Gartner defines the market for data and analytics (D&A) services as consulting and system integration (C&SI) and managed services. These services manage data for all uses (operational and analytical), and analyze data to drive business processes and improve business outcomes through more effective decision making. The core capabilities for vendor solutions in the D&A services market include: D&A strategy and operating model design Data management Analytics and business intelligence (ABI) Data science and machine learning D&A governance Program management Enterprise metadata
Gartner defines the MDM external service provider (ESP) market as a subset of the broader data and analytics services market that is composed of consulting, implementation and managed services for master data governance. MDM ESPs provide strategic, tactical and operational support to organizations engaging in MDM programs. MDM services include the formulation of strategies, business cases, roadmaps, business and technical metrics, governance organizations and processes, information life cycle discovery, and program and project planning. Services may be used to assist in the selection, installation and configuration of commercial off-the-shelf (COTS) MDM software solutions, or for the provision of proprietary offerings that focus on specific business cases and outcomes.