Google BigQuery

Really valuable for customer journey analysis and allowing otherwise unrecognised data points to be incorporated into our customer journey, campaigning and marketing improvement strategy.

As a data analyst, using BigQuery allowed me to get very quick results from running SQL queries on millions of rows without spinning up clusters. It rewards those who think carefully about the data models and structure before running queries, since the billing cost can be an unexpected surprise.

I have used Google BigQuery for personal and enterprise company projects. No doubt it has been made with simplicity and serverless architecture to boost the productivity of a user and focus on problem solving. I already recommend it for beginners as it is user friendly and can be integrated with other data sources like bucket storage and marketplace datasets. Overall, I found it an intelligent tool with high scalability and cost effective.

A great data warehouse product for collating and manipulating data that you can easily feed into other systems. Constantly evolving with new features and has Gemini now built into it. Gives you direct access to cloud storage and scheduled queries can be set up to manage and synchronise the movement of data and files. There is a wealth of documentation and help files and of course Gemini to help people get up to speed and make the most of the product.

I consider Bigquery as the most hands off enterprise data warehouse on the market. I've been using bigquery since the start of my career almost a decade ago and it's generally a great experience.