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Overview

Product Information on Branch

Updated 13th October 2025

What is Branch?

Branch is a workforce management software designed to facilitate employee scheduling, shift swapping, team communication, and pay management for businesses with hourly workers. The software allows for the creation and modification of schedules, helping organizations to reduce scheduling conflicts and optimize staffing levels. Branch enables employees to request shift changes and managers to approve or decline such requests, streamlining operational processes. Integrated communication tools enable coordination between team members. The software also supports features for tracking worked hours and payroll disbursement, addressing the challenge of accurate and timely wage payments. Branch aims to improve operational efficiency and workforce engagement for businesses managing flexible schedules and hourly employment.

Branch Pricing

Branch software offers a tiered subscription pricing model, including a free plan with limited features and paid plans that provide expanded functionality such as advanced scheduling, reporting, and premium integrations. Pricing is structured per user per month and varies according to the selected feature set and organization size. Discounts may be available for annual billing.

Overall experience with Branch

Marketing Manager
50M - 250M USD, Software
FAVORABLE

“Daily Link Building Made Easier Without Engineering Team Dependency”

5.0
Feb 7, 2026
I use branch almost daily to build links, its a game changer as I don't need to go to the engineering team to configure deeplinks, i'm able to self serve.
There are no reviews in this category.
CRITICAL

Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Peer Discussions

Recommended Gartner Insights

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Software reviews and ratings for EMMS, BI, CRM, MDM, analytics, security and other platforms - Peer Insights by Gartner
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About Company

Company Description

Updated 7th December 2023

Branch specializes in providing efficient payment solutions aimed at improving financial outcomes for American workers. Their focus is on offering swifter, more cost-effective payment methods for businesses, hence eliminating the need for paper checks or paycards. Branch also offers services to workers as well as independent contractors; these include a needless-fee bank account, immediate access to earned wages and automatic budgeting tools for effective cash flow management. The company collaborates with known payroll and workforce technologies to assist employers from various sectors such as retail, restaurant, logistics, manufacturing, and healthcare. Branch is continuously creating partnerships with numerous employers across these sectors.

Company Details

Updated 26th February 2025
Company type
Private
Year Founded
2015
Head office location
Minneapolis, United States
Number of employees
201 - 500
Website
http://www.branchapp.com

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Reviewer Insights for: Branch
Performance of Branch Across Market Features

Branch Likes & Dislikes

Like

I can create links in 60 seconds, deeplinks, vanity links, web only. The ability to change a link post campaign launch is also huge!

Like

how you can drill down into the funnel

Like

I like that once the links are out in the wild that you can still update the link and not worry about deploying the campaign again.

Dislike

N/A

Dislike

How proactive the team were to train us on getting the most from the tool

Dislike

Initial Setup: Setting up deeplinks and configurations, and the limitations of customizations for smaller businesses.

Top Branch Alternatives

Branch Reviews and Ratings

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Logo of Branch

Branch

byBranch
in Financial Wellness Software
4.5
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  • Marketing Manager
    50M-1B USD
    Software
    Review Source

    Daily Link Building Made Easier Without Engineering Team Dependency

    5.0
    Feb 7, 2026
    I use branch almost daily to build links, its a game changer as I don't need to go to the engineering team to configure deeplinks, i'm able to self serve.
  • MARKETING MANAGER
    <50M USD
    Retail
    Review Source

    In-Depth Funnel Analysis Available But Training Support Found Lacking by Teams

    4.0
    Oct 13, 2025
    I used this product as a CRM manager to deeplink campaigns and track app performance for an extremely large international database across web, push and email. Great tool
  • CRM Development Manager
    50M-1B USD
    Media
    Review Source

    Effortless Campaign Deployment with Branch Software

    4.0
    Jul 1, 2024
    Branch is a great software to use to create short links that open on both desktop and mobile phones.
  • ASSOCIATE PRODUCT MANAGER
    50M-1B USD
    IT Services
    Review Source

    An excellent tool for all your app related performance marketing

    5.0
    Dec 18, 2023
    Branch is an amazing tool for your performance marketing needs related to app. With deep linking capabilities, it enhances app engagement, conversion tracking and personalised user journeys. Branch is a go-to solution for all marketeers and product managers seeking seamless, cross platform integration to optimise user interactions and drive business growth
  • IT MANAGER
    <50M USD
    Retail
    Review Source

    Build a company culture, improved morale and enhanced work ethics.

    5.0
    Oct 17, 2023
    Managing the monthly bills and being on track to manage / achieve financial goals
Showing Result 1-5 of 14

4.5

(14 Ratings)

Rating Distribution

5 Star
43%
4 Star
57%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.6

Integration & Deployment

4.5

Service & Support

4.6

Product Capabilities

4.6

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