• HOME
  • CATEGORIES

    • CATEGORIES

    • Browse All Categories
  • FOR VENDORS

    • FOR VENDORS

    • Log In to Vendor Portal
    • Get Started
  • REVIEWS

    • REVIEWS

    • Write a Review
    • Product Reviews
    • Vendor Directory
    • Product Comparisons
  • GARTNER PEER COMMUNITY™
  • GARTNER.COM
  • Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQPrivacyTerms of Service
    ©2026 Gartner, Inc. and/or its affiliates.
    All rights reserved.
  • Categories

    • Loading categories...

      Browse All Categories

      Loading markets...

  • For Vendors

    • Log In to Vendor Portal 

    • Get Started 

  • Write a Review

Join / Sign In
  1. Home
  2. /
  3. Allure Security Online Brand Protection
Logo of Allure Security Online Brand Protection

Allure Security Online Brand Protection

byAllure Security
in Brand Protection Software
4.8

Overview

Product Information on Allure Security Online Brand Protection

Updated 27th May 2025

What is Allure Security Online Brand Protection?

Allure Security's AI-powered fake website detection and in-house takedown team eradicates fake websites fast. Machine learning models are trained on scam patterns and data from over 30,000 brands. Designed to “see” content and “interpret” language as a human does, it extracts information from online assets to identify impersonations with great accuracy, minimizing false positives. Allure's takedown team is built with people from military backgrounds that are transitioning into a civilian role. Their deep sense of mission for “catching the bad guys", attention to detail and structured approach to the problem space, results in high success rates and accelerated times-to-takedown. These takedowns include phishing sites, trademark/copyright violations, brand abuse, fake job posts, spoofed email domains, DMCA violations, and more.

Allure Security Online Brand Protection Pricing

Website and domain monitoring service, annual Managed takedown service, annual unlimited/uncapped options

Allure Security Online Brand Protection Product Images

Allure Security Dashboard
Allure Security Dashboard

Overall experience with Allure Security Online Brand Protection

IT ANALYST I
<50M USD, Services (non-Government)
FAVORABLE

“Intuitive Platform Simplifies Brand Monitoring With Fast Threat Detection And Takedown”

4.0
Sep 12, 2025
The overall experience has been very positive. The platform is intuitive and straightforwrard, making it easy to monitor brand presence across multiple channels. Setup was smooth and the dashboard gives a clear snapshot of threats in real time.
There are no reviews in this category.
CRITICAL

About Company

Company Description

Updated 2nd June 2025

Allure Security delivers preemptive protection to help organizations safeguard customers and business from online brand scams across websites, mobile apps, social media, and executive impersonations. Powered by Allure’s Scam Defense Platform, this managed service identifies and shuts down impersonation attacks before they cause harm, damage reputation, or impact the bottom line. AI-driven monitoring analyzes tens of millions of digital assets daily to uncover scams within minutes. Once detected, an expert Managed Defense team quickly initiates blocking and takedowns. Patented decoy injection technology deploys realistic data that renders stolen credentials worthless and disrupts resale on the dark web. This frustrates fraudsters and deters future attacks. The managed service offloads the burden from internal teams. And in today’s environment, digital disinformation defense is essential to reduce fraud, protect brand trust, and prevent customer churn.

Company Details

Updated 2nd June 2025
Company type
Private
Year Founded
2009
Head office location
Boston, MA, United States
Number of employees
11 - 50
Website
http://www.alluresecurity.com

Do You Manage Peer Insights at Allure Security?

Access Vendor Portal to update and manage your profile.

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: Allure Security Online Brand Protection
Deciding Factors: Allure Security Online Brand Protection Vs. Market Average
Performance of Allure Security Online Brand Protection Across Market Features

Allure Security Online Brand Protection Likes & Dislikes

Like

I really like how quickly it spots fake sites and the one click takedown option. It saves us all a ton of time and gives peace of mine knowing our brand is being watched 24/7.

Like

Allure Security's threat detection accuracy and ease of use stand out

Like

Knowing that we can catch these sites early on, often before they make it to a phishing text sent to our membership, is super helpful.

Dislike

The alerts can pile up quickly and feel a bit overwhelming a times. The dashboard has A LOT of information, so it takes some time getting used to. The takedown confirmations aren't always instantaneous, which can be a little frustrating.

Dislike

There isn't much to dislike , but occasional false positives and minor delays in updating the dashboard can be improved

Dislike

My experience with Allure is fairly new, so I don't have anything that I dislike about the products or services. We recently had a phishing attack where members identified the URLs to us prior to detection/alerts by Allure, but it was still caught very quickly!

Top Allure Security Online Brand Protection Alternatives

Logo of Cyble Vision
1. Cyble Vision
4.8
(96 Ratings)
Logo of RiskProfiler
2. RiskProfiler
4.9
(91 Ratings)
Logo of Recorded Future Brand Intelligence
3. Recorded Future Brand Intelligence
4.6
(67 Ratings)
View All Alternatives

Peer Discussions

Allure Security Online Brand Protection Reviews and Ratings

4.8

(32 Ratings)

Rating Distribution

5 Star
78%
4 Star
22%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.8

Service & Support

4.9

Product Capabilities

4.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
Reviewer Type
Reviewer's Company Size
Reviewer's Industry
Reviewer's Region
Reviewer's Job Function
  • IT ANALYST I
    <50M USD
    Services (non-Government)
    Review Source

    Intuitive Platform Simplifies Brand Monitoring With Fast Threat Detection And Takedown

    4.0
    Sep 12, 2025
    The overall experience has been very positive. The platform is intuitive and straightforwrard, making it easy to monitor brand presence across multiple channels. Setup was smooth and the dashboard gives a clear snapshot of threats in real time.
  • IT SECURITY & RISK MANAGEMENT ASSOCIATE
    <50M USD
    Services (non-Government)
    Review Source

    Brand Protection Enhanced by Allure Security’s Accuracy and Proactive Threat Detection

    4.0
    Nov 6, 2025
    My overall experience with Allure Security has been excellent . The Platform provides reliable and proactive brand protection helping us quickly detect and takedown fraudulent sites and impersonations
  • Fraud Analyst
    <50M USD
    Banking
    Review Source

    Detecting and Removing Phishing Websites Early with Allure Security Tools

    5.0
    Jul 21, 2025
    Allure Security is a great resource for detecting phishing websites. I'm new to the fraud analyst position and Allure makes identifying phishing sites and taking them down a breeze.
  • VP, IT
    <50M USD
    Banking
    Review Source

    Allure will provide the insight you are looking for in a product in this arena.

    5.0
    Jul 10, 2025
    I am very pleased with Allure. The insight and capabilities it allows my medium sized institution are mind blowing. I could never gather the information that Allure does to protect my company and its members.
  • EVP, Director of Innovation
    50M-1B USD
    Banking
    Review Source

    Excellent company to do business with - saves time and money!

    5.0
    Jul 15, 2025
    Overall, Allure does an excellent job at helping us detect and takedown the fake and phishing sites that we have encountered. They have a much faster response rate from the domain registrars and hosting providers than we ever did, so when speed is of the essence, having them on your side is great. This is one less thing that I have to worry about by having them in place.
Showing Result 1-5 of 32

Recommended Gartner Research

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose.

This site is protected by hCaptcha and its Privacy Policy and Terms of Use apply.


Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
Community GuidelinesListing GuidelinesBrowse VendorsRules of EngagementFAQsPrivacyTerms of Use

©2026 Gartner, Inc. and/or its affiliates.

All rights reserved.