Gartner defines augmented data quality (ADQ) solutions as a set of capabilities that deliver advanced features to streamline the identification of quality issues, offer context-aware suggestions for corrective actions, and automate key data-quality processes to ensure cleaner, more reliable data. These purpose-built data-quality solutions support profiling and monitoring, rule discovery and creation, active metadata use, data transformation, data remediation, matching, linking and merging, and role-based usability. The solutions have AI-assistant-enabled features that enhance user experience.
Gartner defines DataOps as the collaborative data management practice focusing on improving communication, continuous integration, automation, observability and operations of data flows between data managers, data consumers, and their teams across the organization. DataOps tools connect and orchestrate data pipelines across heterogeneous systems. Data and analytics leaders are the buyers in this emerging market. The primary audience for DataOps tools is “data manager” personas like, data engineers, data integration developers, operations/incident analysts, database administrators and data architects. The secondary audience is “data consumer” personas like business analysts, business intelligence developers, data scientists and citizen roles (departmental users who are domain experts, but less technical).