Retail execution is a term used to define the activities consumer goods (CG) agents perform at the retail store. These activities include monitoring product pricing, promotions and displays to enhance selling effectiveness, productivity and retailer collaboration. Retail execution solutions are SaaS-based and easily used with mobile devices such as tablets or smartphones. Retail execution solutions in the CG industry optimize and streamline in-store activities, ensuring shelf, inventory and promotional compliance. Additional features can include facilitating van sales, direct store delivery, distributor management and merchandising services.
Revenue growth management (RGM) solutions enable consumer goods (CG) organizations to drive long-term profitable growth through optimized pricing, trade promotions, cost to serve, distribution mix and sales turnover for competitive advantage. RGM solutions connect CG leaders from across the organization, including brand, finance, supply chain and marketing. Through analysis and parameter adjustments, they supply an accurate representation of the impact on margin growth. These SaaS-based solutions are accessible on workplace PCs and mobile devices like tablets and smartphones.
Trade promotion management (TPM) and trade promotion optimization (TPO) are the processes and technologies that consumer goods manufacturers leverage to plan, manage and execute the activities that require collaborative promotional activity from their retail partners. Collectively, we refer to them as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.