Gartner defines the collaborative work management market as products that provide task-driven workspaces to enable end users to plan, coordinate and automate their work. These solutions provide user-friendly capabilities for work planning, in-context collaboration, content creation, workflow and automation, reporting, analytics and dashboards, as well as use-case accelerators on a platform that handles data management and administrative operations. Products in this market are defined by their purpose (work planning and execution), their target users and their broad functionality.
Gartner defines enterprise low-code application platforms (LCAPs) as platforms for accelerated development and maintenance of applications, using model-driven tools for the entire application’s technology stack, generative AI and prebuilt component catalogs. Enterprise LCAPs target software engineering teams responsible for custom application development and maintenance. Enterprise LCAP features include support for the collaborative development of all application components; runtime environments for high performance, availability and scalability of applications; application deployment and monitoring with detailed usage insights. Enterprise LCAP platforms feature governance controls and success management through self-service capabilities and APIs, developer documentation and training, and service-level agreements for platform operations. Enterprise LCAPs provide the foundation for developing a wide range of application types and application components, including complex front ends, business process automation and distributed data sources.
Gartner defines marketing work management (MWM) platforms as a self-service system of record for marketing projects and productivity. MWM platforms provide stakeholders a holistic view into past, current and planned work that enables management of marketing initiatives and related resources. MWM platforms can offer a range of capabilities such as intake management, resource allocation, project collaboration, workflow automation, template standardization and asset approval. Native or integrated tools may enable varying degrees of strategic and financial planning, budgeting, and talent management
PPM software providers covered under this market definition aim to support the selection, planning and execution of a variety of different work packages or containers, including, but not limited to, traditional projects. They often fold in collaboration and communication capabilities and allow work teams and project offices to report, monitor and identify course correction in resource-intensive project and work environments. Providers included in this market offer these capabilities directly through their own products, but frequently recognize that specific integration points may also be needed to connect niche tools or data sources. The PPM capabilities identified as essential or critical include: • Project demand management • Project planning and management • Time management • Resource management • Resource capacity planning • Project portfolio management • Project collaboration • Program management • Reporting services • Security and user management • Integration • Usability