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  3. Red Points
Logo of Red Points

Red Points

byRed Points
in Brand Protection Software
4.7

Overview

Product Information on Red Points

Updated 19th February 2026

What is Red Points?

Red Points provides a fully managed, AI-led brand protection platform to fight counterfeits, impersonation, piracy, and other online infringements. The platform protects brands across digital channels, including marketplaces, websites, social media, paid ads, mobile apps, and domains, and extends to complex enforcement needs such as domestic China protection and large-scale revenue recovery programs. Combining automated detection, human expertise, and proven enforcement workflows, Red Points identifies and removes infringing content at scale. Its AI models process more than 2.7 billion data points each month, enabling advanced image recognition, keyword detection, seller network analysis, and pattern identification. Born in Barcelona and based in New York, Red Points helps brands scale digital protection through technology, mature operations, and specialized expertise.

Red Points Pricing

Red Points provides fully managed brand protection through a transparent flat-fee model with unlimited detections and takedowns, built for scale.

Red Points Product Images

Red Points Overview Dashboard
Red Points Overview Dashboard
Red Points Automation & Prios
Red Points Automation & Prios
Red Points Prediction Feature
Red Points Prediction Feature

Overall experience with Red Points

IT Manager
250M - 500M USD, Miscellaneous
FAVORABLE

“Red Points - highly effective for us and our customers.”

4.0
Mar 24, 2026
This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions. This text serves as a placeholder and does not reflect the user’s review responses or opinions.
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CRITICAL

About Company

Company Description

Updated 20th February 2026

Red Points provides an AI-powered brand protection platform designed to detect and remove counterfeits, piracy, impersonation, and other forms of digital infringement. The platform combines automated detection, marketplace integrations, seller network intelligence, and enforcement workflows to help brands protect revenue, reputation, and consumers across marketplaces, websites, social media, paid ads, apps, and domains. Red Points supports scalable enforcement through technology-driven, fully managed protection programs operated by expert teams, enabling organizations to address infringement at platform speed while maintaining visibility through reporting and analytics. The company operates globally with more than 300 employees and offices in New York, Barcelona, Beijing, and Salt Lake City, serving over 1,300 brands worldwide.

Company Details

Updated 20th February 2026
Company type
Private
Year Founded
2011
Head office location
New York, United States
Number of employees
201 - 500
Website
https://www.redpoints.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

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Peer Discussions

Red Points Reviews and Ratings

4.7

(53 Ratings)

Rating Distribution

5 Star
68%
4 Star
32%
3 Star
0%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?
  • IT Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Red Points - highly effective for us and our customers.

    4.0
    Mar 24, 2026
    Working with Red Points has been a very positive experience overall. While the product was somewhat challenging to get started with, the Red Points team listened carefully to our feedback and has continued to make consistent improvements. Their ability to identify and shut down false sites has been highly effective, and the reporting they provide is detailed and informative. We did need to put some internal reporting mechanisms in place so we could share findings with our team without overwhelming them, but this has been a minor issue compared with the overall benefits. Their accuracy and speed in locating sites using our products illegally and copyrighted material have been especially valuable allowing us to act quickly, protect our brand, and reduce the risk of negative customer experiences. Our Customer Success Manager has been fantastic and responsive during this journey.
  • IT Manager
    50M-1B USD
    Miscellaneous
    Review Source

    Red Points - highly effective for us and our customers.

    4.0
    Mar 24, 2026
    Working with Red Points has been a very positive experience overall. While the product was somewhat challenging to get started with, the Red Points team listened carefully to our feedback and has continued to make consistent improvements. Their ability to identify and shut down false sites has been highly effective, and the reporting they provide is detailed and informative. We did need to put some internal reporting mechanisms in place so we could share findings with our team without overwhelming them, but this has been a minor issue compared with the overall benefits. Their accuracy and speed in locating sites using our products illegally and copyrighted material have been especially valuable allowing us to act quickly, protect our brand, and reduce the risk of negative customer experiences. Our Customer Success Manager has been fantastic and responsive during this journey.
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User Sentiment About Red Points
Reviewer Insights for: Red Points
Deciding Factors: Red Points Vs. Market Average
Performance of Red Points Across Market Features

Red Points Likes & Dislikes

Like

The three main strengths that we're seeing with Red Points are speed of locating false or questionable sites, the usability of the Red Points portal, and lastly, Red Points' ability to successully shutdown these sites once we have given them the goahead.

Like

The three main strengths that we're seeing with Red Points are speed of locating false or questionable sites, the usability of the Red Points portal, and lastly, Red Points' ability to successully shutdown these sites once we have given them the goahead.

Like

The three main strengths that we're seeing with Red Points are speed of locating false or questionable sites, the usability of the Red Points portal, and lastly, Red Points' ability to successully shutdown these sites once we have given them the goahead.