This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
AdButler is an ad serving software designed to assist organizations in managing and distributing digital advertisements across multiple platforms. The software provides tools for creating, scheduling, and targeting ads, enabling users to control where and how advertisements are displayed. AdButler supports customizable ad formats and offers features such as reporting, analytics, and campaign management to help measure performance and optimize results. The software also includes options for inventory management and supports direct and programmatic advertising workflows, addressing the business problem of efficiently organizing ad operations and maximizing advertising effectiveness within digital environments.
Adform FLOW is a software designed for digital advertising management and optimization. The software offers integrated tools for campaign planning, execution, and reporting across multiple channels including display, video, and mobile. Adform FLOW enables users to manage programmatic media buying, automate processes, and leverage data analytics to improve targeting and performance measurement. The software addresses business requirements for transparency, workflow efficiency, and data-driven decision-making in advertising operations. It provides features such as audience segmentation, real-time reporting, and customizable dashboards to facilitate collaboration among teams and support compliance with privacy regulations. Adform FLOW aims to streamline complex advertising tasks and help organizations optimize their digital marketing investments.
Brandcrush is a software designed to facilitate the management and execution of retail media and partnership campaigns within diverse marketing environments. The software enables businesses to discover, book, and manage in-store, out-of-home, and experiential marketing activations. It provides tools for campaign tracking, reporting, and collaboration between brands and retailer partners, streamlining the workflow for branded experiences. Brandcrush addresses the business need for organized coordination and measurement of retail media efforts, helping companies optimize resource allocation and gain visibility into campaign performance. The software supports integrated planning, documentation, and analytics for marketing activities across physical and digital channels.
Crealytics Retail Media is a software designed for retailers to manage and optimize retail media campaigns across various digital channels. The software provides tools for audience targeting, campaign management, performance tracking, and reporting. It enables retailers to create and deliver relevant ads to consumers within their shopping journeys, leveraging data to refine targeting and maximize return on advertising spend. By centralizing campaign operations and analytics, the software aims to address the challenges of fragmented retail media strategies and helps businesses enhance visibility of their promoted products while monitoring performance metrics to inform decision making.
Criteo Commerce Grid is a SSP purpose-built to connect commerce-rich publisher supply with the most qualified demand. By blending premium inventory access with trillions of real-time commerce signals, Commerce Grid empowers buyers to activate curated, performance-optimized deals across formats like display, video, CTV, and native. Advertisers benefit from outcome-based deal optimization, transparent supply paths, and seamless activation within their preferred DSPs. For publishers, Commerce Grid maximizes yield by packaging inventory with commerce intent data, while maintaining trust and control. This unique combination of supply quality, audience precision, and automation enables marketers to drive measurable results across the full funnel while ensuring publishers are rewarded fairly.
Criteo Commerce Yield is the monetization platform built for retailers and marketplaces to unlock new revenue streams from their digital properties and first-party data. With modular solutions (ranging from a white-label self-service platform to flexible APIs), Commerce Yield powers direct demand while also unlocking incremental growth through brand, agency, and partner integrations. Commerce Yield’s AI-driven retail media technology ensures ad relevancy, optimizes campaign performance, and delivers closed-loop measurement so brands can directly connect investment to outcomes. Retailers maintain full control over their inventory, UX, data, pricing, and media offerings while protecting and enhancing the shopper experience.
Doohlabs Platform is a software designed to manage and optimize digital out-of-home advertising networks. It enables automated campaign planning, delivery, and reporting across multiple screens and locations. The software offers data-driven targeting tools and real-time analytics that help improve the allocation and effectiveness of ad placements. It features centralized control for scheduling, monitoring, and updating content, supporting dynamic and interactive advertising strategies. The platform addresses the business need for streamlined operations and enhanced decision-making in digital signage management by integrating media planning, audience measurement, and inventory management functionalities within a unified solution.
Epsilon Retail Media is a software designed to support retailers and brands in managing and optimizing their retail media operations. The software offers capabilities such as campaign management, audience targeting, analytics, reporting, and measurement tools that enable users to efficiently plan and monitor advertising activities across digital retail channels. It addresses business challenges related to fragmented advertising processes by centralizing retail media activities into a single platform, helping users to allocate media budgets effectively, track performance insights, and improve media execution through data-driven strategies. The software aims to simplify workflows for both retailers and brands by providing integrated access to campaign data and shopper insights.
Intouch Live is a software designed to enable dynamic content management and scheduling for digital displays in business environments. The software facilitates real-time updates and remote control of digital signage, allowing users to deliver targeted messaging and operational information across multiple locations. It supports centralized management, customizable display layouts, and integration with other systems to streamline communication and align on-site digital presentations with evolving business needs. Intouch Live addresses challenges related to distributed content delivery, ensuring that messaging remains consistent and timely throughout various branches or venues. The software also offers reporting and analytics features to help organizations monitor display performance and engagement.
What are Supply-Side Platforms for Retail Media Networks?
Gartner defines supply-side platforms for retail media networks as a combined set of capabilities that facilitate the creation, management and optimization of retailers’ advertising inventory through leveraging automation, artificial intelligence and integration. Platforms bring together core retail media network (RMN) functionalities to offer third-party advertisers, like consumer packaged goods (CPGs) and brands, the capabilities to showcase relevant products at any phase of the customer shopping process across a retailer’s digital and/or physical properties.
Retailers use supply-side platforms (SSPs) to set up retail media networks (RMNs). RMNs provide higher margins compared with low-margin activities associated with the sale of physical products, subject to business model and competitive pressures. SSPs for RMNs enable the automation and optimization of advertising operations at scale, making the management and sales of ad inventory less expensive, more efficient and faster.
This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
