Gartner defines analytics and business intelligence platforms (ABI) as those that enable organizations to model, analyze and visualize data to support informed decision making and value creation. These platforms facilitate the preparation of data and the creation of interactive dashboards, reports and visualizations to uncover patterns, predict trends and optimize operations. By doing so, they empower users to collaborate and effectively communicate the dimensions and measures that drive their organization. The platforms may also optionally include the ability to create, modify or enrich a semantic model, including business rules. Analytics and business intelligence platforms integrate data from multiple sources, such as databases, spreadsheets, cloud services and external data feeds, to provide a unified view of data, breaking down silos and transforming raw data into meaningful insights. They also allow users to clean, transform and prepare data for analysis, in addition to creating data models that define relationships between different data entities.
Gartner defines the market for data and analytics (D&A) services as consulting and system integration (C&SI) and managed services. These services manage data for all uses (operational and analytical), and analyze data to drive business processes and improve business outcomes through more effective decision making. The core capabilities for vendor solutions in the D&A services market include: D&A strategy and operating model design Data management Analytics and business intelligence (ABI) Data science and machine learning D&A governance Program management Enterprise metadata
Gartner defines the MDM external service provider (ESP) market as a subset of the broader data and analytics services market that is composed of consulting, implementation and managed services for master data governance. MDM ESPs provide strategic, tactical and operational support to organizations engaging in MDM programs. MDM services include the formulation of strategies, business cases, roadmaps, business and technical metrics, governance organizations and processes, information life cycle discovery, and program and project planning. Services may be used to assist in the selection, installation and configuration of commercial off-the-shelf (COTS) MDM software solutions, or for the provision of proprietary offerings that focus on specific business cases and outcomes.