PR and Media Monitoring Tools Reviews and Ratings

What are PR and Media Monitoring Tools?

Gartner defines public relations (PR) and media monitoring as the process of collecting, measuring, analyzing and interpreting the results of media coverage, online conversations and associations among people, topics and ideas from digital sources. The market primarily (although not exclusively) includes point solutions focused on digital data collection and analysis. Some solutions also provide media database and outreach functionality as well as press release distribution to support teams tasked with execution in addition to results analysis.

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Products 1 - 18 of 18

Prowly is a software solution targeted at public relations professionals. It centralizes several essential tools into one platform, making it easier for users to manage various public relations tasks. Its offerings include resources for storytelling, contact organization within a PR CRM, press release composition, email pitch management, maintenance of journalist-friendly newsrooms, and media monitoring. Prowly's robust features serve users from a variety of global regions who are seeking streamlined solutions for their public relations operations.

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Muck Rack operates as a Public Relations Management platform, facilitating companies to establish connections with media, handle potential crisis scenarios, and show the influence of public relations on business results.

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Established in 2003, Mynewsdesk aimed to bring innovation and transformation to the PR industry. With the digital landscape's constant evolution, its importance has become undeniable in the media sector and overall society. Mynewsdesk focuses on ensuring relevant communication, delivering precise messages to the appropriate audience at the right time. It also emphasizes cultivating suitable relations for effective conversation engagement, reach expansion, and awareness creation. Awareness here isn't just about brand recognition, but also understanding and offering perspective on specific topics or opinions. Mynewsdesk has a large user base, with numerous news stories published annually and a significant number of unique visitors every month. The content developed, published, and refined here significantly influences society.

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Presspage is a company focused on providing a platform for ongoing communication teams. It offers digital newsroom software that enhances communication programs by making the publication and distribution of the crucial messages more efficient. The company is equipped with digital newsroom tools, a significant number of media contacts, a distribution suite, and a media relations hub. The online PR newsroom software offered by Presspage facilitates corporate communication teams to take a forward approach in a rapidly changing environment.

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Cision is a company that concentrates on offering consumer and media intelligence, engagement, and communication solutions. The firm provides tools that assist PR, corporate communications, and social media professionals adapting in the data-centric world. It features deep expertise and unique data collaborations. Cision's broad range of products such as CisionOne, Brandwatch, and PR Newswire enable a significant number of companies and organizations to interact and comprehend their crucial audience effectively.

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Fullintel is a company that principally focuses on offering media monitoring and PR analysis services. It harnesses a combination of trained industry analysts and AI-driven insights to ensure accuracy, speed, relevancy, and intuition in its service delivery. The company's key tool, the Fullintel Hub AI Edition, is essentially used to structure and tailor custom experiences for its consumers. Unlike standard applications that present predefined reports, Fullintel specializes in the creation of custom reports, providing analyses that their consumers require for steady advancement.

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Hypefactors is a technology firm focused on managing reputation and corporate trust through advanced automation. It offers an all-inclusive platform, underpinned by Artificial Intelligence (AI), designed to automate Public Relations and Earned Media tasks. The platform's capabilities incorporate global media monitoring, social monitoring, a feature for documenting results, and advanced analytics. It is even capable of generating detailed coverage reports at the click of a button.

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Isentia, a media intelligence company based in the Asia-Pacific region, specializes in assisting organizations in understanding their brand and reputation. Originated in 1982, the company has a diverse range of clients including international entities, government bodies, and non-profit organizations. In September 2021, it became a part of UK-based company, Access Intelligence. Isentia's primary objective is to generate actionable insights from complex communication channels. Utilizing advanced technology and a team of skilled individuals, the company ensures the timely delivery of relevant information, facilitating decision-making processes and creating potential opportunities.

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Meltwater is a company that delivers a comprehensive toolkit incorporating media, social, consumer and sales intelligence. The main business problem it helps solve is the lack of actionable insight from large data sets. They break down information overload, analyzing around 1 billion pieces of daily content and turning them into crucial insights that offer a competitive advantage. Spanning six continents with a myriad of offices, Meltwater serves a global clientele, providing trusted solutions for brands seeking impact.

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Convento was established in 1992 by Rainer Maassen with the aim to simplify and enhance communication through inventive PR software. This ambition is attained through swift decision-making, robust cooperation, and a wealth of knowledge. All operations, from product creation to client care and support, are performed internally. The PR software has evolved over the years and has resulted in the cloud solution "myconvento". This tool consolidates distinct fields of communications into an all-encompassing PR management system designed to streamline work processes. myconvento helps communication professionals with repetitive tasks, can adjust to any user device, and ensures that messages are directed to their intended destination.

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LexisNexis Legal & Professional is a global entity furnishing legal, regulatory and business information and analytics. Its services facilitate productivity, superior decision-making and outcomes, along with the promotion of the rule of law worldwide. It provides lawyers with tools to improve their practice efficiency, bolster case performance and enhance client service. Corporations are aided in understanding their markets, monitoring brand and competition, and mitigating business risks. The company also collaborates with universities for student education and with governments and courts for the accessibility of laws and infrastructural strengthening of legal aspects. LexisNexis Legal & Professional caters to clients in over 130 countries and consists of a workforce of 10,000 employees. It is a sub-entity of RELX Group, a global entity offering information and analytics across various industries.

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Notified is a firm that focuses on facilitating brands in crafting and disseminating influential narratives. The company provides a variety of solutions that assist businesses in effectively communicating their stories. The services offered include the distribution of press releases, management of earnings calls, operation of IR websites, social listening, media engagement, webinars, and generation of digital experiences. The aim is to cater to the business's story sharing needs, reaching various stakeholders such as customers, potential investors, employees, and media outlets.

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Prezly is an all-in-one storytelling tool for modern in-house PR teams and agencies.

With Prezly, you can save time on juggling multiple tools and publish press releases on branded newsrooms, distribute and analyze content, and build strong relationships with your audience – all in one place.

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PRophet is a suite of AI-enabled SaaS tools and services designed for communications technology. It is primarily tailored to cater to the needs of PR and marketing personnel. Utilizing cognitive, predictive, and generative AI, PRophet facilitates discovery, targeting, and engagement of journalists and influencers of significant authority. One of its key functions is the creation and testing of PR content to anticipate the level of interest and sentiment from journalists. In addition, an influencer marketing solution is integrated into the suite, offering influencer exploration, analytics, brand safety and campaign tracking. PRophet also offers access to UNICEPTA, a supplier of global media, social listening tools, and market intelligence. The company's headquarters is located in New York City, with branch offices situated in Washington DC, London, Cologne, Berlin, Zurich, Sao Paulo and Shanghai.

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Roxhill Media, founded by Alex Northcott, presents an innovative database model for businesses and communicators that assists in targeting journalists and news entities across the world. Unlike traditional journalist databases, Roxhill Media integrates enriched media data and powerful search functionality across 1800+ topics, allowing stories to be propagated with ease, precision, and effectiveness. The company's technology also offers advanced features such as custom alerts based on journalist, topic, or company sector, and tailored information on upcoming media activities. With these offerings, the company substantively contributes to understanding what shapes the media agenda. Roxhill Media focuses on providing quality global media data and smart analysis through a next-gen platform.

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Streem, LLC is a company that concentrates on enhancing the manner in which businesses interact with their clients through new, innovative solutions. Their primary product, StreemCore®, operates as a high-end, remote visual support mechanism that relies on augmented reality (AR) technologies. By incorporating an interactive, easily accessible video collaboration instrument, businesses are able to, in real-time, visualize and debug from a distance - this, in turn, hastens diagnosis and the overall solution time. Streem’s core services include support, visualizing and maintaining, with their technology minimizing wastage and inefficiencies. It is a subsidiary of Frontdoor.

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Truescope is a media monitoring solution that offers insights for professional communicators. The solution utilizes advanced AI technology and an expert team to deliver comprehensive media coverage across print, online, broadcast, and social channels. Truescope offers flexible subscriptions, ensuring that users receive the precise coverage that they require, without excess or lack. It also aids in PR measurement, providing thorough analytics to track the sentiment towards a brand, quantify share of voice and assists in determining ROI. This real time, all-encompassing solution helps to manage and guide a brand's reputation. Truescope has a global presence with offices in Australia, New Zealand, Singapore, and the United States. The company's prime objective is to better equip communicators with crucial information.

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Features of PR and Media Monitoring Tools

Mandatory Features:

  • Sentiment analysis

  • Press release distribution

  • Media monitoring and listening

  • Journalist discovery and contact database management