RevOps Enablement Suites Reviews and Ratings
What are RevOps Enablement Suites?
Revenue operations (RevOps) enablement suites enable an end-to-end operating model based on shared data, observability and workflow across marketing, selling and customer support functions with the primary aim of accelerating predictable revenue growth across the entire customer life cycle. Key capabilities include prospect/customer relationship management, revenue-generating opportunity tracking, and customer experience programs and services. These suites unify marketing, sales and customer service in one platform, aligning the company with centralized processes, shared data and continuous customer engagement, all focused on revenue generation. All client-facing and revenue-generating resources can leverage RevOps enablement suites, which are typically delivered as SaaS.
RevOps enablement suites are all-in-one solutions that integrate marketing, sales and customer service, offering startups and early-stage tech providers a ready-made platform for predictable revenue outcomes. Such revenue technology (RevTech) solutions allow companies to have a communal data-first approach across customer-facing and revenue-generating individuals and groups within the company. In addition, they allow companies to streamline their operations, implement cross-team collaboration and establish a continuous customer engagement (CCE) approach through the entire customer life cycle. This allows time-saving automation, the implementation of artificial intelligence (AI) and generative AI (GenAI) to improve revenue and scale internal operations at lower costs. It also prevents the creation of silos in the business and unnecessary handoff points, and increases the opportunity for performance improvement feedback loops.
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Bitrix24 is a product that has developed from the combined experience of Bitrix, Inc. Its creation was underscored by its collective knowledge in providing Intranet and Extranet solutions, and it transitioned into a beta cloud-based service in April 2012. Bitrix24 offers an all-inclusive suite for team management, enabling collaborative efforts among team members with features including, but not limited to, CRM, file sharing, project management, and calendar organization. To cater to a wider range of needs, Bitrix24 is provided both as a cloud service and for on-premise utilization with open-source code access.
Freshworks Inc. (NASDAQ: FRSH) creates AI-boosted business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates globally.
Creatio is a globally recognized provider of a no-code platform, alongside Customer Relationship Management (CRM) applications. The company primarily targets the issue of workflow automation, offering businesses in over 100 countries the freedom to streamline processes on their terms. Fundamental services include versatile CRM applications for marketing, sales, and service, adaptable industry workflows for a broad scope of sectors, and a range of marketplace add-ons. Central to Creatio's mission is the aim to assist organizations in digitalizing their workflows, thereby improving both customer interaction and employee experience, and boosting the performance of operational teams. Headquartered in Boston, MA, Creatio employs over 700 professionals spread over six offices worldwide. The institution prioritizes maintaining transparent and mutually fruitful relationships while focusing on a culture of care and positivity.
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
Mantra has made significant progress by delivering IT consulting and managed services globally. Beginning with ClickDesk, an innovative live chat tool, Mantra developed its repertoire by launching AgileCRM, a top-ranking customer relationship management system. To cater to small and medium-scale businesses, Mantra introduced 500apps, an integrated SaaS suite encompassing 40+ applications for various business functions. Subsequently, in 2023, Mantra unveiled two innovative products: GharPe, an advanced technological solution revolutionizing home purchases, and Finder.io, a comprehensive B2B database designed to facilitate businesses in their sales, marketing, and growth strategies. Thus, Mantra is making substantial contributions to the evolution of the SaaS workspace, with a broad base of businesses reaping the benefits.
Freshworks Inc. (NASDAQ: FRSH) creates AI-boosted business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates globally.
Freshworks Inc. (NASDAQ: FRSH) creates AI-boosted business software anyone can use. Purpose-built for IT, customer support, and sales and marketing teams, our products are designed to let everyone work more efficiently and deliver more value for immediate business impact. Headquartered in San Mateo, California, Freshworks operates globally.
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
HubSpot’s customer platform offers enterprise software for marketing, sales, customer service, content management, operations, and commerce.
Insightly is a contemporary customer relationship management (CRM) business that aims to assist companies of different sizes in forming enduring customer connections and enhancing growth. Insightly's ready-to-go functionalities let users adjust their experience for every customer interaction role. The services provided by Insightly are simple to use, easy to initiate, highly modifiable to different industries, promising speedy time to value at a reduced total cost of ownership. Since its establishment in 2009 in San Francisco, Insightly has received funding across several rounds from a variety of venture capital firms such as Emergence Capital Partners, Cloud Apps Capital Partners, and Sozo Ventures.
SugarCRM is a platform aimed at providing a comprehensive perspective of customer journeys for marketing, sales, and service teams. The central focus rests upon removing the complications and effort typically associated with traditional Customer Relationship Management (CRM) systems. The solution eliminates redundant work, visibility gaps, and potential obstacles, striving to streamline the customer experience. The goal of SugarCRM is to enhance the functionality of CRM systems, minimizing manual data entry, and optimizing tasks to provide a high-definition customer experience.
CRM & Marketing Automation Platform caters to the essential needs of expanding teams by providing a solid foundation for managing customer relationships and automating marketing processes. The main business dilemma the company resolves revolves around synchronizing sales and marketing efforts to successfully grow businesses. The functionality of CRM & Marketing Automation Platform efficiently simplifies and streamlines essential operations to help teams align their strategies, maximize efficiency, and optimize growth potential.
SugarCRM is a platform aimed at providing a comprehensive perspective of customer journeys for marketing, sales, and service teams. The central focus rests upon removing the complications and effort typically associated with traditional Customer Relationship Management (CRM) systems. The solution eliminates redundant work, visibility gaps, and potential obstacles, striving to streamline the customer experience. The goal of SugarCRM is to enhance the functionality of CRM systems, minimizing manual data entry, and optimizing tasks to provide a high-definition customer experience.
SugarCRM is a platform aimed at providing a comprehensive perspective of customer journeys for marketing, sales, and service teams. The central focus rests upon removing the complications and effort typically associated with traditional Customer Relationship Management (CRM) systems. The solution eliminates redundant work, visibility gaps, and potential obstacles, striving to streamline the customer experience. The goal of SugarCRM is to enhance the functionality of CRM systems, minimizing manual data entry, and optimizing tasks to provide a high-definition customer experience.
Zoho Corporation is a privately held software company that is focused on delivering solutions to help businesses grow. The company's portfolio of more than 55 products is used by over 100 million people around the world and is designed to cater to varying business requirements such as sales, marketing, support, collaboration, finance, and recruitment. Zoho is concentrated on creating digital tools with a strict adherence to user privacy. It does not rely on an ad-revenue model, even for its free products. The firm's global reach extends from its headquarters in Austin, Texas to international offices in Chennai, India and other worldwide locations.
Gartner Research
Features of RevOps Enablement Suites
Mandatory Features:
Lead generation, capture, scoring and management capabilities across marketing, sales and customer service
Omnichannel automated capture of all contact and activity, including prospects’ and customers’ digital interactions, and interpersonal communications between a prospect or customer and anyone within the company involved in marketing, sales or customer service
Detailed analysis and reporting delivering shared insights into prospect and client interactions from marketing, sales and/or customer service that correlate to revenue production
Revenue management tools that allow shared targets to be set, monitored and managed, including the use of predictive analytics for lead conversion, sales progression and customer retention
Automation and/or AI tools to allow repetitive cross-functional workflows to be created and managed across marketing, sales and customer service, including the progression of leads, conversion of opportunities into revenue and support handoffs to service delivery upon contract completion
Content management capabilities to allow the creation of prospect- and customer-facing materials and collateral, including the management and distribution of content across marketing, sales and customer service
Single shared data store that acts as a shared system of record for all prospect and customer information, and all prospect and customer interactions, across marketing, sales and customer service