Public Relations (PR) Software Reviews and Ratings

What is Public Relations (PR) Software?

Public Relations (PR) Software is used by businesses to disseminate important information and events about their company to the public, build their brand image, minimize or mitigate the damage caused by negative publicity, or transform it into positive sentiment. The communication is shared in the form of company press releases, media reports, conferences, interviews with journalists, social media postings, and other forms of media. This software provides PR professionals access to a massive media database of journalists, bloggers, media outlets, etc., to connect in a few clicks to promote their PR content. In addition, its monitoring and analytics tools track and monitor all the relevant activities across media and social channels related to PR. These tools use various metrics and reports to measure the effectiveness of PR campaigns on purchases, traffic, and other types of engagement and conversions.

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Prowly is a software solution targeted at public relations professionals. It centralizes several essential tools into one platform, making it easier for users to manage various public relations tasks. Its offerings include resources for storytelling, contact organization within a PR CRM, press release composition, email pitch management, maintenance of journalist-friendly newsrooms, and media monitoring. Prowly's robust features serve users from a variety of global regions who are seeking streamlined solutions for their public relations operations.

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BuzzStream is a software platform designed to aid public relations and Search Engine Optimization (SEO) teams in fostering valuable connections with key influencers. It aims to enhance brand visibility, promote organic traffic, and improve search performance. This is achieved by streamlining the tasks involved in outreach as well as automating time-intensive operations. Consequently, BuzzStream enables teams to easily identify influencers, capture their attention, and develop valuable relationships.

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Augure is a software company specialised in providing a unified platform for managing day-to-day activities including communication, PR, and Public Affairs. The software platform offered by Augure, known as the Publisher platform, focuses on aiding relevant audience attraction, campaign management, activity efficiency improvement, and media positioning reinforcement. The platform caters to the specific needs of each user, tailoring its services to match their requirements. Having been in operation for more than a decade, Augure has a significant amount of experience in reputation management.

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Muck Rack operates as a Public Relations Management platform, facilitating companies to establish connections with media, handle potential crisis scenarios, and show the influence of public relations on business results.

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Established in 2003, Mynewsdesk aimed to bring innovation and transformation to the PR industry. With the digital landscape's constant evolution, its importance has become undeniable in the media sector and overall society. Mynewsdesk focuses on ensuring relevant communication, delivering precise messages to the appropriate audience at the right time. It also emphasizes cultivating suitable relations for effective conversation engagement, reach expansion, and awareness creation. Awareness here isn't just about brand recognition, but also understanding and offering perspective on specific topics or opinions. Mynewsdesk has a large user base, with numerous news stories published annually and a significant number of unique visitors every month. The content developed, published, and refined here significantly influences society.

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Presspage is a company focused on providing a platform for ongoing communication teams. It offers digital newsroom software that enhances communication programs by making the publication and distribution of the crucial messages more efficient. The company is equipped with digital newsroom tools, a significant number of media contacts, a distribution suite, and a media relations hub. The online PR newsroom software offered by Presspage facilitates corporate communication teams to take a forward approach in a rapidly changing environment.

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Collaborator is a PR distribution marketplace that connects advertisers and publishers to share press releases and articles worldwide.

With over 34,000 sites, Collaborator allows to reach a broader audience to share the company's news and find relevant online resources.

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Hypefactors is a technology firm focused on managing reputation and corporate trust through advanced automation. It offers an all-inclusive platform, underpinned by Artificial Intelligence (AI), designed to automate Public Relations and Earned Media tasks. The platform's capabilities incorporate global media monitoring, social monitoring, a feature for documenting results, and advanced analytics. It is even capable of generating detailed coverage reports at the click of a button.

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Notified is a firm that focuses on facilitating brands in crafting and disseminating influential narratives. The company provides a variety of solutions that assist businesses in effectively communicating their stories. The services offered include the distribution of press releases, management of earnings calls, operation of IR websites, social listening, media engagement, webinars, and generation of digital experiences. The aim is to cater to the business's story sharing needs, reaching various stakeholders such as customers, potential investors, employees, and media outlets.

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Prezly is an all-in-one storytelling tool for modern in-house PR teams and agencies.

With Prezly, you can save time on juggling multiple tools and publish press releases on branded newsrooms, distribute and analyze content, and build strong relationships with your audience – all in one place.

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Publifix.net serves as a press release distribution platform, attracting numerous journalists daily. This cloud-based tool caters to PR Teams of various sizes and from diverse fields, allowing them to efficiently create content collections segmented by geographical region and category. These collections are accessible to all affiliated publishers without charge. Additionally, Publifix.net provides press release distribution, content update alerts, download notifications, media search capabilities, and analytics.

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Roxhill Media, founded by Alex Northcott, presents an innovative database model for businesses and communicators that assists in targeting journalists and news entities across the world. Unlike traditional journalist databases, Roxhill Media integrates enriched media data and powerful search functionality across 1800+ topics, allowing stories to be propagated with ease, precision, and effectiveness. The company's technology also offers advanced features such as custom alerts based on journalist, topic, or company sector, and tailored information on upcoming media activities. With these offerings, the company substantively contributes to understanding what shapes the media agenda. Roxhill Media focuses on providing quality global media data and smart analysis through a next-gen platform.

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