Gartner defines product analytics as applications used to collect and analyze behavior data and sentiment to increase user engagement, adoption and satisfaction to improve experiences and drive retention. This solution category is embedded within mobile apps, desktop apps, websites/portals, software and edge devices. Product analytics often enables in-product engagement for onboarding and activation as well as the collection, tracking and analysis of user data to draw insights about the ways in which users engage
"Way Beyond Product Analytics"
Pendo is an incredible tool. Beyond the granular product analytics, we love the ability to surface in-app guides, messages, and surveys to very narrow segments of our user base. Pendo is a game changer!
"Experiencing the Mixpanel Impact: A Deep Dive into Startup Analytics"
As a startup, Mixpanel has been a fantastic product for us to use. It has provided everything we've needed, from gaining insights into our users' interactions with our platform to informing business decisions, providing analytics reports to our clients to measure success, to being able to feed the data back into our system to provide a more tailored user experience. There are similar services that provide the same core offering, however Mixpanel's cost effective and dynamic pricing model has made it the clear choice for us.
"Revamping Funnels: The New Revolution in Conversion Measurement"
A Revolution for how we create funnels and measure conversions
"Great for granular usage reviews, but lacking in multi-variable analytic capabilities"
This tool does a great job of monitoring all activity on our UI, but the analytics available within the tool are lacking. Fortunately, they make it easy to access and export the data to more complex analytical tools.
Competitor or alternative data is currently unavailable
See All Alternatives"Track your customers behaviour"
Great to track our users' behavior inside our website and app. This gives us a hint how can we improve our product in terms of navigation.
Competitor or alternative data is currently unavailable
See All Alternatives"While promising, Churnzero falls short in it's customization aspect. "
The company seems to still be growing. Therefore, there were a lot of pain points when trying to implement this for my firm. The ability to create custom tables and custom reports is very bug-ridden, and therefore, the process was very irritating.