Trade Promotion Management and Optimization for the Consumer Goods Industry Reviews and Ratings

What is Trade Promotion Management and Optimization for the Consumer Goods Industry?

Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

Products In Trade Promotion Management and Optimization for the Consumer Goods Industry Market

"Small companies can still be experts in Trade Spend."

The Vividly system and the team are amazing. Easy to work with and very responsive.

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"Provides good solution for using the opportunities"

We use this platform to drive more sales and detect the areas for growth opportunities. With the provided data, the outcome makes sense, which you can see the forecast of the volumes in the following years and what to do to grow the volumes. It is good data processing and providing tangible results. In general it is good. They can still improve it in the way how they provide the results and interpret. Can be interpreted and advised even better.

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"Review - Oracle Siebel Consumer Goods"

oracle siebel consumer goods offers a robust solution for organizations in the consumer goods industry, enabling effective sales and account management, integrtaed paid promotion management and flexibility through customization and scalability.

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"These are tough projects so selecting a vendor you can work with effectively is essential"

Exceedra worked well with our business team, with open and honest discussions that shaped the project and led to a successful implementation. All discussions were collaborative and faced into the tough realities of moving to a new TPM/TPO system.

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"Good product to Forecasting. With a good statistical tools. "

I used DM since 2000 with two datacenters upgrades and we noted a little degradation on the performance. With de Oracle support and one partner, we purged a lot of information (near by 200 Gb aprox), after that the performance improve to normal use.

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"Anplan: A Powerhouse Tool with Room for some Improvements"

My overall experience with Anaplan has been excellent. It is an easy to use platform that offers a significant level of flexibility, allowing us to tailor our system to our specific business needs. This adjustable nature distinguishes Anaplan from other platforms and enhances its functionality. One of the most useful features of Anaplan is that it's capable of offering real-time data updates and calculations. This feature minimizes the chance of errors and gives us the ability to work concurrently on the system without performance effects. I have found that Anaplan is relatively quick in terms of processing time and data updates. This helps us to streamline our operations by reducing waiting periods and helps accelerates our team's overall productivity.

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"great product and customer service"

very user friendly. customer service is extremely helpful and responsive. all of our sales managers started using it with minimum training

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"Simple, Easy and Best Management Tool"

Blueshift is one of the best CRM tool in the market. Helps in easy customization of our marketing and transactional emails. It is easy to handle the campaigns and condunt our experiment. It provides is useful insight data for growth in right direction.

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"Deductions made easy"

Promomash has been a huge value add to our company by cutting down about 15-20 hours per month of tactical work and handling our deductions in a holistic way.

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"Excellent CBP and Commercial Spend Management Tool"

Invest product is among best in class in UK. Consultancy team are talented, knowledgeable and very good at stakeholder engagement. We have had issues with data management and other integration between Invest and our other Business Systems (which are primarily SAP).

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"Good option if looking for TPM on SalesForce platform"

Team is easy to work with. They have a can do attitude to get things done, they want things to go fast and right. For a slightly larger company, they may have some limitations in supporting a company like a larger company can, but we have been impressed by their ability to get things right.

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"IRI planner can be helpful for management."

I was able to use IRI planner during sometime and i have to say i was able to balance certain aspects of my previous functions during a retailer job I was doing since it allowed me to plan ahead for future events with the calendar although I must say that the analyzer may need some work as the simulations are not as adaptable for a plan and sometimes the planner shows delays when analyzing data.

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"A nice try you may have when you encounter the reps managing problems"

This software is excellent because it offers a user-friendly interface, robust data security and a wide range of powerful features to help us streamline our operations, increase productivity, and achieve strategic objectives. Also, it is highly customizable , which allows us to tailor it to our specific need and preferences. Overall, it is a reliable solution that can help us succeed in today's competitive business landscape.

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"Complex implementation but the right team made it seem easy"

SAP TPM has come a long way in the last 4-5 years and is now considered as a market leading solution for trade management and consumption based planning. Constant refinement and feature updates are keeping the offerings very competitive. There are some challenges with the product but SAP's strong support in providing bug fixes and solutions are a great help for our implementation

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"Complex implementation but the right team made it seem easy"

SAP TPM has come a long way in the last 4-5 years and is now considered as a market leading solution for trade management and consumption based planning. Constant refinement and feature updates are keeping the offerings very competitive. There are some challenges with the product but SAP's strong support in providing bug fixes and solutions are a great help for our implementation

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"Need to invest in the products and be more aligned with Digital Enablers"

The response on service management and support has not been effective and it sometimes challenging to get the right contacts.

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"PTA software is decent but lacks great visualization - IRi model delivery not strong"

IRI has a tough time getting models done on time with any level of analysis. Deployment was delayed 6 months due to inability to deliver credible models. Overpromised and Underdelivered

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