Operational analytics: Provides visibility into the availability and performance of mobile apps in relation to device, network, server and other technology factors. Operational analytics are essential to capture and fix unexpected app behavior (such as crashes, bugs, errors and latency) that can lead to user frustration and abandonment of the app. Such analytics should be applied at both the app testing phase and after release of the app into production.
Behavioral analytics: Shows how app users interact with the app to gain actionable insights, drive app improvements and improve business outcomes. Behavioral data can be analyzed based on correlating clicks, swipes, views and other usage stats based on user profiles, segmentation/cohorts, retention, funnel/event tracking and A/B testing.
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Meta is a technology company that creates platforms to help individuals connect and expand businesses. It revolutionized human connection when it launched Facebook in 2004, with applications such as Messenger, Instagram and WhatsApp further enabling global reach. Currently, Meta is focusing on transcending the traditional 2D screens to create more immersive experiences through technologies such as augmented and virtual reality, aiming to establish the next phase in social technology. The main objective is to give individuals the power to create communities and make the world feel more interconnected. It prompts for a safe and respectful online environment which promotes constructive conversations.
Amplitude is a digital analytics platform that gives self-service visibility into the entire customer journey.
Amplitude is the brain behind more than 45,000 digital products at over 1,000 enterprise customers and 23 of the Fortune 100, helping them innovate faster and smarter by answering the strategic question: "How do our digital products drive our business?"
Mixpanel is an event analytics platform that produces real-time charts and visualizations of user interaction with digital products. The platform focuses on providing insights into behaviors such as conversion and retention, enabling teams to make data-driven decisions. Mixpanel targets builders with varying technical expertise, enabling them to focus on successful elements of their products, eliminate inefficiencies and prioritize promising ideas. The company has a global presence, with its headquarters in San Francisco and additional offices in various locations, including New York, Seattle, Austin, London, Barcelona, and Singapore.
CleverTap, based in Mountain View, California, operates as a full-fledged engagement platform, supporting companies in enhancing client lifetime value. The central ethos is facilitating businesses in crafting unique, long-lasting experiences, thereby promoting customer retention. CleverTap's platform allows businesses to tailor distinct customer experiences across the whole lifecycle. Additionally, the platform provides exhaustive analytics for real-time refinement of each customer experience. The unique artificial intelligence feature of CleverTap supports data-driven decision-making through predictive intelligence. Among its notable features, the platform's high-speed functionality powered by TesseractDB, additional to its rapid framework. It is the first database explicitly contrived for customer engagement. Globally, CleverTap has expanded to various locations outside its headquarters.
B2Metric is an AI/ML-powered data analytics platform that enables marketing, data analytics, and CRM teams to better understand customer trends and behaviors. It uses ML to automate data analysis and generate predictive insights, which can be used to improve engagement, retention, and growth.
UXCam provides a product analytics solution geared towards aiding product teams in gaining a deeper understanding of user interaction with their web and mobile applications.
The service focuses on yielding qualitative and quantitative data insights that illuminate areas for potential enhancement, highlighting user experience pain points.
This solution extends beyond mere tracking of vanity metrics such as page visits, allowing for a more comprehensive capture of micro-interaction data sets.
As a result, UXCam empowers product teams to make decisions centered on user interaction data, thereby facilitating product growth and improved user retention.
Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.
Adjust, an entity affiliated with AppLovin, specializes in assisting businesses of all types and development phases to measure and expand their apps across diverse platforms. Being heavily relied upon within the global marketing arena, Adjust covers the entire marketing spectrum, from growing digital entities to traditional companies venturing into app development. Providing an all-encompassing measurement and analytics suite, Adjust delivers crucial data visibility, insights, and tools aiming to aid in driving superior outcomes.
MoEngage operates as a platform that focuses on delivering insights-led customer engagement services. The main objective of the firm is to assist in analyzing customer behavior and subsequently engage with them by way of personalized communication mediums. These include web, mobile, and email. MoEngage operates as a comprehensive solution featuring intense customer analytics, artificial intelligence-powered customer journey orchestration, and personalization capabilities, all within a single dashboard. This platform is primarily utilized by product managers and growth marketers aiming to provide a personalized experience during various stages of the customer lifecycle, such as onboarding, retention, and growth. MoEngage separates itself from its competitors through its robust customer analytics and artificial intelligence-powered customer journey orchestration and personalization capabilities.
mParticle operates as a customer data platform (CDP) aimed at effectively managing customer data. Its platform incorporates data activation, security, and AI predictions with a focus on enabling corporations to make data-driven decisions expeditiously and confidently. The organization was founded in 2013 and is headquartered in New York City, employing a global workforce.
Progress (Nasdaq: PRGS) is a company that aids businesses in achieving faster innovation cycles, fueling growth and success. It provides top quality products for the development, deployment and management of high-impact applications. The company's services ensure the creation of necessary applications and user experiences, offers flexibility in how and where to deploy and facilitates the safe and secure management of all these processes. This comprehensive solution makes Progress an essential resource for numerous enterprises, software companies and developers, supporting them in meeting their defined objectives.
WebEngage empowers all attributes key for Marketing, Growth and Retention. It houses Customer data platform, Omni channel engagement campaign orchestrator ,Personalisation engine and an Immersive Analytics engine.
WebEngage actions, optimises and orchestrates triggers, segments, behaviours and funnels. AI enabled recommendation, predictive outputs and profiling.
WebEngage is built with the sole intention of improving retention and Sharper analytics based engagement, all wired to run marketing automation emphasising the OKRs of churn handling, growth plaques and customer dormancy.
Singular serves as a solid platform to enable marketers to prepare for their future growth via state-of-the-art attribution and analytics. Singular comes with a comprehensive solution that integrates mobile attribution with top-tier cost aggregation, adjustable ROI analytics, and auto-loading straight into business intelligence tools. Prominent marketers utilize Singular for a comprehensive perspective of their marketing performance.
Leanplum is a San Francisco-based company that provides solutions to app-first companies by personalizing and optimizing all customer interactions, irrespective of whether they occur inside or outside the app. With a global presence through offices in North America, Europe, and Asia, Leanplum is backed by various venture capital firms from Silicon Valley.
Upland Localytics is a company that develops mobile app marketing and analytics software. With a focus on creating personalized mobile experiences, Upland Localytics aims to generate improved engagement, loyalty, and conversion rates for mobile applications. The software is utilized across billions of devices and more than 20,000 applications, providing the ability to connect with users on a deeper and more meaningful level. Its key features include enabling organizations to enhance user loyalty by delivering tailored experiences, making informed decisions regarding app improvements, and understanding the impact of campaigns and messages on user metrics including conversions, engagement, and retention.
Webtrends, established in 1993, centralizes around digital analytics products and services. The company's focus is on gathering and showcasing user behavior data for websites and mobile application interfaces. An element of its service portfolio is Webtrends Analytics for SharePoint, which was built to comprehend the intricacies of SharePoint. It strives to furnish detailed analytics that permit organizations to evaluate content utilization, engagement, and team collaboration. Since 2017, Webtrends has concentrated on supplying premier web analytics service for non-Infinity SaaS and On-premise clients while concurrently working on producing a top-tier solution for SharePoint analytics. In 2017, there was also a collaboration with Oracle that involved the acquisition of Webtrends’ Infinity platform assets.
Countly specializes in product analytics, enabling organizations to monitor the performance and user interactions of their applications across various platforms such as mobile, web, and desktop. Upholding privacy principles within its framework, Countly provides these organizations with the ability to refine their offerings to create personalized user experiences and achieve their business objectives. Leveraging Countly's capabilities, organizations can track and measure their product performance and make necessary modifications.
Broadcom Inc. is a global entity focusing on the design, development, and supply of semiconductor and infrastructure software solutions. Through these operations, the firm addresses the primary issue of providing efficient top-notch technology-based solutions.
Exicon offers App logistics for different enterprises, irrespective of their size. Essentially, Exicon ensures product definition, specification, sourcing of quality suppliers, safe asset warehousing, right store distribution, in-store product promotion, sales data analysis, and subsequent product modification. This is done via a secure, self-serve cloud product, the AppBoard. The company believes in the expansive future of app connections and thus, has an API management platform to facilitate the growth of the digital side of businesses. Exicon operates globally, covering markets in North America, EMEA, and APAC, and hosts a large network of qualified software development companies and developers.
Kubit provides a warehouse-native Customer Journey Analytics platform designed to help businesses analyze customer behavior using their existing data infrastructure. The platform enables organizations to work with their own data models while maintaining transparency, governance, and scalability. Kubit’s solution supports teams in deriving insights without reliance on external engineering resources or proprietary systems. The company’s approach emphasizes adaptability and ease of integration with enterprise data environments.