Name: Red Points
Rating: 4.7 (52 reviews)

Overview

Product Information on Red Points

Updated 19th February 2026

What is Red Points?

Red Points provides a fully managed, AI-led brand protection platform to fight counterfeits, impersonation, piracy, and other online infringements. The platform protects brands across digital channels, including marketplaces, websites, social media, paid ads, mobile apps, and domains, and extends to complex enforcement needs such as domestic China protection and large-scale revenue recovery programs. Combining automated detection, human expertise, and proven enforcement workflows, Red Points identifies and removes infringing content at scale. Its AI models process more than 2.7 billion data points each month, enabling advanced image recognition, keyword detection, seller network analysis, and pattern identification. Born in Barcelona and based in New York, Red Points helps brands scale digital protection through technology, mature operations, and specialized expertise.

Overall experience with Red Points

IT Manager

250M - 500M USD, Miscellaneous

FAVORABLE

“Red Points - highly effective for us and our customers.”

4.0

Mar 24, 2026

Working with Red Points has been a very positive experience overall. While the product was somewhat challenging to get started with, the Red Points team listened carefully to our feedback and has continued to make consistent improvements. Their ability to identify and shut down false sites has been highly effective, and the reporting they provide is detailed and informative. We did need to put some internal reporting mechanisms in place so we could share findings with our team without overwhelming them, but this has been a minor issue compared with the overall benefits. Their accuracy and speed in locating sites using our products illegally and copyrighted material have been especially valuable allowing us to act quickly, protect our brand, and reduce the risk of negative customer experiences. Our Customer Success Manager has been fantastic and responsive during this journey.

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CRITICAL

About Company

Company Description

Red Points provides an AI-powered brand protection platform designed to detect and remove counterfeits, piracy, impersonation, and other forms of digital infringement. The platform combines automated detection, marketplace integrations, seller network intelligence, and enforcement workflows to help brands protect revenue, reputation, and consumers across marketplaces, websites, social media, paid ads, apps, and domains. Red Points supports scalable enforcement through technology-driven, fully managed protection programs operated by expert teams, enabling organizations to address infringement at platform speed while maintaining visibility through reporting and analytics. The company operates globally with more than 300 employees and offices in New York, Barcelona, Beijing, and Salt Lake City, serving over 1,300 brands worldwide.

Company Details

Company type

Private

Year Founded

2011

Head office location

New York, United States

Number of employees

201 - 500

Website

https://www.redpoints.com

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Red Points Likes & Dislikes

The three main strengths that we're seeing with Red Points are speed of locating false or questionable sites, the usability of the Red Points portal, and lastly, Red Points' ability to successully shutdown these sites once we have given them the goahead.

The automation and detection coverage stand out. RedPoints continuously monitors major marketplaces and the broader web, surfacing infringing listings and supicious domains with a speed and breadth that no internal team could replicate manually. The takedown execution is also strong - once a case is flagged and actioned, turnaround time are generally fast and the platform provides clear status tracking so we always know where each case stands. The reporting dashboards also give us meaningful data to demonstrate enforcement activity to internal stakeholders and to inform our wider IP strategy.

The user interface is intuitive and easily understood. While there is an ongoing monthly cost for the service, the ROI is undeniable when compared to traditional legal fees. By automating the detection and takedown process, we have claimed hundreds of hours of internal productivity.

We really only have one dislike and this is how you export the site lists for review. This is partly by design so that you can see all sub-urls however, this can be a bit overwhelming for non-technical users so we export the data and manipulate this into an Excel spreadsheet first.

The main friction point could be the false positives. The detection net is cast wide, which means a non-trivial volume of flagged items require manual review before actioning. For a lean legal team, this review burden adds up. There is also room to improve the customisation of enforcement workflows: more granular rule-setting per market or infringement type would reduce back-and-forth and allow for a more tailored enforcement posture.

Initial calibration: like any sophisticated AI, the platform requires a brief 'learning period' to minimize false positives (occasionally flagging our own authorized content).

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50M-1B USD

Miscellaneous

Review Source

Red Points - highly effective for us and our customers.

Legal and Compliance Associate

Consumer Goods

Automation and Detection Features Reduce Manual Workload But False Positives Remain

Apr 8, 2026

RedPoints has been a valuable addition to our brand protection toolkit. As a consumer product brand operating across multiple markets, we face a constant volume of infringement activity (counterfeit listings, impersonating domains, and unauthorised resellers) diluting our brand and undercutting legitimate sales and partners. RedPoints has materially reduced the manual workload involved in detecting and actioning these threats. The platform's automation means we can operate at a scale that simply would not be possible with a purely in-house approach. Furthermore, the account management team has been very responsive and proactive. Overall, a mostly positive experience that we would recommend to other brands facing similar enforcement challenges.

Manager

<50M USD

Manufacturing

Red Points doesn't just protect our products; it protects our brand's story and the value of original design.

5.0

Partnering with Red Points has been a pivotal shift for our company. For years, as a premium design brand, we felt we were fighting a losing battle against global copyright infringers. The manual approach of relying on internal staff and expensive external legal advice was not only emotionally draining but also financially unsustainable. Red Points doesn't just protect our products; it protects our brands story and the value of original design. For any creator-led business, this is an essential tool for the modern digital economy.

Sales Manager

Construction

Effective IP Protection, Scalable Enforcement, and Outstanding Customer Support

Apr 1, 2026

We've had a great experience with Red Point. The platform is highly effective at identifying and tracking infringing content and listings at scale, making IP protection significantly easier to manage. The customer success support from the team has been first-class. With their assistance, we've saved a significant amount of time managing brand protection, and their help in analyzing challenges and bringing forward new ideas has meaningfully increased the overall impact of the platform.

VP, Marketing

Think set it and forget it with automated crawls and automated takedowns

Mar 26, 2026

As a manufacturer dealing with counterfeit listings or use of our copywritten images without permission across multiple marketplaces, having a platform that actively monitors and identifies, then offers takedowns has been like a virtual assistant.