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Programmatic Segment-Based Advertising

Programmatic Segment-Based Advertising Reviews and Ratings

What is Programmatic Segment-Based Advertising?

Programmatic segment-based advertising refers to a method of delivering targeted programmatic ads by using automated systems to buy and place ads in real-time through real-time bidding on ad exchanges, based on predefined audience segments. These segments are typically created using data about users' demographics, behaviors, interests, or other characteristics. Instead of showing ads to a broad audience, advertisers use programmatic advertising technology to target specific groups of people who are most likely to be interested in their products or services, improving the relevance and effectiveness of digital advertising ad campaigns aimed at the target audience.

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Logo of The Trade Desk

The Trade Desk

By The Trade Desk

4.8
(7 Ratings)

The company's primary focus is providing a media buying platform geared towards the open internet. It aims to facilitate marketers in reaching a larger audience by offering enhanced transparency and choice throughout all stages, from planning to pricing to performance. The company's primary business problem that it solves is creating an accessible, unbiased marketplace on the internet for ideas, content and commerce. By prioritizing the idea of the open internet, the organization is dedicated to maintaining the internet landscape's inclusivity and openness.

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Logo of Adobe Advertising Cloud

Adobe Advertising Cloud

By Adobe

3.8
(3 Ratings)

Adobe focuses on providing digital media and digital marketing solutions on a worldwide scale. The company offers creative, marketing and document solutions which are geared towards assisting individuals, ranging from budding artists to established brands, to bring life to their digital creations. Furthermore, Adobe concentrates on the delivery of captivating experiences to the targeted individuals. Adobe's solutions are omnipresent and they are striving to bring about change through digital experiences.

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Logo of Google Marketing Platform

Google Marketing Platform

By Google

5
(2 Ratings)

Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.

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Logo of MediaMath

MediaMath

By Infillion

3.7
(2 Ratings)
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Logo of Amazon Ads

Amazon Ads

By Amazon

5
(1 Rating)

Amazon focuses on four principles that guide its operations: interest in customer needs, enthusiasm for creating innovative products, dedication to operational efficiency, and long-term strategic planning. The company thrives on the thrill of developing new technologies, creating novel products, and offering services that enhance people's lives. Although it has the resources of a large corporation, it preserves the vibrant spirit of a smaller entity. Amazon's primary goal is to be a company that puts its customers' needs first. All their actions, intentions, projects, and inventions are designed considering the customers. The company believes in being proactive and maintaining an agile approach to devise intelligent, swift decisions and create ground-breaking advancements aimed at fulfilling customers' needs.

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Logo of Basis

Basis

By Basis

Basis Technologies is a global provider of programmatic advertising and media automation software and services for enterprises. The Basis platform improves omnichannel marketing performance by unifying programmatic and direct media buying, workflow automation, cross-channel campaign planning, universal reporting and business intelligence. It delivers a comprehensive selection of buying methods across all channels and devices, utilizing all major creative types and formats. Delivered through a world-class media services team or a SaaS model, Basis solves digital media complexity and drives profitability through a single system of record, seamless team collaboration, and actionable data-driven insights.

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BidTheatre

By BidTheatre

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Choozle

By Choozle

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Eskimi

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illumin

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Smaato

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Popular Product Comparisons

Adobe Advertising Cloud vs Google Marketing PlatformGoogle Marketing Platform vs The Trade Desk

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