Revenue Intelligence Reviews and Ratings
What are Revenue Intelligence?
Gartner defines revenue intelligence as applications that provide sellers and managers with deeper visibility into customer interactions and seller activity. This information forms the basis for enhanced insights into deal progress, guided selling, pipeline analytics and sales forecasting. Predominantly used by B2B sales organizations, revenue intelligence improves seller effectiveness by reducing the burden of CRM data entry and guiding sellers on how to best engage with customers. Revenue intelligence uses AI and advanced analytics to amplify the value of commercial data, accelerate sales cycles and increase success rates at all stages of the revenue process.
Revenue organizations sometimes find that traditional sales force automation (SFA) implementations require their sellers to invest too much time on data management and don’t provide enough insight to sellers and managers to materially boost productivity. Revenue intelligence offers capabilities that address these two challenges.
Revenue intelligence applications can reduce the time sellers spend on data management by:
Automatically identifying customer interactions, including emails, meetings, chats and web calls
Associating these interactions with the appropriate account, contact, lead or opportunity in SFA
Logging the interactions on the seller’s behalf.
Some revenue intelligence applications also offer conversation intelligence to capture and analyze these interactions and provide insights on deal progress or seller performance.
Revenue intelligence can boost seller productivity by providing AI-guided selling based on account characteristics and interaction history at the opportunity level. Many revenue intelligence applications offer a seller action queue that reduces the burden of daily planning and task prioritization. These applications also improve manager productivity: Insights from activity history and conversation intelligence make it easier for managers to navigate large volumes of data to coach sellers and submit accurate forecasts.
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Clari’s Revenue Platform improves efficiency, predictability, and growth across the entire revenue process. Clari gives revenue teams total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency.
Thousands of sales, marketing, and customer success teams at leading companies use Clari’s execution insights to make their revenue process more connected, efficient, and predictable.
The Gong Reality Platform™ autonomously empowers customer-facing teams to take advantage of their most valuable assets – customer interactions, which the Gong platform captures and analyzes. Gong then delivers insights at scale, enabling revenue and go-to-market teams to determine the best actions for repeatable winning outcomes.
ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. With notable compliance to both GDPR and CCPA, ZoomInfo also ensures stringent data security and privacy.
Revenue Grid is a company that focuses on providing revenue intelligence through data analysis. Using its advanced CRM activity capture technology, it works to convert customer interactions into actionable insights that can facilitate decision making. It places a priority on a data-centric approach and offers a solution that is customizable to meet a diverse range of organizational requirements. Revenue Grid's solution can be seamlessly integrated into existing workflows and sales force automation platforms. It delivers various features such as AI-guided selling, efficient forecasting, and enhanced pipeline visibility, positioning itself as a comprehensive solution for revenue generation. The company has been operational for over 15 years and has worked with several global technology entities. Its primary goal is to provide practical revenue intelligence that stimulates growth.
Revenue.io (formerly RingDNA) powers high-performing teams with real-time guidance and revenue intelligence. By surfacing and recommending what works best, Revenue.io enables hundreds of customers like HPE, Fidelity Investments, and Amazon Business to deliver predictable results and optimize their entire revenue operation.
Outreach is a sales execution platform that caters to market-facing teams with the aim of enhancing pipeline creation and closure. The platform incorporates automation and artificial intelligence in an effort to assist revenue leaders in boosting their efficiency as well as the effectiveness of their go-to-market operations and personnel across the revenue cycle. As a singular platform, Outreach integrates functionalities like sales engagement, revenue intelligence, and revenue operations. The platform is used by a range of businesses worldwide, including monetary giants and smaller enterprises. Outreach's base is in Seattle, Washington where it operates as a privately held entity.
InsightSquared is a Boston-based company that provides real-time intelligence on sales and marketing Key Performance Indicators (KPIs). The company's main objective is to assist revenue operations professionals in making well-informed decisions. Its solutions are imperative for businesses looking to improve their sales forecasting, pipeline management, individual performance-based rep coaching, marketing attribution understanding, and data-supported planning and analysis.
Aviso is a company that develops a Revenue Operating System aimed at Guided by Market (GTM) teams. The company's main focus is to aid these teams in achieving accurate forecasts, predicting future pipeline, and securing more business deals. Through Aviso's system, teams can effectively manage their revenue, enhancing metrics such as net new revenue per representative, win rates, pipeline conversion rates, and sales cycle speed.
People.ai operates as a developer of a revenue operations and intelligence platform. The platform relies on patented AI technology to convert business activities such as emails, meetings, and contacts into account and opportunity management solutions. The main aim of these solutions is to enhance productivity for sales representatives, speed up revenue growth, and optimize marketing ROI. The platform is designed to assist numerous departments including sales, RevOps, marketing, enablement, and customer success teams by delivering valuable insights. People.ai's proprietary dataset comprises over one trillion sales activities, millions of deals, and 160 million business contacts, further supported by 69 approved patents related to AI-based business insights. This dataset is primarily used for training models and providing customers with customized business predictions and unique buyer insights.
Upland Software is a business-centric firm that concentrates on developing a comprehensive library of over 25 cloud-based software products. The core function of these products is to address specific organizational challenges and provide operational support to all sectors of an organization. The company aims to maximize revenue while minimizing expenditure for users, asserting its commitment to offering selection, adaptability, and value. The robust library operates on a large scale and is designed to provide swift value realization to its users.
BoostUp concentrates on providing a RevenueBI platform that enables RevOps leaders to handle their businesses more effectively and predictably. The platform includes Deal Intelligence, Forecasting Intelligence, and Revenue Analytics - all aimed at improving revenue visibility, streamlining team alignment, and reinforcing pipeline management and forecasting expertise. BoostUp's platform also enhances revenue performance by establishing a singularly connected experience across RevOps and revenue intelligence. This facilitates complete transparency, process automation, and early identification of risk and opportunity in the pipeline, as well as enhances forecasting rigor and accuracy.
Collective[i] operates as a network designed to enhance sales performance. The main business problem it solves is the time-consuming task of data entry and forecasting within Customer Relationship Management platforms. It uses Artificial Intelligence to automate these procedures, thereby providing users with valuable insights based on data analysis. This also assists in connecting appropriate individuals more effectively, aiming to expedite revenue growth.
Ebsta is a company that provides a Revenue Intelligence Platform focused on assisting sales teams. The platform polishes forecasting accuracy and detects pipeline at risk, thereby enhancing customer relationships and augmenting sales performance. The platform also offers automation for CRM tasks. It provides comprehensive visibility of the pipeline, tracking of engagement, enrichment of CRM with every contact and activity, and the availability of tailor-made Salesforce reports. It also enables measurement of team activity and performance.
Spotlight.ai is an AI-powered platform for complex value sales processes. Our Autonomous Value Sales Expert seamlessly integrates with CRM systems like Salesforce, providing deep understanding and guidance throughout the sales cycle.
Key features include:
- Autonomous qualification (MEDDICC or custom) and deal review
- Adaptive discovery guidance with automated follow-ups
- Contact identification and sentiment monitoring with zero touch CRM updates
- AI-driven playbook optimization
Leveraging advanced AI, machine learning, and NLP, Spotlight.ai provides Value Intelligence at scale. By automating key sales processes and delivering data-driven insights, we streamline sales operations, replicate winning strategies, and accelerate new rep ramp-up time.
SalesChoice specializes in artificial intelligence and offers two primary products. These include the Sales Insights, designed to alleviate uncertainties and inefficiencies in revenue generation for B2B sales teams. Its other product, Mood Insights, aims to provide a detailed analysis of frontline workers' mental well-being, along with the identification of potential risks and measured performance. Both solutions are geared towards respective problem-solving: Sales Insights seeks to reinvigorate human engagement in sales processes, ultimately enhancing sales productivity and revenue. On the other hand, Mood Insights engages in a deep delve into an employee's mental welfare. By doing so, it furthers understanding of influencing factors, unravels daily operational risks, and facilitates employee retention and operational cost reduction.
SalesDirector.ai functions as a data platform that specializes in delivering insightful sales data and analytics for B2B sales organizations. The platform captures and cross-references email and calendar data from sales rep activity with CRM data, assembling predictive insights into pipelines, behavior, and customer interactions. This information is either delivered directly to the organization's CRM system or can be showcased using a preferred BI tool. The application of these predictive insights enables sales organizations to optimize their opportunity pipelines, bolster win-rates, and infuse their revenue stack with dependable, intelligent sales data.
Salesken specializes in facilitating the understanding of customer-salesperson interactions. By analyzing the interactions during phone calls, presentations, and webinars, the company identifies both successful strategies and areas requiring improvement. In addition, Salesken provides customized learning content designed to enhance sales performance.
SetSail is a platform dedicated to addressing the needs of B2B revenue teams. The tool centralizes, enriches, and interprets sales data across go-to-market teams and tools, offering leaders a clearer view of their operations. The platform is particularly adept at synchronizing and accurately recording all sales activity within the customer relationship management system. SetSail thus aids in improving deal management, coaching, and overall performance of the sales team, using reliable and comprehensive data.
Gartner Research
Features of Revenue Intelligence
Mandatory Features:
Compliance — Adheres to data protection laws and industry standards, integrating robust compliance features to secure data handling and build trust, while avoiding legal and financial penalties.
Deal scoring — Uses activity information, combined with other deal attributes, to provide insight on overall deal health.
AI guided selling — Provides sellers with a consolidated list of tasks based on AI analysis of buyer interactions and other deal signals. Drives seller effectiveness and efficiency by delivering feedback on deal-related efforts and prescriptive guidance on what actions to take next.
Integrations — Foundational integrations include CRM/SFA platform integration, dialer integration (if applicable) and Microsoft 365, Outlook, Exchange and Google Workspace. Intermediate integrations include revenue data solutions and revenue enablement. Advanced integrations include an API and marketplace of applications for data and channel accelerators, such as account-based platforms, chat, video messaging and direct mail.
Data interoperability — Incorporates flexibility for data interoperability with a company’s unique enterprise data architecture.
Sales forecasting — Uses augmented analytics to offer insight on deals in the pipeline through an AI-driven predictive forecast recommendation and allows managers and leaders to periodically submit a bottom-up sales forecast at multiple levels of the sales hierarchy.
Activity intelligence — Detects buyer interactions in other systems (e.g., email, calendars, web meeting platforms and team collaboration tools) and turns this information into insight for the seller and manager.
Pipeline analytics — Offers sales managers a view of their teams’ pipelines by incorporating outcomes of activity intelligence and opportunity health assessment to illustrate risks and opportunities down to the deal level.