Apple is a collective of innovate thinkers and doers, always exploring new possibilities. The company is rooted in innovation, not only with respect to its products but also its business practices. With a strong organizational focus, it strives to consistently enhance existing ways of doing things. This commitment extends to its aim of contributing positively to the global landscape. Apple believes in the power of work that can transform individual lives. Furthermore, Apple is an organization that values both inclusion and diversity.
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Endless updates - every iOS introduce new things we can use! Rich set of APIs - All of the exposed APIs are far more than enough for everyones needs Excellent documentation - Great explained docs!
My favorite feature is simulation.
Performance, stability and robustness: Apps developed and deployed are extremely stable.
1. Found some memory leaks in some of Apple's libraries within the SDK 2. Xcode dependency - works good only with Xcode, the rest are less good. 3. tightly coupled with apple ecosystem which limit cross platform flexibility.
It is very difficult to disseminate and takes a long time.
more rigid. app store approval. lack of capabilities of hybrid apps. resource (CPU, memory) consumption.