Competitive and market intelligence tools allow organizations to track, collect, store, analyze and disseminate information and insights — collected from internal and external sources — about competitors, markets and customers. These sources include, but are not limited to, news, social media, websites, industry databases, syndicated research and financial filings. These tools provide a centralized platform for all market and competitive intelligence, which can be used by a range of stakeholders within an organization for their specific needs (e.g., corporate strategy, product strategy, differentiated messaging or sales enablement).
Gartner defines the generative AI (GenAI) knowledge management apps/general productivity submarket as technologies that enable companies to better retrieve and contextualize information and insight from their knowledge bases, including enterprise AI search, conversational AI platforms, and productivity tools for communications and content development.