Advertising technology (ad tech) platforms help digital marketing leaders plan, buy and manage digital advertising campaigns across channels, including, but not limited to, display, video, streaming TV and audio, mobile, social media and search. They provide functions for campaign planning, media buying, advertising analysis and optimization and automation. Ad tech platforms can be used by buy-side and sell-side agents.
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Ecommerce specialty fulfillment providers are third-party logistics companies that offer tailored services to meet the specific needs of online retailers. These providers go beyond traditional warehousing and shipping solutions by offering specialized order fulfillment services that cater to the unique demands of ecommerce businesses. This includes handling a wide variety of product types, from apparel and electronics to perishables and oversized items, each requiring distinct storage and shipping conditions. They provide visibility into inventory and order volumes so that businesses can avoid stockout or overstock situations. Their integration with major ecommerce platforms and the ability to fulfill orders from multiple sales channels, including online marketplaces, social media platforms, and physical stores, ensures a unified fulfillment process. By leveraging their expertise, online retailers can focus on their core business activities, such as marketing and product development, while ensuring that their logistics operations are handled efficiently and professionally.
Over-the-top (OTT) television or video refers to on-demand or live programming streamed over the internet to any device. This includes OTT advertising, which is integrated into video content on streaming services and OTT platforms. Connected TV (CTV) is the subset of this viewing that occurs on a big screen via the native TV operating system, interface, or apps, including smart TVs. Advertising spots generally run during programming, with durations ranging from several seconds to several minutes. Typical users include brands, media companies, automotive firms, financial services, and marketers. Key features include precise audience targeting, interactive ad capabilities, and comprehensive analytics provided by OTT services
Programmatic segment-based advertising refers to a method of delivering targeted programmatic ads by using automated systems to buy and place ads in real-time through real-time bidding on ad exchanges, based on predefined audience segments. These segments are typically created using data about users' demographics, behaviors, interests, or other characteristics. Instead of showing ads to a broad audience, advertisers use programmatic advertising technology to target specific groups of people who are most likely to be interested in their products or services, improving the relevance and effectiveness of digital advertising ad campaigns aimed at the target audience.