Analytics and business intelligence (ABI) platforms prepare, model, analyze and visualize data to support decision making. They deliver insights through AI-powered conversational experiences, interactive dashboards and classic reporting. They support collaboration between business and technical users for defining the dimensions, measures and business rules used to create and maintain semantic models. The platforms provide functionality for agentic analytics, where AI agents coordinate tasks across the data-to-insight workflow to automate insight delivery under governance and audit controls. Analytics and business intelligence platforms integrate data from multiple sources, such as databases, spreadsheets, cloud services and external data feeds, to provide a unified view of data, breaking down silos and transforming raw data into meaningful insights. They also allow users to clean, transform and prepare data for analysis, in addition to creating data models that define relationships between different data entities.
Augmented analytics uses AI to automate analytics workflows in platforms, contextualizing user interfaces with automated insights, generative storytelling explanations and collaborative exploration. Driven by machine learning (ML) and generative AI, augmented analytics enables natural language queries and personalized analytics catalogs. It democratizes advanced analytics with augmented data ingestion, data preparation, analytics content and DSML model development. It also curbs human biases and accelerates insights for diverse users.
The market for data integration tools consists of stand-alone software products that enable organizations to combine data from multiple sources and perform tasks related to data access, transformation, enrichment and delivery. They enable use cases such as data engineering, delivering modern data architectures, self-service data integration, operational data integration and supporting AI projects. Data management leaders procure data integration tools for their teams, including data engineers and data architects, or for other users, such as business analysts or data scientists. These products are primarily consumed as SaaS or deployed on-premises, in public or private cloud, or in hybrid configurations.
Gartner defines decision intelligence platforms (DIPs) as software to create decision-centric solutions that support, augment and automate decision making of humans or machines, powered by the composition of data, analytics, knowledge and AI. DIPs enable enterprises to collaboratively design and explicitly model decisions, orchestrate decision flow during execution at scale, and enable monitoring and governance of decision quality, while learning from actions and outcomes. Features can include a combination of rule- and logic-based techniques, machine learning, real-time event stream processing, business intelligence, multimodal data and analytics preparation, natural language, graph technology, optimization, simulation or AI agents for decision intelligence. DIPs provide a solution to enhance how organizations make decisions, whether by humans or machines, individually or collectively. They address the growing challenge of making timely and accurate decisions in volatile, uncertain, complex and ambiguous ecosystems, for more demanding customers in disruptive, competitive and regulated markets. DIPs help by creating executable decision models that improve decision service composition and all-source intelligence to achieve better situational awareness, better recommendations or autonomous actions, tailored to specific decisions and outcomes. They can reduce the risk of poor decisions, allow organizations to anticipate change and respond more swiftly to opportunities at scale.