This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
TruVoice from Corporate Visions is an automated buyer feedback and sales coaching platform. It collects, compiles, and analyzes feedback from your buyers, so you get actionable insights and recommendations to help you identify and fix blind spots impacting revenue growth. With TruVoice, you can understand the reasons behind wins, losses, or no decisions — overall, by segment, or by rep — while also highlighting which deals were winnable and their specific tipping points. You'll also learn how you compare to competitors in areas such as price, positioning, and value perception. Additionally, the platform allows you to assess your sellers' performance in key skills that influence win rates, enabling you to provide more personalized, just-in-time coaching. By using real-time, unbiased feedback from your buyers in TruVoice, you can inform your go-to-market strategy, sales execution, product development, and customer experience initiatives.
A customized Sales Win-Loss Analysis utilizing in-depth interview (IDI) and survey program will leverage unbiased and unfiltered feedback to replicate success and continually refine the sales approach.
Our team uncovers insights on buyer perceptions of the sales process, sales team members, products/services, pricing, messaging & reputation, competitive advantages & gaps, product-market fit, and more.
Clozd Platform is a software designed to facilitate win-loss analysis for organizations by capturing and analyzing feedback from buyers and decision-makers involved in purchasing decisions. The software collects qualitative data through interviews and surveys, categorizes reasons for won and lost deals, and presents actionable insights for product development, sales strategies, and market positioning. By centralizing feedback and aggregating trends, the software aims to help companies identify improvement areas, address competitive challenges, and refine messaging. Clozd Platform supports integration with CRM systems, enabling streamlined workflow and data correlation while maintaining user access controls and reporting capabilities.
Growth Velocity Win/Loss Analysis Service is a service designed to help organizations understand the factors influencing the outcomes of their sales opportunities. The service collects feedback from prospects and clients who did or did not select a company’s solution, providing insights into decision drivers, competitor performance, and customer needs. By analyzing these responses, organizations can identify patterns and trends related to product offerings, sales process effectiveness, pricing strategies, and market positioning. This enables businesses to refine their go-to-market approaches, enhance competitive differentiation, and address gaps that could result in lost sales or missed opportunities. The service facilitates strategic improvements by delivering actionable intelligence that supports better decision-making in sales and marketing operations.
Klue Win-Loss is a software designed to help organizations analyze and understand the factors behind their sales outcomes. The software collects feedback from internal teams and external sources to identify trends and patterns related to won or lost deals. It offers features for customizing survey questions, compiling and visualizing collected data, and creating reports that facilitate insights into sales performance. By organizing information on competitor movements and buyer decision criteria, the software supports the improvement of sales strategies and enables teams to address recurring challenges in the sales process.
Anova Win/Loss Analysis Service is a service that provides organizations with insights into the factors influencing their sales outcomes by systematically collecting and analyzing feedback from recent buyers and lost prospects. The service focuses on identifying decision drivers, strengths, weaknesses, and trends in the sales process to help organizations understand why opportunities were won or lost. By leveraging structured interviews and data analysis, the service uncovers patterns in customer decision making, enables benchmarking against industry standards, and delivers actionable intelligence to support improvements in sales strategy, competitive positioning, product offerings, and client engagement. This service aims to address challenges related to sales effectiveness and market understanding.
Buried Wins is a software designed to facilitate win-loss analysis for businesses seeking to understand the outcomes of their sales opportunities. The software collects and analyzes data related to closed deals, focusing on reasons behind wins and losses, decision-making processes, and competitive insights. It enables organizations to identify patterns and actionable feedback from sales interactions, helping to refine sales strategies and improve product positioning. Buried Wins supports integration with common customer relationship management systems and delivers structured reports that assist teams in evaluating sales effectiveness and enhancing operational decision-making.
Challenger Loop is a software designed to enhance sales effectiveness by providing organizations with tools to drive adherence to commercial strategies and messaging. The software supports sales teams by delivering customizable playbooks, content management, and coaching capabilities aimed at aligning sales conversations with business objectives. It enables the capture and analysis of customer interactions and feedback to inform continuous improvement in sales approaches. Challenger Loop addresses the business problem of inconsistent sales execution and misalignment between sales strategy and customer engagements, offering features that facilitate content distribution, actionable insights, and measurement of sales tactics across teams.
Goldpan Win/Loss Analysis Service is a service designed to help businesses gain insights from sales outcomes and customer decision processes. The service analyzes data related to closed sales opportunities to identify factors influencing wins and losses. It supports organizations in understanding competitive dynamics, customer feedback, and decision drivers, enabling targeted strategies for improving sales effectiveness. Goldpan Win/Loss Analysis Service offers reporting features that summarize trends, common objections, and underlying reasons for purchasing choices, supporting sales teams and management in refining processes and approaches to address identified gaps and capitalize on successful tactics.
IcebergIQ Win/Loss Analysis Service is a service designed to help organizations understand the factors influencing their deal outcomes by conducting post-sale interviews and comprehensive analysis. The service collects feedback from buyers involved in closed deals to identify strengths, weaknesses, and areas of improvement in sales processes, product offerings, and competitive positioning. By synthesizing qualitative and quantitative data from these interviews and market research, the service delivers actionable insights that support strategic decision-making, refine messaging, improve sales effectiveness, and enhance overall business performance. The service addresses the business problem of limited visibility into the reasons for winning or losing sales opportunities, enabling organizations to adjust strategies and practices to increase future success rates.
PSP Enterprises Win/Loss Analysis Service is designed to provide organizations with insights into the key factors influencing outcomes in sales opportunities. This service collects feedback and conducts interviews with relevant stakeholders to assess why sales deals were won or lost. The analysis reviews sales processes, competitor actions, product or service positioning, and customer decision drivers. It delivers objective reports that highlight strengths and areas for improvement in sales strategies and execution, supporting organizations in refining their approach and addressing business performance challenges through data-driven findings.
Thirdside Win/Loss Analysis Service is a service designed to help organizations understand the factors influencing their sales outcomes. The service analyzes sales processes and customer interactions to identify patterns and reasons behind winning or losing deals. It examines aspects such as buyer decision-making, messaging alignment, competitor positioning, and sales team performance. The insights offered by the service aim to clarify strengths and weaknesses within sales strategies and product offerings. Organizations use the service to improve forecast accuracy, refine market approaches, and adjust internal processes to better meet customer needs, thereby addressing challenges in sales effectiveness and market competitiveness.
Trinity is a software designed to facilitate the creation and management of dynamic presentations and live event content. The software enables users to build multimedia experiences by combining various elements such as video, audio, graphics, and interactive components in real time. Trinity provides features for organizing content into playlists, controlling event flows from a central dashboard, and integrating multiple data sources to enhance the visual storytelling process. It offers solutions for synchronizing on-screen visuals during events, managing remote contributors, and coordinating team workflows, addressing challenges related to complex live production environments and audience engagement.
Winxtra is a platform that supports enterprise and mid-market B2B companies in understanding why deals are won, lost, or churned. It combines human-led buyer interviews with AI-driven sentiment analysis to deliver structured insights into buyer behavior, competitive dynamics, and product feedback. In addition to retrospective analysis, Winxtra provides proactive churn risk alerts based on mid-contract customer interviews, helping organisations reduce attrition before renewal. The platform integrates with CRM systems and uses a standardised process backed by behavioral psychology to deliver monthly reporting for executive stakeholders.
WON WinLoss Analysis Service is a service designed to help organizations analyze their sales outcomes by systematically collecting and interpreting feedback from both successful and unsuccessful deals. The service captures insights from buyers and sales teams to identify reasons for winning or losing deals, uncover trends in customer decision making, and highlight areas for improvement in sales strategies and product offerings. By providing structured data and reports, the service supports data driven decision making and aims to improve win rates and refine go to market approaches for businesses seeking to enhance their sales effectiveness.
Win/loss analysis is a strategic business practice that seeks to understand the reasons why deals were won or lost, or led to no-decision scenarios. This could include product strengths/weaknesses, sales and marketing effectiveness, pricing, buying experience and company reputation. In B2B organizations with mature win/loss analysis practices, this commonly involves surveying and/or interviewing prospective buyers and customers after a sales cycle to understand why they chose an organization and its products/services over others they evaluated.
While some organizations choose to run their win/loss analysis programs in-house, others prefer to outsource this capability to third-party providers to minimize bias and pursue deeper insights. Win/loss analysis providers offer a wide range of qualitative and quantitative research solutions to help organizations surface detailed and actionable insights.
At its core, this is largely a service-led market — supported by software — to design, implement and deliver win/loss analysis services. However, software plays an increasingly important role in how these services are executed and how insights are delivered to clients. Select providers lead with win/loss analysis software and tools as their core offering.
This service may contain translations provided by Google. Google disclaims all warranties related to the translations, express or implied, including any warranties of accuracy, reliability, and any implied warranties of merchantability, fitness for a particular purpose and noninfringement. Gartner's use of this provider is for operational purposes and does not constitute an endorsement of its products or services.
