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  3. DoubleVerify
Logo of DoubleVerify

DoubleVerify

byDoubleVerify
in Ad Verification Tools
4.3

Overview

Product Information on DoubleVerify

Updated 13th October 2025

What is DoubleVerify?

DoubleVerify is a software that provides solutions for digital media measurement and analytics, focusing on verifying the quality and effectiveness of online advertising. The software enables advertisers and publishers to ensure that their ads are viewable by real people, appear in brand-safe environments, and are free from fraudulent activity. It offers features such as ad verification, fraud detection, brand safety monitoring, and performance measurement across various digital channels. DoubleVerify addresses business problems related to ad spend waste, ad fraud, and brand reputation risks by providing transparent and accurate insights that help optimize media quality and advertising performance.

DoubleVerify Pricing

DoubleVerify software utilizes a subscription-based pricing model, where fees are determined by the volume of media impressions or the scale of ad verification and measurement services required. Costs can vary according to the scope of campaign monitoring, reporting features accessed, and optional add-ons such as fraud detection or brand safety services, with custom pricing available for enterprise clients.

Overall experience with DoubleVerify

Technical Account Manager
50M - 250M USD, Services (non-Government)
FAVORABLE

“Detailed Inventory Quality Tracking With Opportunities For Enhanced Alerting Support”

4.0
Jun 24, 2025
Useful for tracking our inventory quality metrics, but I do wish DV were more proactive in their alerting/support.
There are no reviews in this category.
CRITICAL

About Company

Company Details

Updated 26th September 2024
Head office location
United States
Website
https://doubleverify.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: DoubleVerify

DoubleVerify Likes & Dislikes

Like

Interface is very user friendly and allows you to drill down with ease

Like

Your ads are placed in the right target audience, safeguarding your brand's reputation and ensuring that you reach actual users.

Like

The app can ensure that your ads are placed in an appropriate and safe environment, protecting the brand's reputation and reaching real users rather than bots. I love it !!

Dislike

Sometimes requests can take some time to be investigated Those investigations aren't always fruitful Their tooling could be a bit more modern

Dislike

Configuring and managing this tool may be challenging at first. Need more time & training to operate efficiently.

Dislike

The platform can be complex to set up and manage. Sometimes requiring a certain level of expertise or training to use effectively.

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Peer Discussions

DoubleVerify Reviews and Ratings

4.3

(3 Ratings)

Rating Distribution

5 Star
33%
4 Star
67%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

3.7

Integration & Deployment

3.7

Service & Support

3.7

Product Capabilities

3.7

Filter Reviews
Sort By:
Most helpful
Last 12 Months
Star Rating
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Reviewer's Company Size
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  • Technical Account Manager
    50M-1B USD
    Services (non-Government)
    Review Source

    Detailed Inventory Quality Tracking With Opportunities For Enhanced Alerting Support

    4.0
    Jun 24, 2025
    Useful for tracking our inventory quality metrics, but I do wish DV were more proactive in their alerting/support.
  • Social Media Manager
    <50M USD
    Telecommunication
    Review Source

    Smart Ad Placement: Safe & Effective Ad Optimization

    5.0
    Nov 14, 2024
    It offers assurance that your ads are accurately & effectively targeted to genuine users.
  • Administrative Coordinator
    <50M USD
    Services (non-Government)
    Review Source

    Optimizing Ad Placements: App Ensures Safety for Brand Reputation

    4.0
    Oct 25, 2024
    The app provides detailed insights into whether your ads are being seen by users, which can help in optimizing ad placements.
Showing Result 1-3 of 3

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