Master data management (MDM) of product data solutions are software products that: Support the global identification, linking and synchronization of product data across heterogeneous data sources through semantic reconciliation of master data. Create and manage a central, persisted system of record or index of record for product master data. Enable the delivery of a single, trusted product view to all stakeholders, to support various business initiatives. Support ongoing master data stewardship and governance requirements through workflow-based monitoring and corrective-action techniques. Are agnostic to the business application landscape in which they reside; that is, they do not assume or depend on the presence of any particular business application(s) to function.
The market for PIM software includes vendors that: - Provide product, commerce and marketing teams with the ability to create and maintain an approved shareable version of rich product content. - Support complex use cases, including product data syndication (PDS), PXM, product analytics, product feedback loops and the contextualization of product data for brands, markets and channels