Gartner defines revenue enablement platforms (REPs) as platforms that unite sales, customer-facing enablement and revenue functions. They encompass revenue-generating roles such as sales, customer success, marketing, partners and presales. They support both sales enablement and marketing leaders in providing a holistic enablement program. The platforms have capabilities for digital content, learning and coaching and engagement analytics as well as AI and conversational intelligence for skill building. Revenue enablement platforms provide digital content management, sales learning and coaching. They integrate with sales force automation (SFA) or marketing automation platforms, provide the ability to create and curate content, feature buyer engagement analysis, measure content effectiveness, measure and build role skills and competencies through microlearning and retention quizzing and analytics that improve commercial execution.