Acxiom is present in 2 markets with 2 products. Acxiom has 2 reviews with an overall average rating of 4.
Advanced Analytics Service Providers for Marketing
Marketing analytics skills are among the most important capabilities in the marketing organization, yet it remains difficult to recruit, hire and retain people with strong skills to support in-house teams. Most marketing teams still struggle with a skills gap in this domain. As a result, marketers seek to augment internal teams by using advanced analytics service providers that offer third-party expert resources, proprietary methodologies and models, and even managed technology to help marketers tackle some of their toughest challenges. Vendors in this market specialize in advanced analytics, including sophisticated methods such as mapping the customer journey, attributing marketing spend to measured outcomes, simulating and measuring business impact of marketing and advertising campaigns, and implementing predictive models. Engagements may be project-based or part of an ongoing partnership, and may include the use of proprietary technology.
Acxiom has 1 product in Advanced Analytics Service Providers for Marketing market
Data Clean Rooms
Data clean rooms are secure environments where multiple parties can analyze and share data without exposing raw data to each other. They enable collaborative analysis while ensuring privacy, compliance with data protection regulations, and strict access controls. These rooms use privacy-enhancing technologies to anonymize or aggregate data, allowing companies to gain insights from combined datasets without compromising individual privacy or proprietary information. The typical users include advertisers, publishers, data providers, and tech companies seeking to perform joint data analysis for marketing, research, and business intelligence.
Acxiom has 1 product in Data Clean Rooms market