Supply-Side Platforms for Retail Media Networks Reviews and Ratings
What are Supply-Side Platforms for Retail Media Networks?
Gartner defines supply-side platforms for retail media networks as a combined set of capabilities that facilitate the creation, management and optimization of retailers’ advertising inventory through leveraging automation, artificial intelligence and integration. Platforms bring together core retail media network (RMN) functionalities to offer third-party advertisers, like consumer packaged goods (CPGs) and brands, the capabilities to showcase relevant products at any phase of the customer shopping process across a retailer’s digital and/or physical properties.
Retailers use supply-side platforms (SSPs) to set up retail media networks (RMNs). RMNs provide higher margins compared with low-margin activities associated with the sale of physical products, subject to business model and competitive pressures. SSPs for RMNs enable the automation and optimization of advertising operations at scale, making the management and sales of ad inventory less expensive, more efficient and faster.
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Adform operates as a global independent advertising platform committed to delivering modern marketing solutions. It utilizes its proprietary enterprise technology, Adform FLOW, with an emphasis on user experience, scalable design, and an open architecture. This allows the comprehensive management of campaign lifecycles. Adform strives to provide transparency and control within advertising operations, ensuring clients retain ownership of all campaign data. Established in 2002, Adform's underlying goal is to create technology that amplifies the collaboration between human and machine, providing an augmented intelligence to enrich business outcomes for its clients around the world.
Brandcrush is a subsidiary of Criteo that offers Omnichannel Retail Media software. Its core attention is on providing in-store, out of store, and online media monetization for retailers who are seeking to integrate all media, all demand, all workflows, and closed-loop reporting into one comprehensive platform. It serves as a resolution tool for businesses wanting to streamline their media operations.
Crealytics is a company that offers retail media and performance marketing solutions. These services are utilized by numerous renowned eCommerce brands. The company's focus is on measurement, incrementality, and data activation. Their advanced technologies and agency services are designed with the aim to increase revenue. Crealytics operates internationally with a team of over 200 employees. These employees are dispersed globally, providing services remotely and from offices located in multiple cities around the world including New York, Berlin, London, and Mumbai.
Doohlabs is an in-store retail media platform for retail. It helps retail chains to monetize their valuable in-store audiences by providing tools for audience creation, media sales and audience targeting based on customer insight.
Epsilon operates as a worldwide technology firm in the field of advertising and marketing, and is integrated with Publicis Groupe. The company offers services that link advertisers with consumers to improve performance, all while ensuring the protection of consumer privacy and client data. Epsilon enables clients to maximize the benefits of their first-party data to improve, put into action, and assess campaigns confidently, standing by a model that prioritizes privacy in an open advertising ecosystem. For the past several years, Epsilon has developed a notable identity graph in the industry. This allows brands, agencies, and publishers to connect with actual consumers on all channels and the open web. The company is active on several social media platforms, including Twitter, Facebook, and Instagram.