Act-On is present in 2 markets with 2 products. Act-On has 136 reviews with an overall average rating of 4.3.
B2B Marketing Automation Platforms
Gartner defines B2B marketing automation platforms (B2B MAPs) as software that supports demand generation processes at scale. This includes building awareness, generating and nurturing high-quality leads, orchestrating multichannel engagement to guide customer journey progression, and using analytics to measure and optimize performance.
Act-On has 1 product in B2B Marketing Automation Platforms market
Email Marketing
Email marketing is the use of the email channel to deliver and optimize marketing messages — such as brand newsletters or contextually relevant, real-time and personalized communications — in support of engagement across the customer journey. Email service providers often bolster their technology platforms with supplementary managed services to improve the value and scalability of the email channel.
Act-On has 1 product in Email Marketing market