Affiliate Marketing Platforms are digital environments that facilitate the partnership between advertisers (businesses) and affiliates in a structured and manageable way. Affiliates can include individual bloggers, content creators, influencers and more. These platforms offer the necessary tools and infrastructure for tracking, reporting, and financial transactions to ensure accurate attribution of sales, leads, or clicks to the affiliates responsible for them. They serve as intermediaries that help manage the relationship between both parties, including the recruitment of affiliates, the provision of promotional materials, and the processing of commission payments. These platforms are essential for scaling affiliate programs efficiently, providing a seamless interface for both businesses to expand their reach and for affiliates to find profitable opportunities in promoting products or services.