Retail Execution Management in Fast-Moving Consumer Goods Reviews and Ratings

What is Retail Execution Management in Fast-Moving Consumer Goods?

Retail execution is a term used to define the activities consumer goods (CG) agents perform at the retail store. These activities include monitoring product pricing, promotions and displays to enhance selling effectiveness, productivity and retailer collaboration. Retail execution solutions are SaaS-based and easily used with mobile devices such as tablets or smartphones.

Retail execution solutions in the CG industry optimize and streamline in-store activities, ensuring shelf, inventory and promotional compliance. Additional features can include facilitating van sales, direct store delivery, distributor management and merchandising services.

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Spring Global is a software company that offers an execution application geared towards CPG field users involved in sales, van sales, delivery and merchandising activities. Its primary purpose is to enhance profitability by introducing efficiencies throughout the supply chain, spanning from suppliers to retailers and eventually the end consumer. In response to the rising demand for artificial intelligence and omnichannel capabilities, Spring Global continuously innovates in its field. Since its inception in 2001, the company has established its headquarters in the U.S., with additional offices based in Latin America and Europe.

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Pepperi is a comprehensive B2B platform aiming to facilitate the operations and augment the productivity of consumer goods manufacturers, distributors, and wholesalers. The platform offers a sophisticated solution encompassing an adaptable B2B eCommerce storefront, Sales Force Automation, Retail Execution, Direct Store Delivery (DSD), and an efficient Trade Promotions component. This out-of-the-box solution is designed to smoothly interface with existing ERP systems and technological stacks. Pepperi encourages omnichannel sales planning, execution, and evaluation, offering facilities for online and offline order placement, store auditing, merchandising, and replenishment. Its route accounting app, compatible with iOS and Android devices, facilitates efficient direct store delivery and van sales. The platform ensures seamless integration with ERPs, granting field agents and buyers unrestricted access to data on any device.

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Pitcher is an end-to-end platform aimed at enhancing sales enablement and engagement. The goal of the platform is to improve the way organizations conduct their marketing and sales. Pitcher specializes in transforming sales procedures and commercial execution. It integrates seamlessly with numerous CRM & ERP systems, providing sales teams with real-time access to critical data, thus enhancing mobility. Pitcher was established in 2011, by a team committed to creating innovative digital sales and marketing customer experiences. It caters to unique business requirements of different organizations, providing support for quick implementation and activation.

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Salesforce is a company that integrates artificial intelligence with customer relationship management and data to create solutions for customer-related concerns. Salesforce's primary business problem is to enhance the interaction between businesses and their customers by leveraging technology.

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SAP is a company that aims to improve operational efficiency worldwide. The primary focus is on helping customers optimize their business operations. SAP develops innovative solutions to support this objective. The company plays a crucial role in transforming industries by fostering opportunity and equality on a global scale. By collaborating with customers and partners, SAP is capable of making substantial changes across various industries, supporting the growth and development of economies and societies.

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StayinFront is a global provider specializing in mobile, cloud-based field force effectiveness and customer relationship management solutions. This focus is specifically tailored toward consumer goods and life sciences organizations. StayinFront's software is utilized worldwide to simplify sales operations and minimize the time, complexity, and cost associated with field endeavors. StayinFront's products work together to provide companies with accurate field data and insights that can be actioned, enhancing the efficiency of both field representatives and management teams. StayinFront operates out of a head office in Fairfield, New Jersey with additional branches around the world, including Chicago, Canada, the United Kingdom, Turkey, Ireland, India, Australia, Poland, Singapore, and New Zealand. StayinFront also operates a subsidiary, StayinFront Retail Data Insight, which provides actionable insights and guided sales strategies by analyzing retail data.

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Vispera is engaged in offering image recognition-based solutions that aim to collect, measure, and analyze in-store shelf situations in real time. Their primary product includes Retail Execution Solutions and Services, which are designed to improve store operations in terms of revenue generation and customer satisfaction, while reducing operational costs. Vispera envisions making image recognition the standard automated data collection tool in-store. Their fundamental objective is to position their image recognition-based data analytics services and platform as essential operational tools. They do this by continuously improving their in-store execution technology, which is capable of recognizing any retail-based image instantaneously. The end goal is to drive retail execution to perfection by transforming conventional methods to automated methods, ensuring planogram compliance, maximizing shelf visibility, identifying shelf opportunities quickly, and increasing operational efficiency.

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Features of Retail Execution Management in Fast-Moving Consumer Goods

Mandatory Features:

  • Store visit optimization — frequency of visits

  • Store task optimization — tasks to perform when on-site

  • Planogram compliance using computer vision

  • Route optimization — best routes for daily tasks

  • Metrics analysis of commitments compared to performance