Trade Promotion Management and Optimization for the Consumer Goods Industry Reviews and Ratings

What is Trade Promotion Management and Optimization for the Consumer Goods Industry?

Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.

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Vividly is a CPG-focused software company with a Trade Promotion Management (TPM) solution designed to streamline trade promotion operations, enhance cash flow, and boost ROI through real-time forecasting and in-depth analytics.

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McKinsey & Company is a multinational management consulting firm with a global presence. It serves vital industries, businesses, governmental entities, and institutions. The firm employs its extensive industry knowledge and functional expertise to tackle intricate issues of significant scale and scope.

McKinsey's strategy involves a strong belief in the substantiation of their clients' capabilities and leadership skills across various levels, ensuring proper utilization of resources. This approach aids in diagnosing core issues, yielding pragmatic recommendations, and ensuring sustainable practices. The firm's firm's objective is to inspire clients to partake in the process actively, thus enabling them to drive sustained growth and progress.

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Anaplan is a scenario planning and analysis platform designed to optimize decision-making in today’s complex business environment so that enterprises can outpace their competition and the market. By building connections and collaboration across organizational silos, our platform surfaces key insights — so businesses can make the right decisions, right now.

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Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Oracle is a cloud technology company that offers computing infrastructure and software solutions globally. This organization has developed an autonomous database, the first of its kind, to help manage and secure data. Oracle Cloud Infrastructure presents functionalities to facilitate the transition of workloads from on-site systems to the cloud, and vice versa, as well as between different clouds. Oracle's cloud software applications provide modern tools designed to support sustainable growth and resilience in businesses. Tools developed by Oracle are used by a wide range of users including nonprofit organizations and businesses of various sizes, to aid in operations like supply chain streamlining, human resource management, financial planning and connecting data and global users. Apart from business solutions, Oracle's technology also aids in tasks ranging from government defense to scientific and medical research.

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Exceedra by TELUS Agriculture & Consumer Goods concentrates on generating improved outcomes between producers and consumers. The company does this by establishing a sustainable and trusted value chain, aiming at proficient production and logistics outcomes, reducing environmental footprints. Exceedra chases to deliver digital solutions and data insights, which aim to connect global supply chains and enhance the safety, quality, and sustainability of food and consumer goods. The transparency and clarity of the entire process to the end consumer is a core goal. The company offers a broad range of solutions including Trade Promotion Management/Optimization, Retail Execution, Revenue Management, Supply Planning, and Demand Planning. The approach is to offer intelligent sales and distribution capabilities to consumer goods companies, fostering better decisions, improved efficiency, and agility, with the ultimate goal of profitability increase.

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Acumen, a company established in 2006 by the partnership of Nick Ryan and Matt Wills, focusing on providing decision-making tools for pricing and investment. They bring their prior experience from PepsiCo to create proprietary software and consulting solutions designed to help Fast-Moving Consumer Goods (FMCG) businesses optimize their decisions on pricing, promotion, and product mix. By offering consulting and change management support in revenue management, Acumen is dedicated to fostering long-term relationships. More than merely software providers, many of their consultants have backgrounds in FMCG or retail, enabling them to understand the practicalities of the business environments they serve. Acumen prides itself on its tight-knit and passionate team, constructing solutions for manufacturers of consumer brands across various fields such as pricing, trade terms, and promotions.

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UpClear is an established global enterprise software provider, primarily focused on providing services to consumer goods companies. The mainstay of their business solutions is their cloud-based BluePlanner software. This particular platform is proficient in managing various aspects crucial for consumer brands such as Integrated Business Planning, Pricing, Trade Terms, Trade Promotion Management, and Analytics and Insights. UpClear operates across several global locations including America, Europe, Asia, and Africa, with offices located in key cities such as New York, London, Paris, Singapore, and Australia. Their services are used widely across various consumer goods brands in over 25 countries globally.

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Blueshift, based in San Francisco, provides services aimed at enhancing brands' customer experience. The focus lies in leveraging patented AI technology within the Blueshift platform to amalgamate and activate comprehensive customer data across various channels and applications. The goal is to craft unique, real-time experiences that accompany customers throughout their interaction journey. This strategy is achieved through a multitude of tools offered by Blueshift like data unification, omnichannel orchestration, intelligent decisioning mechanisms, and large-scale operations. Many consumer brands choose Blueshift as its assistive platform for driving revenue growth through improved customer engagement. The company has received funding from several venture capital investors.

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CPGvision is the fully unified TPx and Revenue Growth Management platform brought you you by PSignite. Our AI fueled solution allows you to manage trade budgets and allocations, perform accurate and efficient deduction management and financial liability accruals, gain accuracy in volume, revenue, profit and spend forecasts, optimize trade spend and pricing and collaborate across functions for a more efficient and effective annual planning process. Turn on functionality across the platform as you need it.

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Circana is an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Through an understanding of the complete consumer, the complete store, and the complete wallet, our clients can go beyond the data to apply insights, ignite innovation, and meet consumer demand.

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Circana is an advisor on the complexity of consumer behavior. Through technology, advanced analytics, cross-industry data we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. Through an understanding of the complete consumer, the complete store, and the complete wallet, our clients can go beyond the data to apply insights, ignite innovation, and meet consumer demand.

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Wipro Limited is a technology services and consulting company that concentrates on developing innovative solutions for complex digital transformation issues. Its capabilities span from consulting, design, engineering, to operations, enabling companies to meet their strategic objectives and establish resilient, future-proof businesses. Servicing countries worldwide, part of its commitment involves ensuring success in a constantly evolving global business scene. Additionally, Wipro takes a non-discriminatory approach towards employment, making all decisions without prejudiced views on an individual's background, disability or sexual orientation.

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Nanjing Zhangkong Network Technology Co., Ltd.(hereinafter referred to as Zhangkong) is a fast-growing innovative mobile Internet company and adheres to the business mission of "using software to help enterprises improve efficiency" and focuses on digitalization in the consumer goods industry.

Zhangkong is headquartered in Nanjing, Jiangsu province, and with more than ten branches in Beijing, Shanghai, Guangzhou and other tier1-2 cities.

The main product of Zhangkong is Qince (formerly named Waiqin365), which is an enterprise-level CRM platform based on SaaS. Qince CRM is dedicated to helping enterprises in the consumer goods industry to realize their digitalization. It has a product portfolio including SFA(Sales Force Automation), mERP(Purchase-sales-inventory), DMS(Distributor Management System), TPM(Trade Promotion Management) and AI Image Recognition.

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SAP is a company that aims to improve operational efficiency worldwide. The primary focus is on helping customers optimize their business operations. SAP develops innovative solutions to support this objective. The company plays a crucial role in transforming industries by fostering opportunity and equality on a global scale. By collaborating with customers and partners, SAP is capable of making substantial changes across various industries, supporting the growth and development of economies and societies.

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SAP is a company that aims to improve operational efficiency worldwide. The primary focus is on helping customers optimize their business operations. SAP develops innovative solutions to support this objective. The company plays a crucial role in transforming industries by fostering opportunity and equality on a global scale. By collaborating with customers and partners, SAP is capable of making substantial changes across various industries, supporting the growth and development of economies and societies.

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Accenture is a professional services corporation that has global capabilities in cloud, digital, and security domains. With proficiency and dexterity spanning across more than 40 sectors, Accenture provides a range of services such as Strategy and Consulting, Technology and Operations Services. It also features something named Accenture Song, powered by an extensive network of Advanced Technology and Intelligent Operations centers. It caters to clients in more than 120 countries, harnessing the capability of transforming changes into values to foster shared success.

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Accenture is a professional services corporation that has global capabilities in cloud, digital, and security domains. With proficiency and dexterity spanning across more than 40 sectors, Accenture provides a range of services such as Strategy and Consulting, Technology and Operations Services. It also features something named Accenture Song, powered by an extensive network of Advanced Technology and Intelligent Operations centers. It caters to clients in more than 120 countries, harnessing the capability of transforming changes into values to foster shared success.

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Accenture is a professional services corporation that has global capabilities in cloud, digital, and security domains. With proficiency and dexterity spanning across more than 40 sectors, Accenture provides a range of services such as Strategy and Consulting, Technology and Operations Services. It also features something named Accenture Song, powered by an extensive network of Advanced Technology and Intelligent Operations centers. It caters to clients in more than 120 countries, harnessing the capability of transforming changes into values to foster shared success.

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