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Support, standardization (logs, configs), stability (continuous operation) and reliability (rare problems).
Most 3rd party systems support MQ integration out of the box which enabled seamless integration. Highly available support, very secure communication with queueing capabilities. File transfer option was advantageous as well. Exception codes very well defined which makes debugging much easier.
Ease of setup, reliability, cross-plaform intercommunication, security, guaranteed message delivery
First, there is the administrative complexity (it is a tool with numerous settings, and you need to know it well to avoid problems); Cost; and lack of metrics exposure.
The initial setup/configuration has room for improvements. Monitoring and reporting have gaps compared to the competition. There is no concept of bridging from topic to queues and even though there is a subscriber option it introduces more issues when exploring that option.
Dependence on third-party software to ensure HA