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Overall experience with Red Points
“Red Points - highly effective for us and our customers.”
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Company Description
Red Points provides an AI-powered brand protection platform designed to detect and remove counterfeits, piracy, impersonation, and other forms of digital infringement. The platform combines automated detection, marketplace integrations, seller network intelligence, and enforcement workflows to help brands protect revenue, reputation, and consumers across marketplaces, websites, social media, paid ads, apps, and domains. Red Points supports scalable enforcement through technology-driven, fully managed protection programs operated by expert teams, enabling organizations to address infringement at platform speed while maintaining visibility through reporting and analytics. The company operates globally with more than 300 employees and offices in New York, Barcelona, Beijing, and Salt Lake City, serving over 1,300 brands worldwide.
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The three main strengths that we're seeing with Red Points are speed of locating false or questionable sites, the usability of the Red Points portal, and lastly, Red Points' ability to successully shutdown these sites once we have given them the goahead.
The platform is intuitive and easy to navigate. Plenty of search and saved searches. Our team was up and running quickly without a learning curve. Takedown speed has been fast. Infringements that used to linger for weeks are now resolved in a fraction of the time. The automated enforcement opportunities handle a high volume of case to either send takedown notices or determine if they can be discarded due to no issue. Support is responsive and knowledgeable. We meet on a regular cadence to keep up on any outstanding issues or anything that could pop up on the horizon. Reporting and analytics give us a clear view into enforcement activity, trends and the ROI of the time saved handling it this way versus manually identifying then writing and sending letters.
What I like most about Red Points is their proactive approach combined with exceptional customer service. The team is responsive; clear in communication and invested in our success.
We really only have one dislike and this is how you export the site lists for review. This is partly by design so that you can see all sub-urls however, this can be a bit overwhelming for non-technical users so we export the data and manipulate this into an Excel spreadsheet first.
They are in Spain, so the amount of available time slots is fewer than if we were in the same country. That has never really been an issue, but it limits my time slots to morning meetings.
There is a learning curve to fully understand the dashboard and reporting tools, and it takes some time, the set up process does take some time to get up and running, it's a small trade-off for the level of protection we get.
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Red Points Reviews and Ratings
- IT Manager50M-1B USDMiscellaneousReview Source
Red Points - highly effective for us and our customers.
Working with Red Points has been a very positive experience overall. While the product was somewhat challenging to get started with, the Red Points team listened carefully to our feedback and has continued to make consistent improvements. Their ability to identify and shut down false sites has been highly effective, and the reporting they provide is detailed and informative. We did need to put some internal reporting mechanisms in place so we could share findings with our team without overwhelming them, but this has been a minor issue compared with the overall benefits. Their accuracy and speed in locating sites using our products illegally and copyrighted material have been especially valuable allowing us to act quickly, protect our brand, and reduce the risk of negative customer experiences. Our Customer Success Manager has been fantastic and responsive during this journey. - VP, Marketing50M-1B USDConsumer GoodsReview Source
Think set it and forget it with automated crawls and automated takedowns
As a manufacturer dealing with counterfeit listings or use of our copywritten images without permission across multiple marketplaces, having a platform that actively monitors and identifies, then offers takedowns has been like a virtual assistant. - Director of Data and Analytics1B-10B USDConsumer GoodsReview Source
Red Points Offers Proactive Brand Protection With Responsive Customer Support Team
Red Points has been a reliable partner in protecting our brand online for several years. Their customer service is consistently responsive and knowledgeable, offering clear support throughout the process. They proactively identify counterfeit listing and unauthorized sites. Though I hesitated to invest in this type of protection initially the, the results speak for themselves. - Director of Operations<50M USDRetailReview Source
Redpoints Solution Achieves 90 Percent Success Rate in Delisting Infringing Listings
I have been using Redpoints solution to scan and delist infringing online listings, and I am highly satisfied wiht the results. The platform's ability to detect and remove counterfeit and intellectual property violations is outstanding, with a remarkable delisting success rate around 90%. This level of efficiency has significantly strenghened our brand protection strategy and reduced the visibility of unauthorized listings. - IT Associate50M-1B USDRetailReview Source
Powerful brand protection platform with high quality support.
Overall, our experience with Red Points has been positive. The platform is highly effective at detecting and removing counterfeit content, fraudulent profiles, or websites. The support team is responsive, ensuring that reported cases are quickly escalated and properly handled. There is constant interaction with the product manager, which allows for rapid corrections whenever something unexpected occurs or when a case needs urgent attention. In the end, we can conclude that the results meet our expectations.