Application Development refers to products and services that support the design, creation, deployment, and maintenance of software applications across web, mobile, desktop, and cloud environments. This category includes markets that support organizations to build scalable, secure, and user-centric applications while evolving through agile methodologies, automation, modern development practices, and continuous integration and delivery.
Cloud Computing refers to products and services that enable the delivery, management, and optimization of computing resources over the internet. This category includes markets that focus on empowering organizations to seamlessly store, migrate, manage, and optimize workloads across diverse cloud environments, including public, private, hybrid, and multi-cloud models.
Gartner defines cloud ERP services as services provided by third-party systems integrators to assess needs, implement solutions and evolve platforms that are transforming their back-office systems via the implementation of cloud-based ERP solutions. A cloud ERP solution is a set of applications (SaaS) that are sold/marketed as integrated products to support organizations. These integrated products include financial management (FM) functionality, human capital management (HCM), supply chain management (SCM) and other administrative ERP functionality.
Data and Analytics refers to products and services that enable organizations to collect, integrate, analyze, and act on data to drive informed decision-making and business outcomes. This category includes markets that focus on empowering enterprises to manage data pipelines, ensure data quality and governance, extract insights through advanced analytics, and machine learning across structured and unstructured data environments.
Marketing refers to the products and services that enable organizations to plan, execute, measure, and optimize strategies for attracting, engaging, and retaining customers across digital and physical channels. This category includes markets that support content creation, campaign management, data-driven personalization, performance analytics and brand strategy—empowering businesses to deliver targeted, measurable, and customer-centric marketing experiences.