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  1. Home
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  3. SAP C/4HANA for CX
Logo of SAP C/4HANA for CX

SAP C/4HANA for CX

bySAP
in Customer Relationship Management
4.2

Overview

Product Information on SAP C/4HANA for CX

Updated 13th October 2025

What is SAP C/4HANA for CX?

SAP C/4HANA is a software suite designed to support customer experience management by integrating solutions for marketing, sales, commerce, service, and customer data. The software enables businesses to streamline and automate customer interactions across multiple channels, facilitating a unified approach to managing customer relationships. Key features include customer data management, service ticketing, automated sales processes, targeted marketing campaigns, and e-commerce functionalities. SAP C/4HANA addresses the business need for improved customer engagement, operational efficiency, and data-driven decision-making by providing centralized access to customer insights and tools that connect various operational functions involved in the customer journey.

SAP C/4HANA for CX Pricing

SAP C/4HANA for CX software follows a subscription-based pricing model, with costs determined by selected modules and user count. The software typically offers tiered pricing based on deployment options, including cloud and on-premise versions. The structure may include additional fees for integrations and customizations, and pricing can vary according to organization size and specific business requirements.

Overall experience with SAP C/4HANA for CX

ASSOCIATE
500M - 1B USD, Finance (non-banking)
FAVORABLE

“Worthy CX tool for CRM ”

4.0
Mar 27, 2023
SAP C/4 HANA for CX provides best in class customer experience which provides tailored made solution for your customer relationship management (CRM)
EXECUTIVE
30B + USD, Manufacturing
CRITICAL

“Good industry penetration with a host of services, however, a complex user-interface.”

3.0
Sep 22, 2022
Our organization had an existing relationship and was working with SAP ECC ERP system. All the users were trained in the same. However, the migration to cloud and provision of AI and ML is both technically challenging, sometimes not economical and limited.

About Company

Company Description

Updated 13th August 2025

SAP was founded in 1972 and is headquartered in Walldorf, Germany. The company employs over 105,000 people globally and develops software solutions for enterprise resource planning (ERP) and related business functions. SAP’s early products, SAP R/2 and SAP R/3, were widely adopted for managing core business processes. Its current ERP platform, SAP S/4HANA, uses in-memory computing to support data-intensive operations and integrates capabilities such as artificial intelligence and machine learning. SAP offers a portfolio of software applications that support various business functions across industries. These applications are designed to operate on a unified digital platform. As of 2025, SAP reports over 230 million cloud users and provides more than 100 solutions. The company’s offerings are used by organizations to manage finance, human resources, procurement, supply chain, and other operational areas.

Company Details

Updated 13th August 2025
Company type
Public
Year Founded
1972
Head office location
Walldorf, Germany
Number of employees
10001+
Annual Revenue
30B+ USD
Website
http://www.sap.com

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Key Insights

A Snapshot of What Matters - Based on Validated User Reviews

Reviewer Insights for: SAP C/4HANA for CX
Deciding Factors: SAP C/4HANA for CX Vs. Market Average

SAP C/4HANA for CX Likes & Dislikes

Like

It provides integration with SAP cloud solution fulfilling your front-office operations, able to optimize time-consuming task, provide 360 customer analytics

Like

The range of services provided at the ERP level. High manufacturing industry penetration.

Like

1. Robust functionality: Wide range of features managing customer interactions and relationships (very important for our white-glove experience and ardent fan communities). Lead and opportunity management, customer profiling, and campaign management are a few examples of that. 2. Scalability: Highly scalable platform like most of other SAP offerings meant for growing enterprises. 3. Seamless integration: Out business use other SAP offerings and SAP C/4HANA integrates very well with them, improving overall operational efficiencies and streamlining business processes. 4. Support: SAP support team has a proven track record of great support and they continued the same with this iteration as well. Well-documented processes, training, and proactive help during the implementation process were very appreciated.

Dislike

SAP C/4 HANA require higher capable team to their deployment and processing, pricing could be an issue with smaller teams, best platform for experienced people, people new to it may find it bit complex.

Dislike

Complex user interface and navigation. Expensive business model that mandates businesses to procure licenses each time an integration is required with an external application.

Dislike

1. Complexity: it's a complex platform and could be a challenge for organizations with limited technical capabilities to make the most out of it. Requires significant time, investment, and skilled resources to fully leverage its greater capabilities. Could be a hurdle for smaller businesses. 2. Customization: While it's a highly customizable platform, the customization can be complex and time-consuming 3. UI: UI is more attuned to experienced users with other SAP systems and a complete newbie may find it a bit complex and non-intuitive.

Top SAP C/4HANA for CX Alternatives

Peer Discussions

SAP C/4HANA for CX Reviews and Ratings

4.2

(43 Ratings)

Rating Distribution

5 Star
33%
4 Star
53%
3 Star
14%
2 Star
0%
1 Star
0%
Why ratings and reviews count differ?

Customer Experience

Evaluation & Contracting

4.4

Integration & Deployment

4.3

Service & Support

4.4

Product Capabilities

4.4

Filter Reviews
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  • ASSOCIATE
    50M-1B USD
    Finance (non-banking)
    Review Source

    Worthy CX tool for CRM

    4.0
    Mar 27, 2023
    SAP C/4 HANA for CX provides best in class customer experience which provides tailored made solution for your customer relationship management (CRM)
  • Deputy General Manager - Analytics and Insights
    1B-10B USD
    Media
    Review Source

    One step closer to customer bliss with SAP C/4HANA

    4.0
    Mar 6, 2023
    Overall experience has been good. The implementation process went smooth, thanks to excellent support from SAP. Trainings and documentation was on-point to help us get maximum from the system. This helped us configure and customize the system to our specific needs.
  • IAM ADMIN
    50M-1B USD
    Consumer Goods
    Review Source

    Robust, Intuitive experience with deep access controls

    4.0
    Mar 31, 2023
    Robust, intuitive ERP with a lot of access and customization controls.
  • Senior Manager
    1B-10B USD
    Consumer Goods
    Review Source

    new age Cloud based CRM from SAP

    4.0
    Feb 10, 2023
    we use C4C, the user experience needs improvement .. functionalities are ok but not at par with salesforce performance
  • Controller
    50M-1B USD
    Manufacturing
    Review Source

    SAP - Best ERP

    4.0
    Jan 9, 2023
    I have implented SAP recently for a manufacturing entity. The experience was very facinating. The team enjoyed working on this product and initially it was bit difficult but as the learning curve developed, the team is happy with the product.
...
Showing Result 1-5 of 43

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