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Product Information on Red Points
Updated 19th February 2026
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Overall experience with Red Points
IT Manager
250M - 500M USD, MiscellaneousFAVORABLE
“Red Points - highly effective for us and our customers.”
Working with Red Points has been a very positive experience overall. While the product was somewhat challenging to get started with, the Red Points team listened carefully to our feedback and has continued to make consistent improvements. Their ability to identify and shut down false sites has been highly effective, and the reporting they provide is detailed and informative. We did need to put some internal reporting mechanisms in place so we could share findings with our team without overwhelming them, but this has been a minor issue compared with the overall benefits. Their accuracy and speed in locating sites using our products illegally and copyrighted material have been especially valuable allowing us to act quickly, protect our brand, and reduce the risk of negative customer experiences. Our Customer Success Manager has been fantastic and responsive during this journey.
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About Company
Company Description
Red Points provides an AI-powered brand protection platform designed to detect and remove counterfeits, piracy, impersonation, and other forms of digital infringement. The platform combines automated detection, marketplace integrations, seller network intelligence, and enforcement workflows to help brands protect revenue, reputation, and consumers across marketplaces, websites, social media, paid ads, apps, and domains. Red Points supports scalable enforcement through technology-driven, fully managed protection programs operated by expert teams, enabling organizations to address infringement at platform speed while maintaining visibility through reporting and analytics. The company operates globally with more than 300 employees and offices in New York, Barcelona, Beijing, and Salt Lake City, serving over 1,300 brands worldwide.
Company Details
Company type
Private
Year Founded
2011
Head office location
New York, United States
Number of employees
201 - 500
Website
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- IT Manager50M-1B USDMiscellaneousReview Source
Red Points - highly effective for us and our customers.
Working with Red Points has been a very positive experience overall. While the product was somewhat challenging to get started with, the Red Points team listened carefully to our feedback and has continued to make consistent improvements. Their ability to identify and shut down false sites has been highly effective, and the reporting they provide is detailed and informative. We did need to put some internal reporting mechanisms in place so we could share findings with our team without overwhelming them, but this has been a minor issue compared with the overall benefits. Their accuracy and speed in locating sites using our products illegally and copyrighted material have been especially valuable allowing us to act quickly, protect our brand, and reduce the risk of negative customer experiences. Our Customer Success Manager has been fantastic and responsive during this journey. - Legal and Compliance Associate50M-1B USDConsumer GoodsReview Source
Automation and Detection Features Reduce Manual Workload But False Positives Remain
RedPoints has been a valuable addition to our brand protection toolkit. As a consumer product brand operating across multiple markets, we face a constant volume of infringement activity (counterfeit listings, impersonating domains, and unauthorised resellers) diluting our brand and undercutting legitimate sales and partners. RedPoints has materially reduced the manual workload involved in detecting and actioning these threats. The platform's automation means we can operate at a scale that simply would not be possible with a purely in-house approach. Furthermore, the account management team has been very responsive and proactive. Overall, a mostly positive experience that we would recommend to other brands facing similar enforcement challenges. - Manager<50M USDManufacturingReview Source
Red Points doesn't just protect our products; it protects our brand's story and the value of original design.
Partnering with Red Points has been a pivotal shift for our company. For years, as a premium design brand, we felt we were fighting a losing battle against global copyright infringers. The manual approach of relying on internal staff and expensive external legal advice was not only emotionally draining but also financially unsustainable. Red Points doesn't just protect our products; it protects our brands story and the value of original design. For any creator-led business, this is an essential tool for the modern digital economy. - Sales Manager50M-1B USDConstructionReview Source
Effective IP Protection, Scalable Enforcement, and Outstanding Customer Support
We've had a great experience with Red Point. The platform is highly effective at identifying and tracking infringing content and listings at scale, making IP protection significantly easier to manage. The customer success support from the team has been first-class. With their assistance, we've saved a significant amount of time managing brand protection, and their help in analyzing challenges and bringing forward new ideas has meaningfully increased the overall impact of the platform. - VP, Marketing50M-1B USDConsumer GoodsReview Source
Think set it and forget it with automated crawls and automated takedowns
As a manufacturer dealing with counterfeit listings or use of our copywritten images without permission across multiple marketplaces, having a platform that actively monitors and identifies, then offers takedowns has been like a virtual assistant.
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