Googlers is a company that creates products intended to create opportunities for an extensive audience, regardless of their location across the globe. The company values diverse perspectives, imaginations and non-conformity to predefined norms and impossibilities. The goal is to build products while incorporating uniqueness of each individual involved in this process, aiming to make their products accessible and useful to all.
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It is easy to setup, scalable, easy to maintain, and can also be used for Machine Learning for training. The separation of compute and storage is the backbone of the infrastructure.
The most compelling feature is data delivery from other google products - Google Analytics and Google Ad Manager most of all. The new-ish features for controlling spend are strong.
If you know a bit of SQL it is fairly quick and easy to dive in and get started. BigQuery SQL does not vary too much from other forms so it is easy to pick up if you have prior knowledge of other SQL syntaxes.
It comes with limitations like row and column operations, sometimes the cost can go high as calculations are not that straight forward. Console can be made more user friendly. Since it is serverless, the user has limited area for customization.
Working with google support is sometimes very frustruting
You need to be very wise to how costs are processed when queries are run or it is easy to incur unexpected charges, especially if you have large datasets with bad table partitioning