Elevating Test Data Management for DevOps is the process of providing DevOps teams with test data to evaluate the performance, and functionality of applications. This process typically includes copying production data, anonymization or masking, and, sometimes, virtualization. In some cases, specialized techniques, such as synthetic data generation, are appropriate. With that, it applies data masking techniques to protect sensitive data, including PII, PHI, PCI, and other corporate confidential information, from fraud and unauthorized access while preserving contextual meaning.