We looked at Soda as a data quality and observability solution to get better visibility into our data pipelines and prevent issues before they impact reporting or decision-making. Overall, it's a very solid product. Especially if your team already has a strong data stack. It brings structure to how data quality is monitored and enforced, and helps catch problems early instead of reacting after things break. That said, it's clearly built with data teams in mind. If you're coming from a more marketing or business-focused background, there's a bit of a learning curve.

Soda's core is data quality, while scaling up their product, making it more mature and offering better customer experience with added functionality.