Win/Loss Analysis Providers Reviews and Ratings

What are Win/Loss Analysis Providers?

Win/loss analysis is a strategic business practice that seeks to understand the reasons why deals were won or lost, or led to no-decision scenarios. This could include product strengths/weaknesses, sales and marketing effectiveness, pricing, buying experience and company reputation. In B2B organizations with mature win/loss analysis practices, this commonly involves surveying and/or interviewing prospective buyers and customers after a sales cycle to understand why they chose an organization and its products/services over others they evaluated.

While some organizations choose to run their win/loss analysis programs in-house, others prefer to outsource this capability to third-party providers to minimize bias and pursue deeper insights. Win/loss analysis providers offer a wide range of qualitative and quantitative research solutions to help organizations surface detailed and actionable insights.

At its core, this is largely a service-led market — supported by software — to design, implement and deliver win/loss analysis services. However, software plays an increasingly important role in how these services are executed and how insights are delivered to clients. Select providers lead with win/loss analysis software and tools as their core offering.

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Products 1 - 13 of 13

Corporate Visions provides evidence-based revenue growth solutions for sales, marketing, and customer success. Global B2B companies partner with Corporate Visions to enable their commercial teams with the insights, training, tools, and technology they need to rewire their commercial culture around their buyers and achieve their goals.

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Growth Velocity is a virtual team consisting of five experts. Their proficiency lies in qualitative research, questionnaire design and programming, quantitative analysis, transcription and participant recruiting. Their primary goal is to provide in-depth Win/Loss Analysis for complicated sales utilizing advanced technology, which aids in generating essential insights required for impact and growth.

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Klue is a platform powered by artificial intelligence (AI) that specializes in Competitive Enablement. This platform assists product marketers in gathering, streamlining, and offering actionable competitor insights, with the goal of enhancing the performance of revenue teams. Klue also accommodates enterprise sales teams by presenting them with dynamic insights regarding their competitors. Furthermore, Klue merges external competitive intel with knowledge sourced internally from the team, making this information readily available to Sales. The objective behind Klue's design is to provide organizations an upper hand in their competitive environment. The focus of Klue's operation lies in providing expertise about competitors.

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Anova Consulting Group is a market research and strategic consulting firm. The core focus of the company is to provide enterprises operating in sophisticated B2B markets with actionable insights. These insights facilitate more effective sales and customer retention initiatives. Anova Consulting Group specializes in providing Strategic Intelligence, which is critical in winning and retaining business in a complex product and service landscape. The services of Anova Consulting Group include Win / Loss Analysis and Customer Churn Analysis, where the team's extensive experience is leveraged to add value to their clients' business operations. The insights generated from these analyses aid in strategy formulation catering to customer needs and preferences.

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Challenger focuses on enhancing the complex sales process globally through training, technological tools, and consultations. The company offers solutions for professionals in the sales, marketing, and customer service sectors, facilitating performance improvements and financial growth. To further support these initiatives, Challenger provides sales, marketing, and customer service programs that are research-backed and supported by books including The Challenger Sale, The Challenger Customer, and The Effortless Experience. The company's mission is to challenge conventional thinking to facilitate growth and improve customer experience. Challenger aims to be a prominent global provider of technology-enabled services in the realm of revenue performance improvement, offering an 'always-on' modern growth solution for bigger enterprises.

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Clozd is a company operating in the technology and services sector, focusing on win-loss analysis. It aims to resolve the key issue of understanding the reasons behind business successes and failures. It is composed of a team of practitioners and innovators in the field of win-loss, including consultants, executives, and software engineers.

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Goldpan specializes in identifying the factors influencing the winning and losing of deals in business transactions. With the aid of comprehensive buyer interviews, Goldpan provides clear insights into the determining factors behind business outcomes. Acknowledged for its proficiency in the technology sector, Goldpan is competent in comprehending and addressing the circumstances that product marketers and B2B companies frequently encounter. Its methodology ensures a detailed knowledge of why some deals succeed while others fail, ranked by their impacts allowing necessary adjustments for an enhanced growth rate. Goldpan's primary mission is the enhancement of business win rates, grounded on a clear understanding of buyers' perspectives.

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IcebergIQ is a market research firm focused on buyer intelligence. The company conducts different types of interviews including win, loss, and churn for B2B software companies. The main problem IcebergIQ solves is providing unobtainable profound insights that allow for necessary business changes.

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PSP specializes in understanding customer decision making in a competitive setting. The main problem it addresses is the losses businesses face when deals do not go through. By focusing on a company's strengths, counteracting competitors' strategies, and resolving product deficits that might cause a deal to fall through, PSP aids in improving a business's win rate. Unlike traditional win/loss analysis, which only examines past performance, PSP's predictive analytics extend into future revenue impacts of competitive changes, as well as enhancing the competitive influence of a company's product and marketing efforts.

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Based in B2B industry, Thirdside is an agency specializing in marketing. Their proficiency spans across the creation of distinct brand identities, websites, event booths, and videos along with other types of marketing materials. The team's foundation lies in their past sales experiences and accomplishments, enriching their approach towards marketing. They undertake and manage incisive marketing campaigns aimed at escalating revenue growth. The multitude of services offered by Thirdside encompasses Win Loss Analysis, Market Validation, and Messaging.

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Trinity is a software and services provider that specializes in Win Loss Analysis. It aims to offer businesses insight into their sales opportunities, regardless of the outcome. With over a decade of experience, Trinity has expanded its offerings with an automated win/loss review platform that adds to its consulting services. Trinity's platform enables businesses to gather and understand customer insights for both large strategic deals and smaller opportunities. The platform also incorporates artificial intelligence to help businesses track their team's performance, identify potential areas of improvement, and streamline their sales processes for optimal efficiency.

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Winxtra is a revenue intelligence and customer insight company specialising in structured win-loss and churn analysis for B2B software and technology firms. Focused on companies with $5M–$70M in ARR and 10+ AEs, Winxtra combines expert-led interviews with AI-powered sentiment tagging to uncover why deals are won, lost, or churned. Interviews are transcribed and analysed across key decision drivers like product, pricing, sales execution, and competition. Insights are delivered in structured, actionable formats to CROs, CMOs, and CEOs. Monthly reports highlight trend shifts, competitive risk, and retention signals, helping teams align faster and act decisively. Winxtra supports both retrospective projects and subscription programs, ensuring low-lift implementation and board-ready output. Headquartered in the UK, Winxtra is GDPR compliant and built by sales leaders for revenue teams seeking direct buyer feedback, not secondhand CRM data or survey guesswork.

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Win Loss specializes in conducting interviews that deliver actionable insights to various business departments. By interacting with sales, the firm identifies areas for process improvement. In collaboration with marketing, it discovers effective messaging strategies. Through product-focused discussions, it detects customer preference in terms of features. Lastly, by engaging with Client Success teams, it learns about customer priorities and churn prevention strategies.

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